Millet just beat the bracelet back to its original form.

Yesterday, after the release of Millet bracelet, hardware and many friends of the industry has been a heated discussion. A very representative word is, "today a large number of Shenzhen to do smart bracelet brothers are crying!" ”

Does the millet bracelet really change the smart hand ring market? In fact, there is no, the emergence of millet hand ring, just the smart hand ring products back to the original prototype.

From fresh to normal

Hand ring This form of products in the market popular, but also 1-2 years of time, the manufacturer did not understand, the market did not understand, the user also did not understand the product in the end what kind of function, how much money to sell? This time is basically the manufacturer in the lead, so before the market products, foreign products, the basic price of more than 500 yuan, the domestic price of 300 yuan.

Millet hand-pushing ring, it is to see the product itself has been very mature functional shape and upstream program, at the same time its own user size, channel is enough to support the product to a level.

So this is the time, "BOM cost in about 60, may not be, so millet is still making money." "A friend of the hardware industry said.

A lot of hardware products appear, have experienced such a process, from the tall new things, hit back to the normal things accustomed to.

For example, before the electronic Ink screen paper books, in the Han Wang and other enterprises occupy the monopoly market, price at once as high as thousands of yuan, now hundreds of yuan also very few people to pay, again such as the previous MP3, the latest mobile power is also the same, from hundreds of yuan in the age of violence, the end was washed violence, became the daily necessities of dozens of dollars.

The bracelet on the edge

After the product function form is established, the market price settles. The next step is to really define the hand ring product application scenario.

Lei said hope that the millet bracelet is a personal "digital ID" role in the network of things in the industry chain, this is a good point.

However, on the other hand, do not think that the emergence of this product began to Ober, talk about how millet occupy the wild of the overall situation, the core of the mobile phone, TV, box several products.

Millet hand ring is still only the peripheral products of the millet system, has not reached such a high strategic positioning. So millet is also let cooperation and their own investment in the company to do.

Or to put it another way, the millet bracelet is only a layout of its smart hardware, far from playing the "key Sir" position.

What's the difference between the millet bracelet?

In fact, the function of millet hand ring is relatively single, I think this generation of products is just a primary attempt, in the guarantee of endurance, electricity, in fact, the function is very limited.

Millet hand Ring Play the role of Internet identity ID also need things networking, intelligent home application gradually rich, the current case of millet is to let the hand ring like a car's remote control key, as a smartphone auxiliary unlock device, just a very small use.

Conclusion：

In short, the millet bracelet is really the opponent ring market will produce a relatively large impact, but this is only the handle ring product itself in the cost of positioning back to the circle, the function of the opponent ring products and the definition of the scene, Millet is also groping, hand ring play far more than that.

One advantage is that after the manufacturers do not spend too much thought to tangle the price of the bracelet, the first to determine whether to do, and then think about playing something else.