Millet and India Electric Business website Flipkart cooperation sale Millet 3

Absrtact: Recently, the millet announced to enter the Indian market, millet Company and India's largest electric dealer website Flipkart the sale of Millet 3, opened the domestic mobile phone electrical goods brand overseas prologue. At the same time, the cool independent electrical commodity licensing great God also announced the full layout overseas

Recently, Millet announced to enter the Indian market, millet Company and India's largest electric network Flipkart cooperation on the sale of Millet 3, opened the domestic mobile phone electrical goods brand to enter the prologue overseas. At the same time, the cool independent power commodity licensing God also announced the overall layout of overseas markets, test water overseas electric dealers, stationed in Taiwan, India, Indonesia and other countries and regions. It has been revealed that from July onwards, cool great god in Taiwan, India, Indonesia and local electrical goods licensing, sales of cool products f1,9 month began to sell the great God F2 products, the latter will be the layout of Burma, Thailand, Malaysia and other countries, so far, the cool big God mobile phone overseas market has sold 500,000 units, Mainly with great God F1 mainly.

The demonstration effect of millet

China's mobile phone brands of the internationalization of the road is divided into three categories: A class is based on Huawei, ZTE, Cool faction and other enterprises as the representative, earlier in the international market layout, from the early OEM, ODM to the development of its own brand-oriented road; one is the long, hundred Lifeng, Kivu and other representative enterprises, to India, Africa and other emerging international markets, To take the form of foreign brand OEM cooperation, sales quantity is good; the last one is a new model, through independent electrical goods to enter the overseas market, to millet and cool sent to the main God, to take with the various countries of the electric business platform to sell products, the current form of domestic brands, is a new trial and challenge.

As the originator of China's mobile internet marketing, Millet will start to try to promote the marketing model of Chinese mobile phone dealers in the international market. Recently, the millet in the form of electrical goods to enter Taiwan and India market, mainly with the local electric platform to cooperate with the sale of millet 3-oriented. According to foreign media reports, in the Indonesian market, millet on the Indonesian website blibli the sale of millet 3 mobile phones; in the Indian market, millet Company announced that Millet 3 in the Indian Electric Business website Flipkart sale, and achieved good results.

Millet in the international market to take the traditional domestic brand is not the same route, to the main electric goods, abandoned domestic brands and offline retailers in the form of cooperation, to adopt the way of hunger marketing, Millet international electricity market preliminary test water, but also stimulate the layout of other domestic electrical goods, and the cool big God is another dare to eat "crab" manufacturers.

Overseas sales of 500,000 units of the cool-sent oversea electric dealer

The present cool overseas market layout takes two kinds of tactics, one is the focus of large-power operators, this form is mainly in cooperation with local operators to line the main channel sales, the main cool faction brand; the other is to cool the great God Electric commodity licensing and the international Third-party Electric Business Platform, the use of the Internet to sell the Great God series products, Waiting for the future when the time is ripe, and then create a cool great God's own overseas electric business platform.

It is revealed that the great God of cool in the international market will be divided into two steps: first of all, to enter the emerging international market, to occupy the blank spot of the market; The second step is to accumulate more international market experience, and aggressively enter the mature U.S. and European markets, directly with Apple, Samsung competition, is now mainly stationed in India, Indonesia, Taiwan and other emerging international markets, to take the form of cooperation with local electric business platform. In the Indonesian market, the cool faction cooperates with the local electric goods brand Hinax, sales of the Great God F1 Unicom version of products, created 1 minutes 20,000 units of the great God F1 sales record; In the Indian market, the current great god F1 Unicom version of the order to achieve 200,000 sales; in the Taiwan market, the cool great god F1 achieved 100,000 sales, The share of millet in Taiwan. According to the cool faction insiders revealed that so far, cool in the Asia-Pacific region, the great god F1 cumulative orders more than 1.2 million units, the actual sale of more than 500,000 units, and caused a situation of demand, is expected to be with the great God F2 in the Asia-Pacific sales, this situation can be alleviated.

Hao Fanghao, vice president of cool school, said cool great God set up 5 years of international planning, the great God share of the company's overall share from 10% to 30%, of which half from overseas markets, the current stage mainly in emerging international markets, the next year the great God will enter the United States and Europe and other mature countries in the mobile phone market.

It is reported that cool great God's latest products, the Great God F2 will also be sold in the international market, this is the world's first dual-card eight nuclear 4G mobile phone, the market is very competitive, the overseas market is expected to sell 999-1099 yuan, the target will be more than 1 million units, will be in India, Taiwan, Indonesia, Thailand, Burma and other countries to sell, Will compete fully with the 4G version of the Red meter note, which rivals the international market from the domestic market.

Domestic mobile phone electrical goods brand overseas road encountered multiple resistance

Domestic mobile phone electrical goods licensing to enter the overseas market, this is a new attempt, but for domestic electrical goods licensing, will encounter a lot of difficulties. According to Taiwanese media reports, millet due to take the same as the Chinese market "hunger marketing" approach, in Taiwan market encounter regulatory authorities "suspected false propaganda" punishment, this gives domestic mobile phone electricity commodity brand warning, overseas market relative to China to mature and norms, Chinese enterprises must comply with the laws and regulations of overseas countries, Marketing routines in the Chinese market may suffer complaints from users and a crackdown by regulators.

Analysys Information analyst Luribin said that domestic mobile phone electricity commodity cards may encounter multiple pressures, one is different from the Chinese market of marketing, users of the purchase of electrical products, such as the existence of differences, this requires local electrical goods to develop suitable local marketing strategy; the second is domestic mobile phone electric commodity cards may encounter patent war and brand war , there are likely to encounter Apple, Microsoft and other companies sniper; third, how to effectively separate the brand and the main brands in the overseas market positioning, how to let online and offline brands to interact with each other instead of playing price wars and other series of issues.

In response, Cao, vice president of cool, said that the cool-send commodity brand in the overseas market to take a completely independent form: Product planning independence, team independence and brand independence, supply chain independence, at the same time, cool faction for emerging markets and developed European and American markets will also adopt a differentiated strategy, The great God is expected to sell 5-6 products overseas this year, and will sell more than 3 million units a year.