Millet CEO Lei: The Internet model of millet must be able to continue

From August 16, 2011, the first official release of Millet mobile phone, to today, less than three years time. Last week we released the first half of the results, our mobile phone sales have reached 26.11 million units, sales reached 33 billion yuan. The fact that we use steel is hard to prove the stage success of Millet. However, a friend began to ask me whether the future of millet can continue. As an IT veteran with 25 years of entrepreneurial experience, I have seen countless businesses rise and fall in honor and disgrace. The development of science and technology industry, any enterprise, as long as you are not enterprising, will encounter twists and turns, this is the industry law. However, I think, no matter how the future of millet, millet to create and practice the Millet model, must be sustainable. What is the millet pattern? We say, millet practice of the Internet model is the core of the Internet seven Words: Focus, Ultimate, word-of-mouth, fast. A friend told me: this is not to make efforts to do products, to win the meaning of good reputation? It seems that every enterprise is so demanding themselves ah, why millet is different? I thought it over, I thought it was possible, and almost attitude. This attitude for millet, is sincerity. The first sincerity is whether you can come up with sincerity and listen to the opinions of the listening households. Listening to users ' opinions is a difficult thing to say. Through the Internet channels, through social media, and finally open up the gap between enterprises and users, but the influx of user opinion and let us difficult to choose. Many times, the differences and controversies between the users ' opinions are great, some are left, some are right. How can you understand what the user really wants and meet the user's requirements? This requires us to come up with sincerity, real and users together. Millet company from top to bottom, from our partners, product managers and development engineers, are directly facing our users, at any time to accept the views and suggestions of users, and users meet to discuss product needs. At first some colleagues do not understand, said he so cattle engineers, incredibly every day to waste time to chat with users QQ, this is not a delay in work? I told them that this is not a waste of time, on the contrary, this kind of work allows us to update our products at any time 7x24, ensure that our product direction is always in line with the needs of users, we will avoid because of our closed doors to the direction of risk, do not go wrong, this is the greatest savings on time. The second sincerity, is you can take out 100% sincerity to do the product. China is a world manufacturing power, with rich industry talent and product experience, the most important thing is that we have no determination to do so much effort and input, to make a sincere product. Tang Ren Tong (market, inquiry) The real material to do products, has been the trust of the people, the achievements of the century brand. So I think for any enterprise, its essence is always do good faith products. Millet from the beginning, insisted on the selection of the world's best component suppliers, choose the best generation of factories do not discount the performance of good products. Maybe the millet mobile phone is the least gimmick in this market, we insist on three points: High performance, easy system, cost-effective。 We use the sincerity of the product to impress the user. The third sincerity, is you finish such sincerity product, can give it to set a sincere price. There is a joke on the internet that don't talk about money, talk about money hurt feelings. Why do you hurt your feelings? Because most people talk about money, not sincerity, are thinking of their own advantage. You have to take advantage of others, of course, hurt feelings. When we use a sincere attitude, made a sincere product, if we can not give a sincere pricing, when users want to vote with a wallet, I am afraid the user will not pay the bill. This can also explain why some mobile phone products on the market do a good job, advertising hit the ring, publicity to do a good job, but the final sales compared to millet but there is a huge gap. The root cause is that when users simply discuss a product on the web, there are a variety of criteria, but when they are asked to pay for the product, the user values your sincerity. The product is not good enough, naturally nobody wants to buy it. Products do a good job, but if too expensive, the user may also have to bother to weigh, in the end worth it? The so-called sincerity, sincere mind, is not to deceive people and not self-deception. We open our hearts and make friends with our customers, invite users to visit our production lines, warehouses, and users to do products, create a new business model, the complex channel marketing costs cut off, directly to the cost of pricing, to provide users with cheap and easy products, to lead the restructuring of China's mixed Android ecosystem, Take the lead in building the Android tablet eco-circle ... Therefore, the network of those who do not have the sincerity of the evaluation is not to pay attention to, as long as insist on asking themselves, there is no sincerity to listen to the views of users, there is no sincerity to use the best materials to do products, there is no sincerity to set a sincere price? Take the sincerity out, and then, feel the sincerity of our users, will use their wallets to vote. I believe that the next 10 years, is the Chinese manufacturing enterprise transformation to China to create an important 10 years, this opportunity is like the 80 's in Japan, the 90 's the same as South Korea. As long as we have sincerity, in the future China will be born dozens of hundred world-class enterprises!