Millet handle copy mobile phone brilliance or follow the Waterloo of TV?

Absrtact: And we often fall into such a vicious circle, in order to make up for the lie before inadvertently, will use another lie to repair it, so reciprocating, the final end, perhaps the beginning of the white lies have changed the taste.

Legend has a bird that can fly over the forest, because there is no foot, no rest, no end, only the choice to fly, there is no non-stop flight. When you are tired, you can only rest in the wind. A bird without a foot can only land once in his life, and that is when he dies.

Using a legendary bird to describe the current millet may not be appropriate, but the status of millet is indeed a bit like this legendary bird, it can not stop, can only keep flying down, is their own desire or physical "disability" is not important, it is important that it has been flying, and "end" where, Perhaps Millet and lei do not know.

Male test six months, millet handle finally at the beginning of this year, the price of 99 yuan, this Bluetooth handle support millet TV, millet box, millet flat, millet mobile phone, suitable for the vast majority of Third-party video game Hall.

This is the Millet relay cell phone, tablet, TV, hand ring, router, purifier, mobile power, after a new member of the Millet family, the future of the family of millet will continue to expand, who do not know where the end, the millet bear is a stop, can not stop the capital dream.

Millet handle copy mobile phone brilliance or follow the Waterloo of TV?

In the game handle the eve of the outbreak, as the country's leading hardware into the internet company, Millet did not let go of the reason, and this is still in the millet to create interactive entertainment ecosystem under the premise.

Millet can use the handle to connect its TV, mobile phone and more interactive entertainment projects that may appear in the future.

Also, it is important to note that the business model of the millet handle, in a sense, and millet mobile phone has a natural similarity.

Before the article to say, game manufacturers for the handle must be welcomed by the attitude, even I believe that a large number of data calculated for a heavy user to send a handle of the money is so easy, after all, the brush machine has been expensive to that extent, by contrast, less than hundred of the handle, can bring a higher value of individual users.

This handle can be free, 0 gross profit, or even a slight loss of sales. And this with millet set up a platform, through MIUI profit, give up the model of the hardware profit is consistent, compared to, the handle more perpendicular.

Therefore, from the commercial point of view, the entry of millet is not a problem, but the problem is that the millet into the game handle this just started the industry is good or bad.

Of course, we must admit that millet brought attention, but at the same time brought to the destruction of the entire industry, for millet, the handle to make money or not, No Care, it is large manufacturers, profits can be changed from elsewhere, can also be static to handle the industry really perfect.

So, the price of Millet can do 99, even the future may be lower, but what about the start-up companies? Millet This is forcing these startups to follow its rhythm.

However, we have not thought that these startups, is to dominate the direction of the development of the important existence of the industry is more innovative construction of the existence.

And the giant millet is only a amateurs character, the worst result, Pat Butt away is, no impact on their own.

Millet do handle the first intention, and do TV, is for their own millet User Service, for their own mobile phone users, millet in the handle of the suitability of the millet mobile phone on the inevitable superiority, but in other mobile phones are not necessarily.

In other words, for millet, the existence of its grip is only for the ecological services of a product, his center of gravity will not be pressed on the handle, but conveniently and for it, obviously in the focus on the degree of not too much kung fu.

And the fact that this, according to the author of the blasting material, the first, millet handle is the perfect support millet mobile phone, but in the latest promotional copy, Millet began to remove the phone from.

Millet is now more and more like the bat in previous years, itself large enough, but with their own core, in the face of market innovation, often show that the reaction is not fast enough, but can rely on this powerful manpower, unable to quickly replicate those innovative projects.

But the result is often not very good, why? or focus.

Borrowed some time ago Zhou has written a "why a department of large companies but small companies?" the article, which mentioned: Small companies the biggest advantage is that the team is small, but if only one thing, only dry a product, only one function, mobilize all the manpower, can do the ultimate. Large companies have too many business, weekly meetings, and some departments may not be able to line up the top 10. Large companies have infighting, strife, like in the film, they do not support each other. A big company seems to have more money and more people, but because the company is big, it is more daring to gamble.

Millet, in the end is followed by "Seven words tactic" or force have not caught?

After the success of the millet mobile phone, we saw that Millet began a great leap-forward expansion.

Only in the game business, before this, millet stakes in the Western Hills, and the West Hill Habitat joint venture set up a focus on the video game of the Western-meter studio, dug up the old lei in Jinshan, former Tour "Tianlong eight" one of the main producers, Kirin game founder Shang.

Millet in the field of game layout in early 2014 or earlier has begun, for millet users to provide eco-type service is the whole company of Millet is defined by the big strategy.

On this basis, the small Midon, in the Horizontal hardware field, lei for one of the partners of the CIS capital successively invested more than 30 hardware projects, and intelligent hardware companies.

Purple Rice (Millet mobile Power), Huami (Millet bracelet), Zhimi (air purifier) has been born.

In the vertical content and service areas, Archie Art, excellent soil, thunder, Jinshan Software, West Mountain, China policy film and television have joined the chariot.

In addition, for example, the United States, nine health care ... Millet on the front can be said to pull longer, but this seems to lei on the fame of "focus, extreme, word-of-mouth, fast" of the seven-word tactic does not match.

Of course, some people will say that the core of millet is to serve the users of millet, rather than mobile phones, but we can see that, now in fact, in the 2014 Millet long front, as a stronghold of the mobile phone business is no longer unbreakable.

Huawei, the charm family and other domestic handset manufacturers in 2014, and the gap between the millet is gradually narrowing, millet is a succession of such as the point of glue door, the box door.

And on other fronts, the millet router was exploded with wire as the antenna material, air purifier is accused of plagiarism, television is the music of the repression, the handle launched the market has already been UC, new swimming occupy public opinion and so on, Millet's "focus, extreme, fast" seems to be gradually away from, we see is a gradual bloated millet.

And this is not the end, millet will continue to bloated, if not an accident, as long as it can be intelligent products, millet will be involved.

All of this stems from Millet's own positioning-"an internet company."

In Millet's latest round of valuations, the value of millet has stood at the 45 billion-dollar mark, and in 2012, when the millet valuation of 4 billion dollars, we still exclaim incredible.

But in less than two years, the value of millet has come to a straight climb, which is 3 times times that of Lenovo, and is not valued at the premium of a hardware company.

Former Forbes Chinese Vice editor Yin Seng in an article that the key to Millet's entire business model, is that users must have a strong reliance on their products, otherwise its value will be greatly devalued, and rely on the final may come from the Millet Platform exclusive service.

Based on this, you use the mobile phone, television, air-conditioning, refrigerators, washing machines, stereos, cars and even houses should be millet, you see the film and television, listening to music, reading content should also be millet.

Millet is destined to continue to expand, continue to move forward, it can not stop, also cannot stop, it must be the attitude of the hundred meters race to complete a marathon even two of the schedule.

No matter the capital side, or millet are clear, once stopped, will not run again.

This is like a bubble, before the final rupture, no one knows how much pressure it can withstand, people only see the bubble continues to grow bigger, but to its upcoming spiritual point of view, but if not continue to preach, the bubble will slowly fly away.

And we often fall into such a vicious circle, in order to make up for the unconscious lie before, will use another lie to repair it, so back and forth, finally, perhaps the beginning of a white lie has already changed flavor.

= = = = = Split Line = =

The author Dingpeng gamewower, a warcraft player posing as the code word Craftsman, participated in the game planning, now pay attention to the game, video, smart hardware, you are welcome to harass, chat about the game of those things, personal micro-letter (Lancelot1211), indicated that otherwise do not add.