"Millet" in rice

90000 kg of rice, 10 hours, snapped. Even in the double 11, the most explosive sales of rice have not had such a miracle. "1.1-meter Home", a new brand, not to do a penny ads, not into any channels, do not borrow any electric platform, only in the micro-letter Friends Circle Sales, only in the first day, 10 hours to sell 90000 kg, and is still rising! Such a sales miracle, "1.1-meter home" to do? The best products plus the latest model, this is the know-how of 1.1-meter success! "said Guo Hongjing, the project's sponsor. Guo Hongjing, a veteran of more than 10 years in the electric business, is known as the first person of China's electrical business integrity, today to join the oldest agricultural products, with the use of mobile Internet outlets, but also really let the most traditional rice "fly" up. "I have complete confidence because I have the best rice in my hand!" "The internet age, Word-of-mouth is king." Millet with a single product of Word-of-mouth, the mobile phone industry overturned. "1.1-meter Home" of rice in the end, so that old Guo so confident? According to the old Guo introduced, 1.1-meter Advantage has five, one is the production area: Heilongjiang Wuchang Longfeng Mountain Fragrant Everybody belongs to the village, here is Wuchang rice Flower fragrant Rice's core producing areas, "the big leadership's special field is next door", here thick reaches one meter organic black soil, Up to 158 days of planting period, 2,629 hours of full sunshine, up to 2,400 ℃-2,600 degrees Celsius effective accumulated temperature, is the unique core areas, to ensure that 1.1-meter rice outstanding quality. Second is the variety: 1.1-meter rice for rice Flowers, was the royal Gongmi, the King of Rice. Rice flowers to "incense" known, when the grain is ripe, the wind blew ten to smell incense, cooking, smoke scattered, carrying incense hall, when eating, but also the lips and teeth remain fragrant. At the same time, rice flower floral rice because of its very low out of the rice rate and very rare, the average yield is only about 200 kg, is ordinary rice production of one-third, each grain 1.1-meter rice floral rice is the most precious rice. Third is the peasant: 1.1-meter rice flowers and rice are all owned by the village farm farmers, only these generations of rice farmers to grow the most authentic Wuchang rice flowers. And 1.1-meter, more careful in every catty of rice packaging, are labeled on the cultivation of farmers information, from the real name of the grower, to nursery, transplanting, harvesting and shelling time points. Old Guote stressed: "Mobile phone manuals will be labeled related data and information, which is user concern." We just need such an attitude, the rice information to clear standardization, with this information, users can understand the authenticity of rice, as well as freshness, can also feel that we do the heart of high-quality rice. Four is live rice: 1.1-meter of the rice low-temperature hole preservation, Shell 30 days after the ship to the user's home, to ensure that the vitality of rice to maintain more than 85%, this for living rice, and the market to buy rice, mostly have shelled more than 80 days of Chen or storage longer dead rice. Only such precious live rice can make people feel pure taste, mellow aroma, better nutrition. Five is the strict control process. Pesticide fertilizers for farmersStrict requirements, each batch for inspection, to ensure green health. Old Guo to everyone to save 102 rice growers promise, according to the standard planting, in accordance with far more than the market price to buy. "I value the new mode more!" A pattern like millet through community connection! "The millet mode is the operation community, the user is highly involved, a group of users who identify with millet products around the millet." But the millet is the mobile phone, is the technology product, so the traditional rice can also do? In fact, 1.1-meter of the first, did not look for any electric business platform, no flow pull, did not vote for a penny ads, just through the micro-trust Friends Circle Sales, it did 90000 pounds a grab and empty effect. The power of the community cannot be underestimated. Old Guo said: "The so-called community, today is the circle of life, the circle of friends see good products, will consume, will be forwarded, this is our advertising!". This is our channel! ". In fact, today, life Circle has become a very familiar concept of everyone, any one product, as long as the match to find a life circle, also found the consumer circle, and by virtue of the mobile Internet communication efficiency and communication means, can quickly realize sales. "1.1-meter, is the most suitable high-end community of high-end agricultural products, there is a huge space for growth!". Community Electric Business is the latest business model, it seems that old Guo, the Internet veteran, has been familiar with the social power of the new opportunities. "We have a top team!" "The team, said the" 1.1-meter "behind the team, MBL Mobile electric Business Laboratory. This team, in November, just set a 11 days in the circle of friends to sell 120,000 red wine miracle. The sale of 1.1-meter of rice, the second of a MBL mobile-business laboratory, has been on the team for several months on 1.1-meter projects. Do not underestimate this first day 90000 pounds of sales, this is behind the MBL carefully built supply chain management, community marketing, IT system integration as a big project. There is a saying that only the most professional people can do the most professional things, this sentence is the portrayal of the MBL team. Taksong product control tide for, agricultural planting experts, home in Beijing, a year but there are 200 days in Wuchang management plant production, and each family is an old friend, squatting in the farmland time, than the time to sit on the bench more than one times. Old Cow is the steward of the planning team, marketing team by the most first-class creative people, a lot of internet cafes advertising, such as Baidu, Mo Mo, the United States and the idea of the group from their hands. Shenzhou line, I see the line from the hands of the old cow. 1.1-meter of communication marketing, accurate and powerful impress people. Lao Bai, is the operator. Engaged in electrical business 12, in-depth understanding of the operation of each link. Beijing East Strategic department came out, fell in love with rice. Cheng Khan, Britain returned to study, to plunge into 1.1-meter projects. Three o'clock in the morning every day, and colleagues to organize the next day to carry out the content sent to you. The time to go back to England to get a diploma, even to the airport two hours before the battle, the plane landed, and began again. Lao Du, IBM five years, the electricity business five years, the channel expands the life is his. Little Crystal, aA new generation of micro-quotient. Mobile Internet thinking and play, a lot from her. MBL Mobile Business Laboratory, a group of internet and advertising veterans with a group of young people with a dream and enthusiasm, they have in their own traditional areas to create a brilliant, in today's mobile power companies to participate in the first time. Perhaps, for the use of new business models to do traditional products, veterans into the battlefield has a better advantage. The ultimate product, the latest play, there is a top team, desperate attitude ... Can rice become millet? 1.1-meter Home ", let's wait and see.