Millet by electricity commodity brand siege Lei left and right breakthrough

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Huawei Glory, cool faction great God, Gionee Iuni, ZTE Red Bull, Tian language Nibiru ... These are the traditional mobile phone manufacturers to launch the electricity commodity licensing, and consumer groups are targeted at the young market, and millet mobile phone's main customer groups highly consistent, blocking the intention of millet is very obvious.

Why there are so many manufacturers to compete with millet, the reason is the electricity market hot. Data show that 2013 the whole year, China's domestic market mobile phones have exceeded 400 million, of which the net shopping market a total of about 53 million mobile phones, sales reached 78.6 billion yuan. This means that China's mobile phone sales accounted for about 13.3% of the overall mobile phone sales. As brand manufacturers speed up the distribution of the online market, it is expected that 2014, the sales ratio is expected to reach 16%.

In the face of the new brand of the power of the menacing, Lei did not sit idly by, but chose to actively attack.

Moves one: Skillfully uses the price lever

Lei that the price war is a relatively low-level competition, but when competitors hit the door, the price lever is the best weapon.

December 13, Huawei Glory 3C release, this four-core processor, 8 million-megapixel camera, 5-inch high-definition large screen mobile phone, the lowest price of only 798 yuan, than red rice also cheaper 1 yuan.

January 3, Lei published micro-blog said, "Thank rice noodles for three years of support!" Red M mobile version, January 7, let 100 yuan, to 699 yuan. ”

And for eight nuclear phone, Lei also launched a price sniper. March 19, Lei announced the introduction of the red meter note, priced 799 yuan, equipped with 5.5-inch high-definition large screen, MTK6592 eight cores. With the price advantage again hit the glory 3X and cool great god F1.

Moves two: Increases the whole paragraph pre-sale

"Online snapping", "insufficient capacity" ... Each appointment to buy a machine, millet fans have to face suffering, which makes them love and hate millet. And that could change.

March 21, the Millet official website quietly opened a group of red Rice mobile phone not contract mobile version of the entire pre-sale work. Users do not need to participate in the purchase in Tuesday, as long as the full section of the booking, will be within a specified period of time to obtain the purchased red Rice mobile phone.

However, it is necessary to note that the entire paragraph after the booking address is not changed, and before the shipment if the price of pre-sale products have changed, then the orders have been paid will not be affected, that is, even if the future price of products, millet will not compensate for this part of the difference.

Some analysts believe that the electric business model, cost-effective, fan effect ... Traditional handset makers are catching up along the path of millet. And compared with millet, they have a stronger bargaining power in the supplier, but also their own production line to ensure capacity, if blindly engaged in "hunger marketing", Millet is likely to lose users, you can see that millet has been in the corresponding adjustment to deal with the challenges of traditional mobile phone manufacturers.