Millet Expand Indonesia Brazil Encounter

Introduction: The Wall Street Journal website published in Saturday, "the millet to the Indonesian Brazilian expansion is blocked," said Millet is currently planning to launch a flagship mobile phone in Indonesia and Brazil, however, the plan encountered approval obstacles. The following is the full text of the article: Millet

Lead: Millet is currently planning to launch flagship handsets in Indonesia and Brazil, according to an article in the Wall Street Journal website, published in Saturday, entitled "Millet's obstruction to Brazil's expansion in Indonesia".

The following is the full text of the article:

Millet released the Millet 3 mobile phone in India this week. Hugo Barra, senior vice president of global operations at Millet, said in an interview in New Delhi that the postponement of products in Indonesia and Brazil was due to a "long and painful process of equipment certification". In different countries around the world, mobile phone manufacturers must make their products certified by government agencies before releasing and selling mobile phones.

In Indonesia, Brazil and Mexico, the process of completing equipment certification could take 6 months, according to the local standards. He said Millet hopes to launch smartphones in Indonesia by the end of August and that it could take longer to launch smartphones in Brazil. He noted that Brazilian law requires companies like millet to assemble products in South American countries. "It may take a long time, perhaps in the next 12 months, but it's hard to say. ”

Millet is challenging Apple and Samsung, the smartphone market leader. In China, Millet is highly concerned with the high cost of mobile phones. The company provides services such as mobile apps and movies through software, and earns revenue by selling accessories. According to IDC data, by the end of last year, millet in the Chinese market share of 6%, ranked 6th mobile phone manufacturers. and 3 years ago Millet in this market is still a blank. Over the same period, Apple's iphone market share was 7%.

In China, Millet sells products through the Internet in small quantities. But Millet chief Lin recently said the company plans to sell 60 million smartphones this year. This February, Lin said Millet plans to sell about 40 million handsets this year.

In recent months, Millet has launched products in Singapore, Malaysia and the Philippines. This Tuesday, millet in India released the latest mobile phone. He said that Millet also wanted to enter the Brazilian market, but encountered obstacles. "There is no doubt that India and Brazil will be the markets we focus on after China," said Barak. ”

As part of its plan to develop the Indian market, Millet will provide content and television equipment in India. Millet is also trying to obtain content authorization. In addition to China, "India will be the first market for us to vigorously launch services based on local tastes," said Barak.

Manu Jayne Manu Jain, director of Millet India, said Millet would launch a project to make the MIUI user interface support native languages in India. In the process, the company will recruit at least 5 engineers in India and work with start-ups to develop new features, applications and services for mobile phones, says Barak.

Lin said Millet is not currently planning to enter the market for wearable technology. In fact, the company plans to work with small technology companies to help them design and develop their products. "We want to invest in some partners and we will work closely with them to build an ecosystem around smart wearable devices, smart homes and smart devices," he said. ”

Lin and Barak released the Millet 3 mobile phone in New Delhi at a price of 13999 rupees (about 232 US dollars). The phone will be sold through Flipkart.com, India's largest online retailer. Flipkart.com will also show other millet products, including tablets, routers and televisions.

Millet also denied rumours of an imminent IPO. Lin said that Millet currently has no listing plans. "With regard to profit and cash flow, we are very healthy at present. ”

Millet expects revenues to be at least 70 billion yuan (about 11.28 billion US dollars) this year, with more than 90% coming from the Chinese market. Lin said that in the first 6 months ending June 30, Millet sold 26.1 million mobile phones, revenue of 33 billion yuan.