Absrtact: Today, media reports say that MediaTek, the chip maker, has recently terminated its cooperation with the Millet handset and will no longer provide chip support for the millet handset. The millet official response to "one observation" said: The report seriously untrue, we are contacting MTK to
Today, media reports say MediaTek, the chipmaker, has recently terminated its cooperation with the Millet handset and will no longer provide chip support for the millet handset.
"This report is grossly untrue and we are contacting MTK for clarification," the millet official responded to "one observation". MediaTek China insiders also said to "one observation": "Millet as the biggest partner of MediaTek, no and can not stop to provide chip support for Millet mobile phone."
The collaboration between Millet and MediaTek began in early 2013, and in September it launched a red-meter handset using the MediaTek mt6589t four nuclear program. Subsequently, Millet has issued a series of MediaTek using the Red meter note, red meter 4G and other products. According to the official data of millet, as of July 22, 2014, the Red Meter series (red M + Red Meter series) with MediaTek scheme has more than 18 million shipments. And in the millet just finished double 11 sales, the Cat platform sold out 1.16 million mobile phones, of which the Red Rice series sold more than 700,000 units. Millet 2014 mobile phone sales target 60 million units, the industry is expected to sell more than 40 million sets of Red Rice series. Based on the Red Rice series, Millet has become the biggest customer of MediaTek in the Chinese market.
According to media reports today, MediaTek had previously complained about the price of red Rice for its mt6589t platform, cutting off the determination of other handset makers to adopt mt6589-t in high-end products. But MediaTek's subsequent MT6592 eight nuclear platform was first hit by the cool "great God" and Chup and other handset makers, but MediaTek did not end its partnership with cool and Chup. Xiaiqingjiang, general manager of MediaTek, said in an interview in June this year that "MediaTek will not impose restrictions on customer product positioning and price positioning, and will not coerce by disrupting supply, which is the market that MediaTek attaches the most importance to."
It is reported that MediaTek and the news of the "split water" rumors, began in the media to millet and the mainland chip manufacturers in the core technology cooperation. Prior to this, millet and the mainland chip manufacturers linked core technology set up a joint venture company Pine Cone Electronics, of which Millet holdings 51% shares, Core Technology holdings 49%. This cooperation has affected the cooperation between millet and MediaTek.
Industry sources said: "Millet and core technology cooperation goal is to launch 399 yuan of red rice products." and Millet and MediaTek next there are 3-4 red rice products in the planning. MediaTek will not be able to give up the mainland market's most important partner, and the core technology shipments can not meet the Red Rice series of strong shipping capacity, its five-mode 4G chip is expected to be 2015 two quarters will be formed in the size of the shipment capacity. MediaTek Chinese officials commented: "The news is unbelievable".