Millet first launched its strategy of intelligent ecological Platform

Absrtact: 2014 is the key year of alliances of domestic handset enterprise, home appliance Enterprise and internet giant. In Google's 3.2 billion dollar acquisition nest led, Millet first launched its intelligent eco-platform strategy, and led the Huawei, the Charm clan, 360, Tcl and other enterprises

2014 is the key year of alliances of domestic handset enterprise, home appliance enterprise, Internet giant. In Google's 3.2 billion dollar acquisition nest led, Millet first launched its Intelligent ecological platform strategy, and led the Huawei, the Charm clan, 360, Tcl and other enterprises to follow up quickly.

Why is it that 2014 years after the concept of intelligent home and Internet of Things has been hyped for a decade, there has been substantial progress? Which companies will have an impact on future patterns? The author of the recent dialogue with many of the industry, the following is the main message:

Companies that covet intelligent ecological platforms

Millet + Beauty + 100 Hardware Companies

In the LEI-led, Millet 2014 from a sales cell phone and TV products hardware company, quickly among the integration of hardware + system + Application + Cloud computing eco-platform company. This year, Millet launched a flat, router, hand ring, camera, air purifier, such as a series of hardware products.

Lei said that around the phone as a core product, millet target to build three layers of ecological chain: The first layer is the intelligent hardware eco-chain (Millet plans to invest 100 hardware enterprises); The second layer is the content industry ecological chain (please come to Chen, invest in Youku and Archie); The third layer is cloud services (investment in Jinshan and Century interconnection). In addition, Millet technology December 2014 spent 1.266 billion yuan to buy shares in the United States Group, speed up the intelligent Home Hardware category and channel cooperation layout.

Huawei Glory + Skyworth Cool Open

After Millet, Huawei Glory is in the intelligent ecological platform to follow the fastest enterprises. Glory this year also launched a glorious cubic, Huawei secret box, hand ring and other series of hardware products, and with Skyworth's cool open TV cooperation into the field of intelligent television.

Huawei Glory Division boss Liujiang to "one observation" revealed that the glorious goal is to create a complete intelligent ecological platform, the next will also launch more terminal category. Huawei Consumer BG CEO in the dialogue with the "one watch" also said that, the intelligent ecological platform will become the competition direction of the terminal industry, unlike Millet, the intelligent eco-platform built by Huawei is more open and hopes to work together with the industrial chain, rather than asking for holding or capital entry.

Cool Pie + Qihoo 360

After a number of "gossip", Qihoo 360 announced on December 16 to invest $409.05 million in cash for cool to form a joint venture and hold 45% per cent of the joint venture. Zhou in the internal Mail explained: "To be in the mobile Internet security to the extreme, you must do their own mobile phones, so as to deeply intervene in the bottom of the operating system," and called on employees to "take AK47, with me to the south to do mobile phones!" ”。

However, the industry believes that Zhou want to deeply involved in the bottom of the operating system is not just a security business. Hao Fanghao, the head of the cool Big God brand, also said to "one watch": "The cooperation between the two sides will include brand marketing, electric business channel diversion, Internet operating capacity (game intermodal, application store operation, mobile search revenue, etc.), ecosystem (Coolui from rom+ui level, video, security and other life services). In other words, Zhou 祎 hit 400 million dollar cash behind, the value is still the integration of intelligent ecological platform.

The Phantom of the Family

After the introduction of external capital, the implementation of the company's stock restructuring, the charm of the intelligent ecological platform to further. December 23, 2014, the charm announced the launch of the son of the brand charm blue, the first product of the charm Blue Note price 999 yuan, directed at the Red Rice series.

The Phantom of the Family is not only a mobile phone brand, but a full terminal platform brand covering tablets, smart TVs, smart routers, smart watches and other wearable devices, said Bai Yongxiang, the demon President. After the charm Blue Note, the charm will choose to match the charm of the strategic layout, and mobile phone combination of higher, at the same time suitable for the current volume of the category of the body to market. Compared with millet, the charm of the platform of the strategy will be more open. Bai Yongxiang to reveal, in the spirit of blue to the outside world revealed platform strategy, there have been many enterprises to find the charm family hope to enter the charm of the intelligent ecological platform.

TCL

Tcl has been viewed by domestic consumers as a traditional home appliance brand in recent years, but the impression is changing as its smartphone business returns to the domestic market.

TCL Communications chief operating officer, China's president Wang in an interview with "one observation", said TCL is currently the world beyond Samsung product line of the most complete platform-oriented enterprises, including even a few domestic LCD panel production line (China Starlight Power). In view of the trend of intelligent ecological platform, TCL Communication has established the mobile Internet Emerging Business Center (MIEBC) in October 2014 to build the service platform of TCL Mobile Internet ecosystem, and finally build a new business model of "Product + service".

