Millet Li Vanchang: Subculture is a required course for product managers

How to make a product that young people love? This is a complex issue: it involves many aspects of marketing, product, and service innovation. I think we must go to the first scene of young people's life, feel the different environment and temperature there, can accumulate the feeling of making products. Subculture is the first scene for young people, so it is a compulsory course for product managers. The first scene of participation sense why to the scene? We can look at an example. We know that Baidu has a product called Baidu search list, it can show the different age groups of users search keywords rankings and trends. We choose the video content of the search results will see that people of different ages of the search structure is not the same: although some of the same content, such as "westward", such as "Lust and lust," but their rankings are significantly different. More importantly, these sorts reflect the difference in consumer scenarios between people. Young people's hormones are exuberant, so "all the way to the West" and "lust and precepts" such as "God film" has been ranked front, but also on the computer online to watch, not affected by theaters, "small time" has long been the forefront of the shelf. And the more than 30-year-old user to search the list of movies is basically now movie theater on the list, they have developed a movie theater of the habit and culture of the film. If we want to learn about the preferences of young users watching movies, it is obviously problematic to go to the cinema to investigate their habits. So we have to find the right spot. So, the next question is, what kind of site is the most observational value, the trend of interest of the crowd most at a glance?