Millet has many ways of "ruining three concepts" in its business model, especially its marketing strategy, thus creating its current success. In fact, Lei Jun has also done many extraordinary things in the organizational form and management culture: there is no KPI, they have very few management personnel, do not meet, and even make decisions are not emailed. Although the method is unusual, but the lack of achievements made by millet for all to see, the article detailed analysis of how to make millet adapt to mobile Internet companies.
It is generally agreed that millet has many ways of "ruining three concepts" in business models, especially in marketing, thus creating its current success. In fact, Lei Jun has also done many extraordinary things in the organizational form and management culture.
First, there is no KPI in Xiaomi. This appears to the traditional business is incredible, even in the Internet companies which companies do not do performance evaluation.
Second, they have very few management personnel, and each of the seven or eight partners has a supervisor under the management of seven or eight teams and then an ordinary employee. Whether you are a director or manager at another company, millet is an engineer, all at the same level. Performance is good, but there is no promotion. In other words, their management is unusually flat and their functions are very finely divided. This also places high demands on the partner's ability because it means they have a lot of things to manage. At present, several of their partners are still able to withstand.
Third, do not meet, or even made a decision not to send mail, what is the matter in the Miao chat group to solve even the reimbursement in the rice chatting cut a map on it.
Because I have done human resources management, so they are more interested in organizational innovation. At first, I think these may be propaganda. Later on, they have been confirmed from different sources that they really did. I take this matter very seriously. But I began to wonder, before the Lei Jun in Jinshan, not as much as the management, the same meeting, do the same performance management? How the millet changed?
I talked to Lei Jun once and recently mentioned it to a friend of Xiaomi. He said that in Jinshan, a year to update a version, MIIUI have to upgrade a week, these two speeds are not at all levels. He reminds me later, the times are different.
Compared to the Internet and the industrial age, we now have a lot of changes in the era of mobile Internet, the most important manifestation of which is the speed has changed. First, in the Internet age, you can still do one thing slowly, release it with a good product, but now your product is not acceptable for two to three months and may die. Second, the boundary between producers and users in the era of mobile Internet has been opened up. Now there is a new saying called "advanced user-guided innovation." This means that organizations should be closer to users, not from top to bottom, nor from parallel relationships, but into one. Engineers in the past are behind closed doors, millet culture is that engineers must face the user, we must microblogging, forums, offline and other channels to communicate with users. Millet transfers the power to manage employees from the owner to the user.
In fact, corporate culture in the final analysis by your living environment to decide. If the latter changes and the organization does not make any adjustments, then the business will have a hard time surviving. The era of mobile Internet must require the organizational structure of enterprises should be flat, each department should be small and flexible.
For traditional industries, organizational innovation faces two problems. First, the organizational forms originally introduced by the era of industrial civilization have lapsed, but they did not realize it. Second, no matter what time period an organization is in, the organization will inevitably become bureaucratic, loose and inflexible as time goes by. There is no solution at all because an organization can hardly change itself.
Internet companies will be better then? Not necessarily. I recently chatted with a lot of Internet company's boss, their business all the data is good, but they are extremely anxious. In the era of mobile Internet, they can not find the feeling and can not find a foothold, because the organization and culture of the Internet have also not adapted to the mobile Internet era. In the original system, with the original person, the original organization to do a different thing, the probability of success is very low. The vast majority of Phoenix Nirvana business, are basically relying on organizational innovation. After all, it is a minority after all.