Wang, for example, for example, the air purifier, intelligent not only to do a mobile phone and purifier network connection, but should include a number of room IntelliSense, as well as with air-conditioning and other home appliances linkage, background involves a lot of algorithms and applications, which will be TCL intelligent Ecological platform advantages and opportunities.

Haier + Alibaba

Alibaba and Haier December 9, 2013 to reach strategic cooperation, Alibaba total investment of Haier amounted to 2.822 billion Hong Kong dollars (about 2.213 billion yuan), the cooperation between the two sides mainly involved in logistics and supply chain management. The concern of the industry is that Alibaba, in addition to Haier's Japan and Japan Shun logistics shares, but also made Haier electric 2% of the shares, and the latter is currently a more complete category of home appliances giant Enterprises, and smart home appliances and smart for many years. Subsequently, Alibaba and Haier launched a TV box and intelligent TV, the use of Alibaba home digital entertainment services, mainly including TV network shopping (v), Cloud games, entertainment and other characteristics of the business.

According to Haier insiders revealed that the cooperation with Alibaba 2015 will be fully amplified, such as smart air boxes, water boxes, air-conditioning, refrigerators, heaters and other products have plans with Alibaba's YunOS through, realize Alibaba + Haier built intelligent ecological platform, and can open to other manufacturers access.

Why did the hype end in ten years?

In fact, whether it is smart home appliances, smart home, or the concept of the Internet of things, have been hype for nearly ten years, why 2014 years finally appeared enterprise holding regiment broken?

There are several reasons to synthesize the opinions of the big guys in the industry:

1. Lack of uniform standards. Intelligent household appliances and smart home concept, before more by the traditional household electrical appliances enterprises concerned and LED. But the appliance enterprise is bound by the enterprise interest pattern and the traditional idea, has not reached the unified standard for ten years, but this difficulty bureau now has been to the millet as the representative terminal + system + application new mobile Internet platform company quickly to break.

From the business model point of view, the traditional household appliances manufacturers pay more attention to sales and product sales, and lack of customer relationship maintenance and large data management. and millet and other new enterprises in the rapid expansion of users to tens of millions of or even hundreds of millions of scale, through the Internet will be users to focus and management, in accordance with user needs to establish link standards and business model, which is the traditional appliance enterprises can not do.

2. Lack of application. The traditional appliance Enterprise's forte is the hardware manufacture, in the hard soft unifies the platform to be born is the short board. Internet companies in the past more concerned about the opportunity software business model innovation, to enter the traditional hardware manufacturing areas of confidence. And the smart phone ecosystem in the past seven years, the rapid formation of a complete ecosystem, with the hardware, software, system capabilities, the ecosystem is currently to smart home appliances and intelligent home domain infiltration.

3. Innovation of terminal technology capability. 10 years ago, the use of large data processing processor, display, storage equipment, etc. into the traditional home appliances are like the concept of unrestrained. And with the smart phone as the representative of the new hardware terminal popularization and rapid competition upgrades, in the hardware technology, volume, energy consumption, cost and so on are now have a more mature program.

4. High-speed network. Whether it is the 2G era of GSM, CDMA, or even edge, or 3G era of WCDMA or EVDO, its actual rate and bandwidth is not enough to support the external mobile network and home WiFi network high-speed interconnection. And the 4G era 100MB or even 150MB peak rate, as well as the popularity of optical fiber home, has become a link between the mobile network and the family's internal network support and basic protection.

5, the application scene. Traditional home appliances manufacturers more tangle based on their own products of the three-screen or multi-screen interaction, in fact, for consumers, less practical, the application scene is not rich. and millet through the router to establish link center, through the smartphone control of other hardware, applications, multimedia content of the situation has opened up a complete ecological access scene. And this kind of access also triggered the Huawei, the Charm clan, Tcl's quick follow-up.

From the international market, the acquisition of nest Google, the introduction of HomeKit Apple has the potential to build a successful intelligent ecological platform. However, the former is difficult to enter the Chinese market in a commercial form, and the latter now need to complete with more household appliances, such as integration of product categories. And China currently has the world's most developed mobile phone manufacturers, home appliances companies and mobile internet companies, as well as with the global 4G Communication network, complete with the ability to hatch out of one or even 2-3 intelligent eco-platform enterprises.

As Lei said: "The wave of mobile interconnection and smart home has come, and will die!" So, who can build a complete intelligent ecological platform in 3-5 years to subvert the current model of terminal manufacturers, home appliances manufacturers and even internet giants?