Millet announces 1 billion dollars investment video content industry perfect user Experience

November 4 News, Millet Chairman and CEO Lei announced today, Millet 1 billion dollar investment video content industry, mainly to solve the content of millet TV and box issues, improve the user experience. For content, Lei reiterated that Millet will not do a lot of video content, for millet, less is more, he said, in the field of video content, Millet is more with partners to grow together. In Lei view, video content integration and operation is the most important point of millet, Millet's goal is to establish software and hardware and content is a highly integrated ecological chain, through the ecological chain to enhance the competitiveness of millet products. For the former SARFT on the internet video Some of the measures, Millet co-founder Chuan said that the policy on the Millet box, millet TV has an impact, but radio and television is not to fight the industry, but through a series of measures to support legitimate compliance products healthy development. On the same day, Millet announced the former executive vice president of Sina (40.94,0.39,0.96%), Sina Network editor-in-chief Chen as vice president of Millet Company, responsible for content investment and content operation. It has been reported recently that millet company is launching a new round of financing negotiations, the company's valuation of about 40 billion to 50 billion U.S. dollars. This round of financing negotiations is still at an early stage and no substantive agreement has been reached. The Millet shareholder DST BAE may participate in this round of financing. To this lei to Sina science and Technology said, regarding the financing matter I really cannot say. (Shu Shi)