Millet Annual Rice Noodle Festival

Source: Internet
Author: User
Keywords Lei Rice Noodle Festival
Tags based business business model channel channel construction data development domestic mobile phone

April 8, Millet Annual "Rice Noodle Festival". Millet official published sales data: In the 12-hour event, the Millet official website to accept 2.26 million orders, sold 1.3 million mobile phone (including Taiwan and Singapore and 100,000 Taiwan), sales of more than 1.5 billion yuan, accessories sales of more than 100 million yuan, the day of delivery orders 200,000 single, a total of 15 million people participate in rice festival activities.

Lei said that the traditional mobile phone industry business model is being subverted by Internet handsets, the mobile phone industry based on E-commerce competition will quickly start, the next year, the mobile phone industry will be the new Internet business model to revolutionize.

In fact, sent on behalf of the Commercial Road as early as two months ago, called the "millet, the charm of the family do not compete, together with electricity to save the domestic mobile phone!" "and pointed out that the domestic mobile phone to establish a new electric business strategy should not be for low-cost products to find exports, but to test the new products and operating mode, this is a system of work, is not simply for the electrical and electronic business.

The essence of millet is electricity quotient

Millet Vice President Li Vanchang that Millet is essentially an electrical appliance business enterprise, has a complete electrical business system and logistics system, 70% of the channel weight by the millet network to bear. About Millet Future supply plan He said that Millet has been in the technology, warehousing, logistics, customer service has made adequate preparations to ensure that the user experience.

Millet logistics director said, Millet Logistics Center team has expanded from 400 to 1500 people, at the same time opened a new Zhengzhou, Tianjin, Nanjing and Guangzhou warehouse. Plus the previously opened Beijing, Shanghai, Shenzhen, Chengdu, Shenyang, Wuhan and other warehousing centers, Millet is currently in the mainland has 10 storage centers, overseas and Shenzhen bonded area and Taiwan's two major storage centers, a total of 12 storage centers, basically built to support the Millet Electric Logistics distribution network.

Lei said that millions order sales for the entire Millet network will become the normal weekly, "Millet is currently in crazy expansion, March Supply has reached 5.8 million units, April will also reach this level." At the same time, he points out, the delivery speed is also faster than before, to ensure that 40% of the user orders within 48 hours of receiving the product. From the lei attitude can be seen, millet after 4 years of growth, determined to get rid of the plight of supply.

As is known to all, in the 2013 cat Double 11 period, millet opening three minutes of sales have also exceeded billion. But when Millet as its own brand of electric business platform, will face greater pressure. In Lei's view, this is the only way to develop millet.

And Lei asserted that "the mobile phone industry based on E-commerce competition will be launched quickly" is not groundless.

"China cool Joint" electric business channel construction in full swing

In the fierce competition in the smart phone market, a firm foothold, domestic mobile phone manufacturers to speed up the pace of construction channels. ZTE Senior vice president of 1亿来, said ZTE will be in the next year to invest in construction channels, mainly focus on the online channel. The goal was a year later, in cooperation with mobile phone agents in the country's Top100, retail outlets were extended to 3~4000, which included cooperative retail outlets, experience shops, store shops and flagship stores. ZTE's goal is to 80% sales from the current carrier channels in 2013 years to reduce to 70% to take the social channels, and finally achieve the 2015 social channels accounted for 50%.

Huawei is also sparing no effort to expand the traditional channels, it is learned that Huawei's channel expansion model is 4+TOP16, that is, with Suning, Gome, di-letter, le language + Provincial TOP16 agent cooperation. In addition, Huawei China president Weijun said: "In addition to strengthening the operators and open market and other traditional channels, we will vigorously expand electronic channels." "Weijun predicts that Huawei's sales will grow by 10% to 15% this year," he said.

Cool faction also increased the intensity of the channel construction, cool Pie brewing with a long time of its own electricity business website "Cool Pie Mall" in May officially on the line, began to build its online sales model. Industry insiders pointed out that the mainstream domestic manufacturers such as cool channel change, or will usher in the next market outbreak point.

Lenovo, after the acquisition of Motorola mobile phones, is in intensive integration. With Motorola's brand, talent and patent advantages, Lenovo's board chairman, Yang, said he considered forming a platform for companies such as E-commerce and mobile gaming.

How to view domestic mobile phone "Three legs walk"?

The diversity of channels allows handset makers to learn "three-legged walking," while working with operators to reduce custom machines, while at the same time busy building their own channels, including offline experience, flagship stores and online shopping malls. Smart phone product differentiation and diversification of the development of the road is imperative, mobile phone channel flattening trend has become more and more clear. The 2013 is expected to "China Cool Alliance" as the representative of domestic brand electric power channel growth will be more than 100%.

Domestic manufacturers adopt multiple-wheel drive mode to promote their own construction and development, however, domestic manufacturers of the platform in the development of the channel system will also face traffic, user experience, product structure and other aspects of the new test, in the gradual escape from the operator's dependence on the domestic mobile phone market viability. In this respect, domestic mobile phone manufacturers in strengthening the channel expansion should also focus on innovative research and development efforts, to increase the brand's shape, improve the soft capital content of products, in addition to hardware, spell price, more need to spell quality, spell experience, all-round upgrade their own strength.

In addition to mainstream domestic mobile phone manufacturers in the expansion line under the channel, since the construction of electric business channels, some small and medium-sized mobile phones also with the help of Third-party electric platform channel secretly exerting force.

Domestic mobile phone independent electric commodity card development is not optimistic

Internet marketing looks very beautiful, the traditional mobile phone manufacturers under the independent electric brand is also the ability to attract consumer attention, but really to the actual operation is not so easy.

The first is the question of whether independent brands can truly be independent. Domestic mobile phone manufacturers set up electric commodity licensing, not to win by volume, but to enhance the brand connotation and product quality, take the differentiated development route, the child brand independent operation more easily form their own brand personality and fixed customer base. However, it is hard to say whether the independent brands can be "truly independent" if they do not rely on the operators and anytime not reach the millions of the carriers. In this respect, there are insiders said, "because the main brand has formed an inherent impression, it is difficult to have a breakthrough, before doing a lot of semi-internet brands, there is no significant effect, as the burn, completely cut off the relationship with the main brand, starting from scratch." ”

The second is the understanding of Internet thinking. Mobile Internet is not simply selling mobile phones online, "China Cool Alliance" as the representative of the traditional mobile phone manufacturers have moved to the mobile Internet channels, to create their own "fan" brand culture, but the face of new media, especially micro-bo, micro-letter, QQ space, and so on, the traditional domestic handset manufacturers understanding and understanding has yet to be improved, There is a lack of in-depth understanding of the functions and attributes of social networks in the mobile internet age and their positioning in them. Therefore, in this respect, the traditional handset manufacturers have disadvantages.

In any case, domestic mobile phone through the image of the brand to reshape the transition in the high-end strategy is still in the trial phase, there are many places worth exploring, but there are always good attempts.

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