Millet cash flow or distress, the reason from where

In recent years, two internet companies in China have had the most news. One is listed soon Alibaba, the other is only practice the mouth does not move the leg millet technology. There must be a reason for the news, Ali is because the money is more than a double 11, so take the initiative to pick things hype, and millet recently is the trouble of the more active door-to-door, a bit overwhelmed.

Of course, the news of the two companies is that the hammer phone that has just been drastically reduced, and if we only see the hammer in the capital problem, it must be a simplification. There are indications that millet may now be "very bad money".

We might as well give the pulse of millet, Hango see symptoms:

1, four months before opening a conference, and the specification is not the same as before, although there is no lingering charm, but indeed some abnormal;

2, 4G version of the millet mobile phone late, in the competitors have to challenge the high-end mobile phone when they sit still, may be powerless;

3, cattle from the newspaper to uncover the scandal of millet, such things often do not happen in prosperity, but will accompany the crisis;

4, millet before a period of time to find Huawei and the charm of the family about the price, while in other advertising media, the reason why the lowest cost of speculation means, will only be related to money;

5, Millet has repeatedly said that will not be listed, but recently began to hype the company 300 or 40 billion of the valuation, and then is a high-profile and start a new round of financing, everyone knows that money is not sin, can be so urgent financing will inevitably not let people worry.

All the above indications, before the money of millet is now mired in money panic, even if not to the end of the situation, Millet's vault has become from rice porridge rice soup, at least cash flow has a big problem.

The reason for the problem of millet money may come from several aspects

1, Millet TV and box encounter force majeure, Lok see has been a series of bans on the pressure to breathe, but also in the field of television investment in the millet can not be immune. Huge investment and market resistance, obviously will lead to financial pressure.

2, as Samsung's price and hammer and other mobile phone prices, leading to the continued low price of smartphones, the domestic mobile phone industry's profit space has been compressed, the original profit margin than the lower millet science and technology is naturally affected by a great impact. And Lenovo, Huawei and other major industries dispersed based on solid large enterprises, millet industry is relatively single, the reasonable relationship between revenue and profit has been broken.

3, it is said that Millet has jumped to the world's mobile phone production and sales of the top three, but with the rapid growth of sales and the inevitable increase in liquidity demand, many fast-growing enterprises are falling in this most dynamic moment. Therefore, the traditional production-oriented enterprises know to control the pace of development too fast is also the enemy of the enterprise. The rapid growth of millet in recent years has exceeded the controllable bottom line, the risk is very big.

4, the previous, millet implementation of the hunger marketing, in addition to the sales atmosphere to create the benefits will also bring the relief of financial pressure, and now competitors are fast cargo, forcing Millet also had to stock a large number of fast listing, so the management of the Millet capital chain put forward a serious challenge, This can also be seen as Huawei's Lenovo to the start of the Star Wars, Millet is the possibility of being dragged down.

Inviting Chen to do the content is just smoke bombs, to provide the right reasons for financing

Enterprise lack of money is very grim situation, but as long as the smooth financing, all the problems are solved, so, millet now most need is to make up the gap in funding.

However, financing has an important premise, we must give investors the right reasons and good prospects, but also to conceal the company's internal deficiencies.

So, this requires millet to tell a good story to the capital market, the protagonist of the story naturally selected the former Sina editor-in-chief, through the media celebrity and strategic business development story should be able to attract enough industry interpretation and Prospect Analysis report, which can bring good prospects for financing.

Of course, compared with other internet companies, the more rich experience in the hardware of millet is the traditional production enterprise capital chain management of the most experience of the company, even if the difficulties, but also fully capable of self-help.