Millet enable new domain name mi.com, or prepare to enter international

Early this morning, millet company enabled a new domain name mi.com, the original domain name xiaomi.com will automatically jump to the new domain name. In addition to changing the domain name, the Millet website has been redesigned, the overall level clearer than before, pay attention to highlight the electric quotient elements, as well as the seven major products, are millet mobile phones, red rice, millet TV, boxes, contract machines, community and services.

Last year, Lei said by micro-blog, Millet has been "mi.cn" and "mi. China" domain name, then the Millet co-founder Li Vanchang also said on Weibo, Millet mi is "mobile internet," meaning millet was born in mobile internet, And will be officially enabled this year mi.cn domain name. However, the current "mi.cn" domain name is not yet online, Mi.com is the first on-line.

This time to change the domain name, the outside world common speculation is and the internationalization of millet related, after all, mi.com than before the domain name more concise, even in different countries and regions, but also easier to remember, brand recognition than before the xiaomi.com stronger.

According to our previous reports, internationalization has become the core strategy of millet for 2014 years. In specific implementation, millet is very likely to first target the Chinese gathered in Southeast Asia. In the promotion of the way, the internationalization of millet will still use the network marketing-oriented approach, but local conditions, do not rule out the use of other channels to promote the possibility. For example, red Rice landed in the lion land in February this year, Rice 3 also in Singapore last month, was said to be hot, the cell phone within a few minutes was snapped.

The international team of Millet is responsible for Hugo Barra, who worked in Google for nearly 6 years and experienced in product management before joining Millet last October. According to Hugo, in the next few weeks, Millet will continue to land in Malaysia, Indonesia, Thailand, the Philippines, while Millet is also in India, Brazil, Mexico and other countries to actively establish overseas expansion team.