Millet is not hungry, you should also do and cherish

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If said in the Internet hunger marketing millet called second, the present fear no one good to say first. Although Millet was spit trough "fever", how how to hurt the glass heart and so on, but the sales momentum is still not reduced, is also regarded as a very good marketing of the spirit of the excellent proof, recently, about the Rice Noodle Festival Marketing News in the major sites frequently show. Millet play hungry all play to full, no longer buy directly to curry favor with the user, the Internet business people are not quick point and line and cherish?

Life is very different from the business world, but there is always a common pattern. Mai Yili can not do shrew, also can not ears, had to appear insipid say "and line and cherish", but as a media public figure to everyone's a saying, disheartened, pain is to cry no tears, want to speak and can't say. The internet can easily laugh and say "and do and cherish" and bring benefits, you do not?

Bat battles the battlefield of the ecological park and treasures

Baidu to flow rich, years ago under the bag has PPS, glutinous rice, 91 wireless and so on, a flow entrance, an electric dealer, a technical service platform, and now began to around Baidu map this large entrance for a large number of lbs, O2O related industries investment, and gradually layout electric dealer this network marketing big watermelon; Ali is a full-scale crusade, everywhere to buy a marriage, the flow of the entrance to the Mo, Sina Weibo, the map of the gold, the financial security, Tianhong fund, and a taxi software fast, music shrimp nets, every day, culture, China, or holding or acquisition or share, In its own relatively perfect electric business ecosystem is still the horse will not stop to tell their stories; Tencent has a stake in the general public comments and Jing Dong, has invested in Sogou, tick-tock taxi, Le Gu and so on, around a large number of sticky users to provide electric dealers, games, advertising services.

Bat giants under the status of gradually improve the ecological closed loop for users more themselves, the Internet industry to cherish the value of the user is equal to cherish their own.

Millet after several hunger war in rice festival activities show cherish

Millet walked to now is also mixed, but the strength of the sales is finally the price of the smart machine market, hunger marketing continuous play after a few search, the April 8 Rice Noodle Festival is intended to switch to the consistent snapping style: 1 million sets of millet, red rice, red meter note mobile phone will be sold at the same time, reduce the appointment link with special sale accessories 60 million Merchandise discount coupons, 10 million meters, 1000 free single opportunities and other activities.

After several hunger marketing strategy, Millet began directly to curry favor with rice noodles, it is said this will let 120 million yuan altogether.

The reverse driving of marketing body under various hot spots

Long way to repair the far-away, in the mixed interconnection, a variety of marketing tools have been played rotten, reverse "do not cherish" strategy can sometimes be fun to play, but usually very short.

Similar to the article Yili example, the Netizen has already started to take this event to esteem oneself, scold the leg or scold the little mother or the poor party, from the side to put guns directly attacked netizens all right idle egg pain with their own heart to break the story of others, hot marketing reverse spit trough is often the heat soar, entertainment industry also on that point, We do not look at the gossip does not talk about morality, only from the marketing point of view, this kind of hot events deviate from the "and line and cherish" principle, but with the user, the various scold to the smooth heat will be miso miso fast rise, of course, the speed of the flameout is also rapid, Faye Wong who else is brushing the frequency all day? Aaron Kwok has all been back out of the lake.

In the era of media prevalence, hot under the reverse "and the line and cherish" may be a moment to get full popularity, but it is not a long-term marketing.

Entertainment industry can wool create a point of gossip increase fame, the interconnection industry I use such a hot spot, to keep the foundation of the family business or should be calm and cheerful adhere to the "and do and cherish" the way.

Author: A5 Enron Source: A5 webmaster NET, reprint please specify the source!