Millet is willing to promote the Android tablet ecology reasons

Netease Technology News July 1 news, Lei Jun today published an article in its microblogging "always someone first kind of tree." He said that the reason why millet started four years after starting to do Tablet PC, because the tablet is a very difficult product. From the hardware point of view, Android tablet is not difficult to do, but there is no good, enough application and game ecosystem support, resulting in a vicious circle. The core of millet is to build the ecological chain. Only fully paid attention to the establishment of the ecological chain, have the opportunity to do it well.

Lei Jun said Samsung, Asus have done a flat, but did not make great efforts to promote the flat ecology. Because everyone is not too happy to be buried in their own headstrong silly, but later people enjoy the shade. After all, it is the best deal to follow someone else's attention. However, Xiaomi is willing to take the lead to promote the construction of ecological chain in new industries and achieve breakthroughs in areas such as video and reading games.

Lei Jun put down the rhetoric at the end: "Cook said Android tablet are rubbish, millet unconvinced, then we will do for you to see at least make the user a number of good and cheap alternative iPad." )

The following is the full text of the article:

Many rice noodles have been calling us to do the tablet, before the Android tablet on the market a lot. But why did we start millet startup four years later? Because the tablet is a very difficult product.

Apple CEO Tim Cook did not dig much Android tablet. Last year, he said, iPad accounted for 81% of the flat-panel market share of traffic, many Android tablet together over 19%. Two years ago he even said that all Android tablets are grayed out in the warehouse or in the user's drawer.

From the hardware point of view, Android tablet is not difficult to do. Various types of Android market on the market soaring, and some very expensive to several thousand dollars, there are many poor performance of the tablet surprisingly cheap. But in the end you will find that various brands of Android tablet at home and abroad are not sold well and rarely sold.

Where is the problem? Or ecological chain.

Phone is a distinctive basic function of the equipment, with the phone, text messaging these two functions, the phone will be able to sell. Even Blackberry's system, Microsoft's Windows Phone system, with very few people, but without prejudice to calling, texting, you can sell.

Tablet is not the same. As a "heavy-content consumer device," it does not have any core function of anchoring its own hard demand. It can be said that all functions of the tablet are based on the content of the ecological chain and service support. A tablet that does not have enough content for applications, games, etc. is not much different from a brick.

Two years ago, just before Google's first Nexus 7 was released, I talked to Hugo Barra about it. That he will still be in charge of this product in Google, I said Android tablet hard to do together, it is difficult without good, sufficient application and game ecosystem support. There is no good application of ecology, not many users are willing to use the Android tablet; not many users to use the Android tablet, there is not much developer is willing to Android tablet development and adaptation of good applications.

Therefore, the core of millet tablet is to create ecological chain. Only fully paid attention to the establishment of the ecological chain, have the opportunity to do it well.

Do ecological chain also need some way:

1, must be based on a mature ecological chain.

First of all, we chose the Android system so that part of the Android application can be used directly. Then we chose NVIDIA's Tegra K1 processor platform. This processor is very powerful and adopts the latest architecture consistent with the desktop PC-class terminal. PC games make it easy to transplant.

Most importantly, we chose the same screen as the iPad Mini Retina, the same resolution, the purpose is to facilitate the iPad application migration. Do the game all know, the hardest part is the cut map, every time you cut the map to do each interaction is extremely difficult, but based on the iPad mini version will be easy to re-adapt. At least in the early millet tablet release, transplant ecological chain is the core of the entire work.

2, more difficult is that there is no determination to promote Android tablet ecology?

This determination is not easy. In general, the promoters of the ecosystem are typically chipmakers and operating system vendors, not device vendors. This is not only about charisma, but also about the merits and demerits of the distribution of benefits. Because the first two efforts can make every effort, ARM output, all ARM architecture flat market interest will not be less it; Intel contribute to promote that X86 architecture flat market output also has it.

The brand equipment manufacturers to promote the construction of the ecosystem, to pay in one, other competitors can follow to benefit.

It is not hard to understand, Samsung, Asus did a flat, but did not make great efforts to promote the flat ecology. Because everyone is not too happy to be buried in their own headstrong silly, but later people enjoy the shade. After all, it is the best deal to follow someone else's attention.

When I decided to make the millet tablet, some of my colleagues asked me if we really wanted to make that great "fool" first. I said, forget it, Apple once again humiliate the Android tablet market, some people have to stand up. We also know very well how much effort this will take, and if we succeed, we can offer more convenience to other equipment providers, as long as the proportion of friends is as good as the screen, the resolution-compatible equipment will be able to Directly share the results of the Android open application ecosystem.

But some people have to first planted the tree is not it? Since many users need Android tablet, millet is willing to contribute to the industry. Cook said Android tablet are rubbish, millet unconvinced, then we will do for you to see. At least allow users to more than good and cheap iPad choice.

Our confidence is that over the past few years, we have also accumulated some ecological chain construction. With MIUI, one of the finest Android depth customization systems in the world, we already have more than 50 million active users on the mobile Internet, clustering around the ecosystem and bringing together the industry's best developer community. Android tablet is difficult to do, but we are willing to give it a try. If this is not done, it shows that this piece of Android tablet really not fly, we also recognize.

Mobile Internet industry to continue the development of the next step, the weight of content consumption will be more and more, opportunities will be more and more, Android tablet promising. Therefore, we hope that the outstanding developers and CPs in the industry can work with us to provide greater application and content support for the Android tablet. This is not just to help Xiaomi tablet, but will open up another huge market for Android smartphones.

Tablet products in the video, reading games and other areas beyond the smart phone user experience, the face of this new industry opportunities, Xiaomi willing to take the lead to promote the new industry ecological chain construction.

The industry's people with lofty ideals, we planted it together!