Millet expansion "Three gradient" Hardware Corps add new ding

The Millet family adds new ding.

July 22, Millet technology released Millet 4 mobile phones, but also released the smart bracelet.

Previously, millet family products have included millet mobile phone (including Millet series, S series, Red Rice series), millet box, millet TV, millet router, millet flat, as well as millet power, millet headphones and other products.

It can be foreseen that millet technology will also launch more products, millet has been from the single to combat the corps.

For Millet technology, Hardware Corps combat is not the final layout of millet Company: Millet all the hardware inside, hidden are millet MIUI operating system, via Millet Hardware Corps, MIUI operating system to more areas covered, millet will enter more Internet applications and services. is currently mobile internet, the future is home internet, car networking.

Millet 4 will also launch support for mobile 4G TDD LTE with Unicom 4G FDD LTE network version, from this September onwards.

No matter the time, any place, any equipment has the computation, this was Bill Gates's dream. However, Microsoft's footsteps eventually stalled on the PC. In the mobile Internet era, Microsoft lost to Google and Apple. This failure is the root cause of all the current Microsoft crises.

This is also Lei's dream. From the hardware (Millet Corps), to the System (MIUI), to the biosphere (millet becomes the preferred access platform for Internet applications and services), Lei hopes to achieve this dream through three gradients.

Millet Hardware Corps

"Millet company entrepreneurship four years of masterpiece." "Millet company Chairman Lei This comment just released Millet 4."

Millet technology related responsible person said, in order to millet 4 production, including Foxconn and other manufacturers have invested a total of 1.9 billion yuan to update equipment. The press conference, the Thunder military Apple to mark Millet 4.

Millet technology through the online survey of a large number of users found that the user for the next generation of millet mobile phone most value is the process and feel. In the process, the millet uses the stainless steel metal border, the rear cover is the grating pattern after the cover, but also has the wood grain, the bamboo pattern, the cloth pattern, the skin pattern, the stone pattern and so on may replace the cover; the hand, the millet has the ultra narrow border, weighs only 149 grams,

Lei introduced, Millet 4 mobile phone early in February 2013 in the millet company within the project, experience 18 months, 6 generations of engineering machine before finally published. In September 2013, when the Millet 3 released, Millet 4 of the first generation of engineering machine has been basically completed.

According to Lei, Millet 4 will be at the end of the launch began to mass production, commitment to achieve two months supply 1 million units. July 29 launched the Unicom version, the August launch of the telecommunications version, September launched mobile 4G version.

And just released the millet hand ring is different from the general hand ring Place is: Millet hand ring is not only smart equipment, wearing millet bracelet, and mobile phone interconnection, and is an individual ID, such as mobile phone unlock can not enter the password.

Millet Hardware Corps, Millet mobile phones are products, the status is very important: first, the largest number of shipments, the second is the host of Internet applications and services, the third is the user stay for the longest time.

"I just wanted to sell Ios,iphone, but I sold iOS to you on the iphone," jobs once said. "At least for now, the Millet mobile phone for MIUI, or the most impress the user's box."

Steve Jobs is a subtext, with iOS hosting millions of Internet apps and services, connecting the same number of developers. So all this is the Apple ecosystem, the "country" of jobs, the secret of Apple's surpassing Microsoft.

In the hardware corps of millet, millet mobile phone as a product, but also millet "today": in the smartphone market to maintain a stable heel, to ensure a short-term lead; Millet TV, intelligent hand ring and other hardware products represent the future. At some point in the future, the hardware may go beyond the mobile phone and become the new "box" that most touches the user.

Lei introduced, the Millet MIUI Android custom system after four years of development, the number of users has more than 65 million, and is gradually upgraded to an Internet service platform. From 2010 attention to "function and interface", the 2012 focus "content and ecology", 2013 to create "Internet service", Millet will strive to MIUI dozen to create a more complete life service platform.

The logic of the "three gradient"

Millet technology development for more than four years, has entered the second stage: from 2010 to 2013, millet by letting users scream products, occasion Internet marketing, in the industry to establish their own reputation. In summing up why millet so fire, the industry's opponents of the consensus is that Millet is a brand of mobile phones, to lock the feelings of users, their brand weaker than the opponents.

Lei in the tuyere, Millet just founded, Micro Bo began to pop, next, micro-letter began to become popular, users to obtain information, information sharing methods and means have changed, a social marketing named the arrival of the era.

Millet as a start-up company, without any historical burden, the easiest to try new things, new methods. Later, the millet mobile phone did become the social marketing era's biggest winner.

Into the 2014, Lenovo, Huawei and other companies began to engage in internet marketing, learning about hunger marketing. Millet continue to keep the leading secret is, one, continue the millet brand potential energy release; second, give play to the advantages of electric power.

In the past three years, every open purchase, each volume snapped up, is a stress test, found that the problem immediately corrected. The goal of the electrical business system is "this year's peak is next year's mean value", until the annual sales of billion Taiwan's capacity.

After three years of testing, now millet electric business system has been completed, with the help of the electric business advantage, millet technology hope that in the next quite a long time ahead of their competitors. This platform is not only used for mobile phones, but also for the other members of the Millet Hardware Corps, together with the brand, millet to create a "lead at the starting line" advantage. This is the second stage.

The third order is the advantage of ecological chain. According to the vice president of Millet Technology peak, as of the end of last year, MIUI system monthly income has exceeded 35 million yuan. These income from the Millet Application Center, the Millet Game Center, the theme center, reads and so on, inside the application some is provided by the millet, some by the third party provides.

Lei expounded his internet thinking when said seven words, respectively, "Focus, Ultimate, Word-of-mouth, fast." From the Word-of-mouth ready, exerting power to the future of the ecological chain, Lei hope that each step will lead the opponents, do the "fast" homework.

Millet technology is a mirror. Since the advent of the iphone, smartphones have developed for seven years, and Lei is not the first to enter the field, but it is the fastest: Many peers ' internet thinking is still internet marketing.

The so-called internet thinking is divided into two kinds: one is the rapid dissemination of information, online God can be completed overnight, the use of Internet marketing to become the winner of this era.

Another thought is that the changes the Internet brings to the world are symmetrical, such as information symmetry. The information becomes smart after symmetry and will no longer be moved by marketing. The correct approach is, in the focus of the attitude to make the ultimate product, with the ultimate product will bring the word of mouth, the world changes quickly, there is a sense of crisis, rapid change can not be surpassed.

In a sense, thinking from the perspective of information symmetry is the real internet thinking.