Millet investor Liu: 15 seconds impress the user most important

Behind every successful man is a great woman. There is also a great investor behind every successful entrepreneur. Millet, with three years to become the market value of 10 billion U.S. dollars company, Lei behind the mysterious investor is Liu. Liu in the morning Hing venture, three times lei. He said: "Three consecutive rounds of millet, was actually very lonely." Lei is a more proud person and seldom praises others in public. But the first two days on Weibo, he is not hesitate to say: "Millet's largest institutional shareholder Morningside, led to invest in the first rounds of millet financing." Morningside partner Liu is the best early venture capitalist, he also cast thunder, UC, yy and so on, suggested that outstanding entrepreneurs must find Liu financing! "The reason why Liu made an investment was because he couldn't find a job. The students went to consult the company, investment bank and other good units, but he did not have any chance. The only advantage is relatively young. As a result, he entered the VC at the age of 26 and did not have much aura in the industry. Today's Liu, successful investment in mass media, Thunder, Phoenix New Media, play, Millet, Ucweb, Discuz, Elite education and other star companies. He said he is the VC industry cock Silk; The following is the "Liu" site for the "Central Europe and Chrysler Business", which is held in Shanghai, to discuss "What is subversive innovation?" "What is the creative gene?" Every revolution in the Internet is driven by new technology. Apple touch screen and other functions are more useful. But Apple's products are easy to use, in sensor technology and chip technology. In the last decade, without this underlying technology evolution, there is no such great product. Jobs showed complex chip technology in a human-sensitive way. Second, good technology must be hosted by a good user experience. A good gene must have a carrier to take it out. Every successful company is standing on the shoulders of giants, they are inherited from the previous generation of the company's strengths and innovative ideas. To find their own creative genes, entrepreneurs first need to ask themselves three philosophical questions: Who am I? Where am I from? Where am I going? These three questions are critical. Because of who you are, this question defines your understanding of yourself. Second, your innovation, not from the cracks in the stone, you need to know why the previous generation of success, behind the success of the elements need to inherit? The United States is a mature economy, most of which rely on so-called technological innovation, patent protection. Unfortunately, China is not the most innovative country in the world. But what's more important is how to apply it to China's consumption philosophy. In fact, Apple is not technically a particularly innovative company, because sensors and many other technologies are not invented by him. But Jobs is to combine technology and humanities things in place, in fact, every time subversion is the user's habit, to meet the user's deep-seated psychological demands. I think Shi Yuzhu itself has deep insight to human nature, he is not much worse than jobs. For the brain platinum, gifts areTo the elderly, China has a peculiar phenomenon, every year a large number of people to go to work, to the Spring Festival, people to go home, not empty-handed, this is Shi Yuzhu seize the first rigid demand. Second, in order to give gifts, brain platinum is not cheap, the amount of expensive, but also affordable, pricing is very important. Good innovation companies need to know how to package technology products into the heart of things, there is a lot of business subversive. China has a lot of demand has not been met, but China has a chance, do not need traditional methods to meet demand, we can one step can do like millet corner overtaking. We have a lot of understanding of the trend, in fact, the trend is not the most important, the implementation of the path is the most critical. This is the hardest thing to do in the early days of entrepreneurship. Icanmusic the enterprise is in the 0 to 1 stages, 邢帅 Education The Enterprise is in from 1 to 10 rapid expansion period. From the 0-1 stage, how do entrepreneurs let users not need complex education to know what you are? In fact, 0-1 is very difficult. Whether you start or invest, the hardest thing to do is to subtract. Subtraction will force you to think clearly about what you really need to prove to the user at this stage, and you have to prove your core interests by trial and error. If there is no way to make it clear in one or two sentences, I think that subtraction is not thorough enough and that the real risk is that the big companies make 3 mistakes and 7 opportunities, while small companies have no chance of making 2 mistakes. We are now in an oversupply of society, consumers for the new product patience, not more than 15 seconds. So how to impress consumers within 15 seconds is critical. The product that can let the user scream is a good product. About people. The so-called "knowledge of human things". Your understanding of your business can reflect the many facets of your being. We will be very concerned about what kind of wife entrepreneurs marry, what kind of lifestyle, what kind of friends, these things are very important, of course, not necessarily absolute. Why do entrepreneurs ' wives matter? Two reasons: First, each entrepreneur's spouse and family are their first angel investors, and second, what kind of spouse to reflect what you need, because in fact, the entrepreneur is a group of people who are not very docile. If the entrepreneur succeeds, don't be overly complacent. Because sometimes, success is not entirely dependent on your ability, in fact, 50% really rely on luck. So, when you have a chance to stand on the waves, have a sense of crisis. In China, there are bat, there are odd tigers, millet, these are not willing to lonely entrepreneurs, are very good, with a sense of crisis. Such a data, China's 2 million web sites, can survive in general only 6 one out of 10,000, visible 99% of the company is not successful. If really a good entrepreneur, failed three times, we invest you three times. A good entrepreneur is a scarce resource. In fact, the first unsuccessful, sometimes bad luck, if not a person's reasons, we are willing to reinvest the third time. Just like we put millet, this is the third time lei. Geniuses and lunatics actually onlyOne step away. Genius in the eyes of ordinary people are very crazy, they are very persistent, make painful decisions. In fact, the investment is also as lonely, we have three consecutive rounds of millet very lonely. But it is because you are a lonely minority that you have the chance to be a successful one out of 10,000.