Millet graduation: Fever into memories, balance into a new love

Source: Internet
Author: User
Keywords Jianshu
Tags .mall balance company compared to the convinced cost cost price internet

Millet new product release, in this conference released a total of four new products, millet note, millet Note top version, millet small box and millet headphones. I watched the conference all the way, after reading only a feeling: the only scream point of the Conference is Lei announced the price of 2299 yuan. At the moment of screaming I once again convinced Li Vanchang in the "sense of participation" that sentence: Millet is an internet company, not mobile phone companies.

Lei's speech did not say, the whole speech process can not impress me, but when the mobile phone appeared, I still think this is indeed the most beautiful white millet mobile phone. However, these are not important, today I talk about the topic is millet fever spirit.

Lei in the speech "balanced" the term, said that the current millet mobile phones in the side to achieve a good balance. and millet in the creation of the first slogan is "For a fever and health." When we hear Lei say we want to make a balanced cell phone, the spirit of the fever is a real compromise. But Millet technology in order to continue their own fever spirit, continue to increase the Millet note version, but the price of the fever, set in the 3299 yuan.

Compared to the previous image of millet, through the high configuration of the last high cost of 1999 yuan, millet this initiative to mention 3299 of the grade, in the price is a revolution against their own. Think of the first generation of users, with the near-maximum configuration of the mobile phone, enjoy the 1999 Yuan fever price, this feeling don't say, buy mobile phones are like to buy a treasure. But now in the face of the frantic repression of friends? When this generation of rice noodles need millet bright sword, millet response is: we give you a fever products, but the price is 3299 yuan. Why is no longer 1999 yuan, because the cost does not come down. Moore's law in the pricing strategy is played a very important role, but this time after six months to release the new product, and requirements in the previous generation of products in the promotion of one times, so that the cost of the decline can not keep up with the pace of replacement.

So, millet can indeed make a fever products, but the result of too fast fever is: The cost does not go down.

Millet said that he is an internet company, is to use the Internet way to do mobile phones. According to the pricing strategy of Internet products mentioned in the new economic rules, the hardware of Internet products is not profitable, that is, the current state of the cost price, and then rely on other value-added services to make money. But even if the mobile phone sold to the cost price, without compromising the situation, want to sell 1999 yuan Price, that can really do a loss trading.

So millet is very focused on to do MIUI, but Millet has always stressed the spirit of fever, in the MIUI on the show, but this fever spirit, at least let me not satisfied. I used to use a period of millet mobile phone, after three months, micro-blog, micro-credit flash is a common thing, and occasionally there is an app does not respond to the phenomenon. Although this and the bottom of the Android compared to the bottom of the iOS there is a gap, but until I used the Smartisan OS, I still feel, a claim to use the wisdom of the masses piled up miui, can also optimize the better?

Even so, millet in my eyes still do a lot of great things, in the overall promotion of smart home layout and this afternoon on the millet note on the use of some of the new technology. The most admire millet or millet dare to the camera module reassembled. These are millet technology companies can not ignore the progress. And these things, is millet can reflect "for the Fever and health" spirit.

In fact, whether it is extreme or balanced, in the market will be people like, will go to buy. This is like a relatively balanced car and in the fuel consumption is very fuel-efficient fit, will have consumers to buy.

However, when the balance of the extreme focus, when the Internet companies encounter mobile phone companies, you will buy the phone?

And we, actually use the mobile phone, or the Internet?

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