Millet let the public welfare is not only the responsibility of NGOs

For many people, in primary school, the public interest is equal to donate books, when the university, the public good is equal to the teaching, after work, the public interest is equal to donate money. But the public good is really just like this, the mobile internet era of public welfare should be this way? Therefore, the rice Commonweal launch, we only found that the threshold of the public good can be so low, users need only answer the question, walk, call, complete these simple things, you can get rice coins, donated to the need to help the project.

But you may not know, the 2012 on the line of the rice public is now a "regular" company, successfully made the VIE structure, but also completed a round of financing, they are further explore the mobile Internet public welfare model.

Company operation, completely different from the NGO. The NGO is "take other people's money to do good deeds", but the company needs "do good things to make money or make money good thing". In the money to do a good job this matter, the rice Commonweal initially like a "public service outsourcing company", to help the corporate social responsibility of the Ministry of Public activities. Soon they found that the pattern of the ceiling, reset the business model for students and Office users, the integration of donated resources, project resources, user resources, to do the mobile internet era of public welfare platform.

The ideal situation for this business model is to achieve tripartite win: to the donor (generally the enterprise), to improve exposure, visibility, reputation and corporate image, to the recipient, to solve the actual difficulties, to the user, reduce the time and money to do public goods threshold. At present, at the donation level, they have established partnerships with 37 companies, and funding and material shortages have been resolved. But to find quality projects and users, it's not that easy. Tencent Public Welfare, Ali Public Welfare, Sina public good such portals and professional charitable foundation by virtue of their own credibility, often to obtain high-quality public welfare projects. On the other hand, it often takes time for the public to accept such new things, and the market and the users need to be educated.

The Red Cross does the public good, but it will be questioned, such as the rice public welfare platform, such as the company. Therefore, the rice public welfare also formulated a relatively perfect donation safeguard measures. All of these donated goods are provided by the enterprise, directly donated to the corresponding recipients or cooperative public organizations, rice public Service Application platform is responsible for the public welfare organization of the use of resources and supervision, and through the Beijing-East public Welfare and other large public logistics to do supervision, users can click on the project to see specific donations, after the event will have corresponding feedback.

Up to now, the rice public Welfare project has been online more than 60, the amount of donations over 3 million.