Millet in Beijing to hold new product launch

Absrtact: May 15, millet in Beijing to hold new product conference, released two types of new products for Millet TV 2 and millet flat. Millet TV 2 is the upgrade of Millet TV 1, tablet computer is the first market for millet. Millet Chairman Lei said the small

May 15, millet in Beijing to hold new product conference, released two types of new products for Millet TV 2 and millet flat. Millet TV 2 is the upgrade of Millet TV 1, tablet computer is the first market for millet.

Millet Chairman Lei said that the Millet tablet has two versions, respectively, equipped with 2GB RAM+16GB ROM and 2GB RAM+64GB ROM, respectively priced 1499 yuan and 1699 yuan, by the Foxconn Foundry, June will open the public test.

The Millet TV 2 is priced at $3999 and will start on May 27. Also released is a complete millet independent sound system. Lei said that the release of the new Millet products, will be the first home theater for young people.

A new forecast by Gartner, a market-research firm, says tablet shipments will grow by 38.6% in 2014 in the global market, excluding North America. In addition, the main growth is the Android tablet, its shipments will increase by 127%, much higher than the growth of Apple's ipad.

Smartphones have been the fastest-growing product in the field of personal intelligence terminals since Apple launched the iphone in January 2007, but things have changed now. Gartner estimates that, as the largest market segment in computing equipment, global handset shipments are expected to reach 1.9 billion in 2014, up 4.9% from 2013, well below the tablet level.

Give up the fastest-growing market, is the market initiative to give up, millet must cut into this market. Now is the best time.

Flat plate is a mature product, product innovation space is not high; At the same time, there are many competitors in the market, in addition to Apple, there are Android camp Samsung, Lenovo, Hewlett-Packard, Dell, Acer, Asus, and more Shanzhai tablet manufacturers, many manufacturers are in this market grab food, this is a fierce competition in the Red Sea.

What does millet win in the competition? Lei's logic is to copy the Millet mobile phone "triathlon."

Millet related responsible for the 21st century Economic report that the current Android tablet computer market has two problems, one product terminal is not perfect, not a manufacturer of products comparable to the ipad; the second is the ecological problem, ipad software + hardware + Internet applications and services, there is a mature and complete ecology, This makes many tablet makers of Internet applications and services are not rich enough, or with the application and hardware matching degree is not good.

"If we solve these two problems, we can occupy the commanding heights of the Android tablet," said the official. ”

Millet practices include several aspects: one is to create a hardware performance on the ipad comparable to the product, and the product price is far lower than the ipad, or even far below the mainstream Android tablet manufacturers price, price to make users scream; second, MIUI software system and MIUI software system, Create rich Internet applications and services.

To sum up, this is based on the triathlon, that is, software + hardware + Internet integration products.

As of May 15, based on the application of millet plate adaptation of more than 100 of the balance, and the tablet adaptation of the game has reached 400 variety. Lei revealed that the end of the year will reach 1000 application + 1000 games.

Millet technology in the future will be based on the development of Millet mobile applications to the tablet computer, including video, online reading, games and other services.