Millet, Haier to tackle the new entrance of home improvement users

Millet Investment Internet home decoration Company "Love Space", want to low-key are not, 699 yuan/square meters of pricing, so that the circle of friends brush screen. Lively scene not only because of this, there is a live net earlier to kill into the home improvement market, pricing how much? 599 yuan/square meters! and Haier real estate cloud vegetable network also with the network cooperation signed. What is the intention of the Giants to kill the home improvement?

How to make 599 yuan

Recently lei Millet's shun for capital, a total of 60 million yuan investment smashed to the "Internet home decoration." 699 yuan/square meters, 1 yuan design fees, 20 days of completion, such as a series of selling points to absorb the full capacity. There is a residential network also known as providing "0 profit" Home Improvement Program, the introduction of the first product "Hundred Change Plus" is 599 yuan/square meters. Recently, Haier real estate under the Haier Cloud vegetable network with a live network in Haier Industrial Park Center held a strategic cooperation signing ceremony, the two sides ' cooperation content includes "3 years 10 billion yuan cooperation quantity", "establishes the common Internet resource storehouse cooperation" and so on several key projects, the cloud vegetable net is the Internet time Haier real estate builds supplier interaction platform. There is a network marketing director, the co-founder of the United founder Sun only told the south, the low price of the secret lies in product standardization and procurement of large-scale. According to its introduction, has lived originally to do the project, to Vanke, Evergrande and other real estate, such as matching decoration, up to tens of thousands of or even a hundred thousand of sets of procurement scale, at the same time, there is a network of other standardized decoration products Ideahom E, since the beginning of the listing, has also made million sets of orders, based on such business basis, So the "retail" of the Hundred-plus project from the outset has the advantage of purchasing costs. In the service to the real estate business, Haier has also formed its own standardized operation experience and team. No stores and other Internet routine play also saved costs. South all reporters call to have a live network customer service consultation, there is a network will provide a list of materials, materials and brands are listed, where the list is included in the 599 yuan.

To be the landing platform for Smart home

Guangdong Provincial Institute of Architectural Design, deputy architect Lu Qi told the South reporters, decoration materials with the brand changes in prices are different, high-end hard to install thousands of square meters, but hundreds of dollars can also do. The high and low cost depends not only on the material but also people work, so single from the price can not judge the good or bad decoration. And for Millet, Haier, "home is an entrance to smart homes." "Sun only said that there is a network also in the integration of Haier Intelligent products, the company will be the first batch of intelligent home experience, if the user experience well, smart home products will become the standard in the list." There is a live network of hundred variable plus products, will become a smart home a good landing platform.