Millet and 360: Two stories of 10 billion dollars

In the past week, China's birth of two 10 billion U.S. dollar companies, first of all Millet company fourth round of financing dust settles, lei in micro-blog confirmed the 10 billion U.S. dollar value of millet. But the butt has not covered the hot bench, released Q2 earnings of Qihoo 360 will millet down. The 360 share price hit $81.6 in 26th and reported a market value of 10.04 billion dollars. However, the close of 360 share prices fell slightly, the market value of about 9.6 billion U.S. dollars. Qihoo 360 launched the search business after the hurricane. And millet three years three mobile phone 10 billion dollars worth, leap up the same dazzling. Although the external interpretation is not the same, but one thing is certain, the 10 billion trillion dollars is reflected in the capital market for the fourth largest Internet giant's expectations. First Millet's 10 billion dollar valuation is certainly not only the value of the millet phone. In today's mobile phone market, with the exception of Samsung and Apple, no mobile phone business is worth more than $10 billion trillion, and Nokia Peel NSN is about 10 billion, with HTC, LG and BlackBerry still up to 5 billion dollars, and Sony and Motorola are probably lower. Pianan the Chinese market, the business model of the local characteristics of millet, in any case it is not possible to rely on mobile phone business to put their own 10 billion dollar price tag. Lei the high value of millet to "city dream rate", the dream here is an internet ecosystem "dream". 40-Year-old again on the road as the first batch of China's it lake-goers, lei can not say the untimely, but the fate of some bad. That group of people early Ma was on the Shang, Charles Zhang has had two rounds of depression, Jack Yun resigned as a pioneering tutor. Last year by CCTV as "China's economic new sharp figures", Lei really do not know should be happy or wry smile. Lei in the past entrepreneurship and investment is commendable, before and after more than 20 companies are known as the Lei Department, but Lei admitted that they missed the golden age. China did not produce its own Microsoft, but running into the internet era, Lei said that year in Jinshan transferred too much human resources Die knock WPS. After looking back, the internet has been the gods, only a few scattered hills surrounded by the bat in the ocean. Lei founded Millet, he said very solemn and stirring: "40 years old to start again, then lose will really not think more." Lei is still thinking of the millet as a platform to build their own ecosystems, the previous fall back to the lessons. A shrimp three to eat or a trinity Lei has been interviewed for the last two years, saying "triathlon" (Hardware, software and Internet). A hardware is millet mobile phone, software is MIUI and Jinshan and other mobile software, the Internet is Millet Community & Mall and other Internet products such as rice chat. The structure of the LEI system is in stark contrast to that of the bat. Tencent, for example, has only one QQ user source. Speculation for a long "mobile internet first ticket" micro-letter, in the Q2 earnings are still mobile phone QQ to throw away two of the body. Micro-letter and QQ space are two times for QQ users mining, other Tencent software more rely on QQ distribution channels, Tencent Portal dare not imagine the day without QQ window. "Amoy not to sell heart" Alibaba and "Baidu all know" Baidu, but also the same play method. Look at the LEI Department of products, although lively, but there is always a kind of East Hammer West a club feeling. In addition to Lakara and YY does not seem to be in the acquisition of a relatively high market share. Even Lakara and yy, belong to the market personality is relatively distinct products, the industry's giants are not a play law, the size of the revenue is relatively small. More universal UC now on the one hand market share decline, on the other hand, and Ma Yungang Dad. In UC and QQ saliva war lei silence has caused Yu dissatisfaction. Millet want to go to sea, bat minute intercept Lei said millet like Amazon rather than Apple, through the late Internet services to make money. Lei of course can make money, now has Millet application mall, MIUI theme, Millet peripheral accessories have earned him money. However, the user base of millet, the plate is still too small. In the future, there are several aspects of the trend of millet, such as TV, electric quotient and game platform, and there is no one aspect that bat is willing to give to millet. Before the millet rush to buy the number of appointments per round also hundreds of thousands of, red meters into the QQ space on the start, the number of appointments is 7.5 million. Now Millet and Tencent wine Huan, largely because Tencent did not meddle in hardware. Millet mobile phone is now very strong, MIUI user reputation is also very good. But want to use millet to do the internet, minutes will be bat interception. At the same time, as a hardware product of the millet, Apple Samsung, under the Chinese cool joint, no matter how hard, it is impossible to monopolize the internet like bat Monopoly mobile phone market. So the users of the millet mobile phone, although the momentum is very large, on the entire mobile internet is also a minority group. Rely on hardware to expand Services, as long as your software and Internet products have the advantage of itself, such as Google's use of Android to promote search and mail, maps and other services, Amazon with the Kindle to strengthen the publishing industry advantage. But to use hardware to promote inferior Internet service, this apple can not do, look at MobileMe and Apple map it. Investors voted for you also voted 3,601 years ago Zhou 祎 launched the 360 special machine and Lei big fight, while millet third round of financing value of 4 billion U.S. dollars, 360 of the market value is 2.6 billion U.S. dollars. Millet grew 250% in a year, while 360 grew by 400%. A year ago, the two people were very similar to the logic of expanding the Internet map, and Zhou himself to understand that through 360 of the Internet channels, selling cost-effective mobile phones, built-in 360 applications for Internet access. A year later, millet on this road more and more away, the more do the bigger. Zhou but early gave up the way through the hardware to rob the Internet entrance, direct Force search business to Baidu's hinterland launched an attack. Now Zhou has taken the Youdao search business, may buy Sogou at any time. Qihoo Q2 's earnings show that 360 of the search business has brought advertising revenue soaring, PC-side and mobile-side access to a solid, channel has a lot of potential. 20% of Search CitiesMarket share has given people enough room to imagine, some developers and entrepreneurs began to use BAT3 to describe the current Chinese Internet. In addition to the game, the rest of the comparison based on market share, a game due to the era of gathering and 360 game business characteristics, in accordance with the 2013 Q2 game business revenue comparison and then look back to see lei these years in the Internet industry, the successful investment in the periphery of the bat circle, distinctive features, the user stickiness is insufficient. Although avoid the giant sharpness out of an acre of three points, but bottlenecks ensued. Whether it is more to see more play is also a customer Jinshan, not a circle of users. Like Fank, a day does not hit the number of advertising users down, rice chat is also a cop-out. The success of Millet is largely due to the internet giant's lack of attention to hardware. Lei now tells a story about millet in a troika, depicting the future of the ecosystem. Investors listened to the story and gave the money, but they also voted 360. These two 10 billion-dollar stories, in the end, are the same ending. (reprint must be marked by the author of Sina Science and Technology Genesis @ Manuscript 2012)