Millet boasts the third electric dealer

Absrtact: Handset sales 996,000 units, sales 1.13 billion RMB! Lei with some excited voice, in the stage shout out this number, instantaneous, the whole millet boiling. Voice did not fall, the number of mobile phone sales jumped to 1.006 million units, the scene and a burst of cheers. 201

"Mobile phone sales of 996,000 units, sales 1.13 billion yuan!" "Ray Military some excited voice, in the stage shout out this number, instantaneous, the whole millet boiling."

Voice did not fall, the number of mobile phone sales jumped to 1.006 million units, the scene and a burst of cheers.

The 2014 Rice Noodle Festival, no new products, no offline activities, but millet again with the way to stimulate adrenaline to complete a massive sales.

Yesterday 10 o'clock in the morning, only 10 minutes after the opening, millet network access flow reached 15 million people, the first 15 minutes when 500,000 mobile phone orders sold out, the first 20 minutes to pay the amount of billion. To 16:30 P.M., the total amount of rice Noodle Festival successfully exceeded 1 billion yuan, one by one to refresh millet daily sales record.

Can compare is, last year double 11, millet in the cat's sales 300,000 units, one-day income of about 550 million yuan, became the cat's total sales flagship store.

"This is a bar mitzvah for our electric dealer and it's an exam," he said. Yesterday 2:14 P.M., a red T-shirt, blue jeans lei first time in the millet is located in Beijing Daxing warehouse. Two of the millet TVs on the back of him flashed real time data on the sales of rice noodles, with sales reaching 770 million, and that number jumped to 800 million by 2:29.

And in the other side of the warehouse, Shun Fung, such as the wind Tatsu, such as a row of trucks have been waiting at the warehouse door, waiting for the order to be sent to the truck. In Beijing alone, Shun Fung's millet service security personnel investment increased by 200%.

Millet's ferocious growth, but also let Qihoo 360 chairman Zhou? Feeling: "This is the next two years Millet market value beyond B (Baidu), the year after the basic chase to a (Alibaba) of the billions of levels, the most chance of PK Penguin (Tencent), the future of the Internet pattern is no longer a bat, but atm." ”

In this respect, lei laugh without words. A millet co-founder beside him smiled and said to reporters, "This is high black." ”

"Third Electric Dealer"

"Millet is essentially a household appliance business." "Millet co-founder Li Vanchang told reporters that 70% of the channel weight by the millet network to bear." In fact, according to the scale, the current volume of Millet is already ranked in Alibaba, Beijing east after the third largest E-commerce companies in China.

"Millet each storage center full load operation is about 100,000, currently there are 10 central warehousing, today is expected to have a small 2 million single." Lei yesterday to the "First financial daily" reporter said, with the growth of millet, the next week in the electricity business sector will be in the load of 500,000 ~100 million, this is a drill, testing how much capacity to support the huge sales.

Millet Logistics in charge of the reporter said, Millet Logistics Center team has expanded from 400 to 1500 people, at the same time opened a new Zhengzhou, Tianjin, Nanjing and Guangzhou warehouse. Plus the previously opened Beijing, Shanghai, Shenzhen, Chengdu, Shenyang, Wuhan and other warehousing centers, Millet is currently in the mainland has 10 storage centers, overseas and Shenzhen bonded area and Taiwan's two major storage centers, a total of 12 storage centers, basically built to support the rapid rise of millet power logistics distribution network.

At present, E-commerce, the three major operators and the international market is still the main channel of Millet, among them, the highest proportion of the electricity quotient, while in the international market, the ratio of electric operators and operators is 6:4.

Millet's first quarter of the report card has also been released: The first quarter shipments exceeded 11 million units, only March single month broke through 5.8 million units. Lei told reporters that the April target is also 5.8 million units, and in accordance with the 150% growth rate, this year's sales of Millet is expected to be around 80 billion, millet mobile phones this year's sales target is to break through 60 million units.

But behind the 80 billion income, what is the status of millet profitability?

Lei to reporters that the pattern of millet is sticking to the cost of walking, relying on a large number of manufacturing to obtain profits, through derivative income accessories and MIUI ecological chain, "we should be making money." ”

In the past year, millet 31.6 billion income in addition to millet mobile phone 3, red rice mobile phones and other mobile products, but also include other gradually rich product lines, such as millet TV, millet boxes and other products, and developers of the division and the surrounding products brought about by the income.

He picked up the color of red rice in his hand for example, the phone was first close to the cost of sale, but as production increased, this January to 699 yuan, this is the result of the optimization of the supply chain.

"But we're still complaining that we can't buy it, but we're really crazy about it," he said. Lei also revealed that Millet is now frantically expanding capacity. At present, millet in the world has more than 500 suppliers, and has clearly felt the bargaining power of millet "very scary."

Challenger

"The goal next year is to double it." "When it comes to sales forecasts for next year," Lei told reporters.

In fact, more than 60 million of the number has become a number of domestic mobile phone manufacturers to ship the target. "China Cool Alliance", Huawei's terminal chairman, Yu, said it wanted Huawei's smartphone to deliver 80 million shipments worldwide this year, while cool and ZTE's 2014-year shipments would hit 60 million, with Lenovo's goal of selling 100 million smartphones in the global market in 2015, after Motorola. Insiders speculate that this year which will be the first "hit line" 60 million units, will be the domestic mobile phone competition a big aspect.

More importantly, from the external competition, Huawei and other industry giants have finally deeply felt the millet model brought about by the changes in the industry situation. They shouted "to the millet study" slogan, to the millet for the benchmark launch impact.

In the main domestic brand concentration of the case, millet or a part of the sales to look at the overseas market. Millet, the global vice president of the former Google, said Tangyugo, in addition to Hong Kong business, Millet is stepping up with Li Ka-shing, Hutchison Whampoa's telecoms companies to carry out overseas cooperation.

"The first financial daily" reporter learned that, according to the plan, this year, Millet will also be in the first overseas market in Singapore to set up a warehousing logistics center. In the opinion of Millet insiders, Singapore is a suitable international "springboard", so that millet can more easily from the market less complex market "jump into" those more complex market.

The high value of millet is not only based on the hardware, it also invested in the Thunderbolt, is a fancy for the millet mobile phone users and Thunderbolt core users have a higher degree of matching, the latter cloud acceleration aspects of the technical strength, as well as the two in the development of value-added services for members of the growth space.

And when the "router" product, which has been tested for a few rounds, is officially available, Lei says it is related to the maturity of the eco-chain. "We have done a tricycle, access a lot of smart devices, if the user does not usually have too many devices to connect, routers are not used." ”

Also has the industry appraisal, to lei and Millet current management team, the biggest test comes from the inner millet, such as supply chain system, fund chain health, high-speed expansion of internal control and so on.

AI Media Consulting Zhang that smart phone hardware has become the Red Sea, millet in the advantage of cost-effective, will not be competitors spend one to two years of time leveling, is one of the test of millet, and on the other hand, the next millet how to adjust their business rhythm, the future of software and services profitability can keep up, The ecology of millet construction can support the business model that Millet relies on software and service to make money without hardware.

"The inner millet often emphasizes to use the attitude of trembling, treading on thin ice to do things." A Millet insider told reporters, "because of the fierce competition in the industry, rapid change." Now the whole industry is learning the internet thinking, for millet, the competition will certainly be very fierce. ”