Millet fell into the era of mediocre mobile phones

Text / letter sea light

From China to Europe, in the past six months to participate in a variety of mobile publishing ceremony, yesterday's millet 4 release is one of them, the fans are still fanatical, but still did not find the surprise looking forward to.

The growing size of millet is improving, but the pace of its progress can not keep up with consumer dissatisfaction with the growth rate of innovation. Despite its use of austenitic 304 steel and a series of gimmicks, Is still a mediocre look at the phone.

This is not the millet issue, but the entire global mobile phone industry are all, including Apple, I have not looked forward to. March at the WorldCom in Barcelona (MWC), read the audience, did not find a favorite cell phone, which, I have basically given up.

Probably tested this year dozens of mobile phone manufacturers, but the final re-use of this paragraph, it is nothing special, but the new phone is too lazy to teach people to change. If this phone is changed, I am ready to change the configuration of a high point, anyway, we are the same, the same chip the same kernel-like screen, even the system are the same.

Some manufacturers to make improvements in the operating system, exhausted effort to develop a lot of miraculous prostitution, fill the CEO conference thousands of preacher PPT, but these gadgets Hyun Ze Hyun has tried again later not, Not a rigid innovation.

Valuable innovations on smartphones are so hard to pinch hardware that they can not get out of homogeneity, so vendors can only go one step further on their old designs, including finding gimmicks on materials that I release at least five At the meeting saw the manufacturers to show the forging process, but also produced a video to be interpreted, such as Lei Jun yesterday tired of introducing: ...... R & D process lasted 18 months, after 6 generations of construction machines, tried 30 The Shouban, after 40 passes and 193 passes, needs 8 times of CNC machine tools, and every mobile phone needs 32 hours of processing ...

But eventually get the hands, or a phone with the same, because all of this "technology", we will, and may even come from the same Foxconn production line.

The phone is dead

Of course, I am not saying that mobile phones will disappear into human life. On the contrary, it will become more and more popular in the future. Nowadays, mobile phones are the extension of human organs in the media to describe the importance of mobile phones. This is all right and the performance of mobile phones is dead. People's hands are generally the same, the same is true of mobile phones, we will use mobile phones all the time, but no longer feel the difference between the phones held by each other, mobile phones become universal goods, so the phone is dead.

The era of smartphones is over.

The fate of the phone in the future, will repeat the fate of the PC a decade ago, it becomes a common industrial products, profits have shrunk, a few have a cost advantage, channel advantages, supply chain management advantages of large manufacturers will master the market , Cottage, small brands flourishing situation will soon be over. For the big players, their enemies will become their own, must rack their brains to persuade consumers to replace the phone, this is actually a problem, because in the PC era, there is a conspiracy WINTEL Alliance drive, manufacturers Can I copy it in my smartphone circle?

The good news is that since then, perhaps the phone is just like our watch, it can be used for a couple of years, three years, ten years, and a leather cell phone will be very popular.

Finally, as a cellphone lover, I sincerely hope that all of the above is wrong.

This article authorized by the letter Hai-NetEase Finance "also observed" column released, please indicate the source.

The author is a financial columnist, business model critic.