Millet come, domestic wearable manufacturers should go

A few days ago, Millet, a senior executive Weibo claims to the domestic "High-tech bracelet" from hundreds of to thousands of price range pulled down, millet in the mobile phone field of the aggravating has made the domestic mobile phone a mess. With low price advantages and many fans, in the area of wearable, millet is undoubtedly a formidable opponent.

There have been a lot of wearable start-up companies began to worry about, and try to the next generation of products with the millet hand ring price war, but from the domestic mobile phone giants and millet mobile phone war, simple price war is difficult to hinder the attack of millet. Domestic wearable equipment to survive, may wish to use the following methods.

Avoid confrontation and wear it in different ways

Currently wearable equipment in the technology is still difficult to stand on their own, entrepreneurial companies do not have a strong research and development capabilities, mobile phone manufacturers busy, unintentional full contact can be worn, that is, in the current wearable areas without special technical barriers, price is one of the key factors to win. But the price is not the only factor that determines success or failure, the low price of millet came, another perspective to do can wear also may be.

I once said in the Idonews column, niche market for pet, wearable equipment, that pets are another big market for wearable devices, and that the opportunity to create a brand effect in the pet market before traditional handset makers can fully enter the dress can greatly improve their ability to cope with the impact of millet and other handset makers. The market for the elderly and children has been vacant in the mobile sector, as is the case in wearable markets. For wearable manufacturers to let the product audience from the general population to the special crowd and even pets, not only the product angle of change, more direct is to let their own competition in the field from the Red Sea into a blue ocean.

In the current form, mobile phone manufacturers have entered into wearable, from the financial and innovative ability to see the future of wearable equipment is the main force of mobile phone manufacturers, and professional wearable manufacturers are destined to be only supporting roles. The demand for wearable equipment in the pet and the young and old markets has been said in previous articles and is not to be discussed here. All in all, these markets have a relatively high demand for customization, and, similarly, prices are not as low as the average wearable device, and it is better to work harder than a price war for a wearable manufacturer that is not very high in production and sales.

Based on design, conquer users with aesthetic feeling

Millet products have been not focused on industrial design, most products can only be described as ugly. From the current situation, the other mobile phone generated by the intelligent hand ring products prices are generally higher than entrepreneurial companies, that is, Millet is the most wearable equipment manufacturers of the biggest opponents. Yang own director, attack its short, industrial design is millet high cost-performance soft rib.

Take the Smart bracelet, a 24-hour wear on the wrist products, most people tend to good-looking design, if the mobile phone can also be installed in the pocket, then the smart bracelet is always in the "show off" products. We often judge a person's taste by the dress of others, and the smart bracelet is like a watch that shows one's liking. I have to say, compared to mobile phones, we value the design of wearable equipment rather than cost-effective, as its own price is not very high products, design more easily favored by people.

By design, it is more stable to attract a group of fans than the super high cost-performance users. Wearable equipment in practical and more emphasis on aesthetic, and we never lack of manufacturing level, the lack of a heart design. Compared with the strong technical elements of foreign products, with the Chinese thinking design contains more elements of products, but also to meet a lot of people's appetite.

Platform, forming Industry Alliance

Only the formation of a complete product system, wearable equipment to be more competitive. In large mobile phone market, many small enterprises with Ali OS and Baidu cloud ROM, such as platform can occupy a place, in the absence of the oligopolistic market, the formation of industrial alliances more in line with small and medium enterprises and entrepreneurial companies of the development trend.

Baidu's Dulife platform for a number of wearable products to provide a good cloud platform for users to create a complete health system more in line with their demand for products. Believe that a similar platform will be more and more, the Internet giants in accordance with their own advantages will not give up the market, they set up a wearable equipment manufacturers to act in an opera should be a more feasible mode of cooperation. Similarly, the traditional mobile phone manufacturers will also build their own cloud services platform, in the product can not be fully involved in the time, but also will adopt an open model to attract other wearable manufacturers to join.

For the strength of the weak wearable equipment manufacturers, to actively join the platform, to avoid the single fight, to deal with the impact of millet. You set me up. The opera itself is a mutual benefit of cooperation, to continue to survive, wearable manufacturers must take the initiative to form a corresponding industry alliance.

Although mobile phone manufacturers and professional wearable manufacturers are not exactly the same definition of intelligent hand ring, but as a more mature wearable products, intelligent hand ring for professional wearable manufacturers of the survival is particularly important. is a desperate and millet blood fight in the end or change the angle of flexibility to win, it is worth a lot of wearable manufacturers to consider.