Millet change: Playing the Internet thinking temperament, the venture capital business

Wen/Sunshine Millet, one of the most exposed hardware companies in years, financial data has also begun to be exposed. According to the December 14 night Shenzhen Millet technology investment in the United States announced that Millet technology 2013 total revenue of 26.5 billion yuan, net profit of 347 million yuan. And just one months ago, in early November, the Wall Street Journal published an article, said that the confidential documents obtained from reporters showed that millet 2013 net profit reached 3.46 billion yuan, compared to 2012 1.88 billion yuan growth of 84%. The same period of revenue has doubled more than 27 billion yuan. Another table predicts that Millet's 2014 net profit will grow by 75%. The report also said that Millet has received 1 billion of billions of dollars in loans from 29 banks to expand overseas or mergers and acquisitions. According to millet, millet technology is one of millet's companies. According to media judgments, millet technology or the Department of VIE system under the domestic entity companies. Coincidentally, for Millet and the United States of cooperation, Gree Group chairman, Gree Electrical Appliances Chairman and President Mingzhu recently in the Tutor forum to millet and beauty of the fierce artillery, said Millet and the United States two companies for "two Cheats" composed of "thieves group", ridiculed Lei "have the ability in the mobile phone industry to do first", Also meaningfully said a sentence, "Lei walk well". The millet crisis almost from the beginning, the millet crisis and its business model. According to the Millet founder Lei, Millet can have today, is completely homeopathy, is sitting in the tuyere of a pig. 2011 Millet launched the first smartphone millet 1 o'clock, doomed to this cottage product Mission: The millet mobile phone not only looks like the iphone, its founder Lei also does not resent the netizen to call him "rebels", does not believe you to see lei in the Millet product Conference a recruit one style, seems to have Jobs's shadow, And millet love, it is the so-called those who want to buy Apple phone but the price of its prohibitive "cock silk" user market. Millet mobile phone price range from 699 yuan to 1999 yuan, this is precisely the forgotten market of Apple phone, rely on rapid imitation and update, millet almost every year to launch a mainstream model, the latest is its flagship product Millet 4. Low-end market is characterized by the price war, the user is looking for cost-effective. So in the smartphone market under 2000 yuan, with Huawei, Lenovo, ZTE, such as a series of domestic manufacturers, has become a murderous red sea, this is the new generation of millet smart phone-red rice 1S to 599 yuan price offerings-the low-end smartphone market price to this range, Reminiscent of 10 years ago, the mobile phone market, but also the domestic handset manufacturers launched a wave of price war, directly to the same year's Nokia and Motorola and other mobile aristocracy to pull down the low price mire, 2007 the emergence of the iphone, it is thrashed head just, Before this, the major mobile phone manufacturers in Europe and America have become seriously ill zombies. Millet 2014 years of comprehensive turn, it isThe sign of its business model at the end of its tether. This is the October 2014 Chen to join, as the author of the previous point of view, Li Vanchang is the main implementation of the Millet Word-of-mouth marketing, his departure and Chen to join, but actually means the outbreak of the millet crisis, starting from this node, Millet began to move towards alliances content industry (so-called millet ecological chain), As for its so-called series of smart hardware, do not mention it. In this regard, Chen as the early angel investors of Millet, joined Millet is not the development of what content industry, in fact, just rebels moved to help just. Millet content industry chain from the millet smartphone crisis began, millet at the end of 2014 began a mammoth "eco-chain" plan. In fact, it turns out that millet is turning from an intelligent hardware provider into a venture capitalist. According to incomplete statistics, Lei's shun for the fund in 2014 a large number of investment in investment, has invested 18 internet companies, business coverage of intelligent hardware, maps, mobile browsers, internet finance, online tourism, media information, local life services, cultural media, health care, games and so on in many fields, The amount is close to 2 billion dollars. The activity of lei in the field of domestic venture capital is not so much a successful entrepreneur as a successful investor. In fact, before investing in millet, Lei has become a famous investor in the industry. Before 2014, according to incomplete statistics, he has invested 25 companies: UC excellent view, see more science and technology, the 7k7k, Ispeak, YY, work together, Wisdom Valley, Kaka Mobile, the good News Unlimited, excellent network, Shang network, where customers sincere products, Amoy, Jena, too beautiful, music community, play games ( Original gathering time), TechWeb, Lei Feng Net, know, street network, good Doctor, Zealer, Jinshan more benefits. In the LEI investment enterprise, gathers the time, the cheetah moves, the Thunderbolt three companies to be listed successfully, Lei the benefit is quite abundant, these successful experience also has strengthened his position and the confidence in the venture capital domain. Millet in recent years the main investment cases in accordance with the previous millet propaganda, the future will invest 1 billion of dollars into the content industry. So far, 25 companies have accepted the investment of millet and become the enterprise of millet eco-chain. In this connection, millet borrow chickens (banks and investors) eggs, playing the "Internet Thinking" banner, it's a ticket. Venture capital business, if according to this logic, which day millet is like before the excellent net is sold, you reader not surprised, like 20 years ago Lei do Jinshan software, regardless of the fight is "national industry" Banner, or later to sell the network of excellence to Amazon, is only a business. Do not be a little to the whole what great logic comes out, homeopathy and for, businessmen seek money and move, as to what "internet thinking", and regardless. (Sunshine for science and Technology of NetEase manuscript, reproduced please indicate the source.) The article only represents the author's opinion. The author introduces: Sunshine, formerly known as Ma Shangyang Scholar, has long been committed to the development of China's InternetRecords, observation and research, including network society and Digital City.