Millet lower sales expectations immediately beyond Gree's "ruthless words" difficult to achieve

Absrtact: Recently, in 2014 Chinese enterprise leaders Annual meeting, Millet Technology founder Lei (Micro Bo) did millet to open China's new industrial revolution speech. He predicted that millet sales over 70 billion this year, next year over billions, the next three years will invest 100 smart hardware Enterprises

Recently, in "2014 Chinese enterprise Leaders Annual Meeting", Millet Technology founder Lei (Micro Bo) did "Millet open China's new industrial Revolution," the speech. He expected the sales of millet this year over 70 billion, next year over billions, the next three years will invest 100 smart hardware enterprises to improve the ecological chain of millet.

Lei in last year's CCTV "China Economic figures" awards ceremony, said that 5 years if the Millet model turnover beat Gree, would like to Mingzhu compensate themselves 1 yuan, Mingzhu said, if defeated willing to bet 1 billion.

At the World Internet Conference in November this year, Lei said he had new confidence in the "gamble". In the interview with CCTV financial reporter, Lei said last year, the millet sales of 30 billion or so, Gree is 120 billion, a whole four times times worse. And this year millet probably can do 80 billion, Gree is 140 billion, "another year or two, Gree lost."

In the recent "2014 Annual meeting of Chinese business leaders", Lei also expected the sales of millet this year over 70 billion, next year over billions. Visible lei to millet sales expectations have been reduced, immediately beyond the "malicious words" I am afraid that the short-term difficult to achieve.

The following is a transcript of Lei speech:

At the Wu Town World Internet Conference, indeed, Ma Yun (Micro bo) in with my bickering, I was talking about the mobile phone industry in the next ten years of development, Ma Yun poured me a basin of cold water, said the air is not good, water is not, you are a ray of mobile phone to do well, what is the use? A moment to choke me, I do think that Ma Yun is very serious about environmental protection, standing in a higher angle to see the problem, indeed than I see FAR, this is also worth our learning.

Our entire entrepreneurial community has a high degree of concern for environmental protection. So, when it comes to this, I think what we can do is to use our model to give a little bit of power to society, and this is something we can do. So, we invested in a start-up company, they called the purple rice technology, they do the air purifier, very small small size, what kind of air can be produced? About 406 cubic meters of air can be purified every hour. In other words, a 15-square-metre room, 6 minutes can be all the air filter all over, in it installed two horsepower huge fan, so the entire purification capacity is very strong.

And it also solves the whole air purifier inside the biggest problem, is that the screen is very difficult to change, many people do not know where to buy a strainer, also do not know when to change the screen. He will prompt you in the mobile phone app, when to change the screen, a press handset, will automatically deliver the door. So, after doing the air purifier, I said you try to sell the cost price, and finally like such an ability of the air purifier, the equivalent of international brands about 6000 to 8000 of the air purifier, they priced in 899, more importantly the top of the material screen pricing at 149. But also can be delivered door-to-door exchange. So I told them that we had to do something for the society.

Back to the point, in addition to the earlier I and Ma Yun more than a lot of bickering, I accidentally word also was spread very widely, is when the wind comes, pigs will fly. Of course, this sentence has a lot of interpretation, I tell you today why I say this sentence, I am in what circumstances to say this sentence. is also my own at 40 years old birthdays figured a truth.

Because I debut earlier, in the industry also dry for 20 years, the early days have always thought "smart + diligent" can be invincible, so their own in various technologies have been under a lot of time, was known as "Zhongguancun model workers", we all said a person's limited talent, but very diligent, called him model model. Later, when I was 40 years old, the truth all figured out, I think the most important or how to grasp the opportunities of the Times. I think the opportunity is still the most important problem of success, so to homeopathy.

Want to understand this truth, I founded the millet Company, millet Company's growth is also beyond our own imagination. We started our business 4.5 ago and the product went public three years ago. In a short span of three years, it is expected that this year over 70 billion will be no problem, I think next year over billions, see, there are certain possibilities. So what's behind this different growth? I think behind that is what we often talk about is called "Internet thinking". Perhaps "Internet thinking" we listen to many, are bored, in fact, Internet thinking is a user thinking, product thinking, is essentially a traditional industry to achieve the ultimate view. I will not start today to talk about the internet thinking, I will from the traditional industry point of view on what several things millet did, resulting in a different growth.

First, millet extremely stressed that real material, good products. It should be said that millet at the beginning of the product release has a very high quality.

Second, Millet is willing to listen to the views of users, and users to make friends, the user all pull in, together to do the product.

Third, the use of the Internet millet Technology, electric dealer direct sales, efficient operation, and ultimately make its retail price close to the cost of direct marketing, so that can earn money, I think its core is efficient.

In fact, these three tips, I think it is nothing. First, to learn from the Tong Ren Tong, stressed that the real material good products. Second, to learn from the seabed, and users to make friends, and user interaction. Third, to learn the efficient operation of Wal-Mart, control their own costs, shorten the intermediate link, so that your price close to the cost of direct marketing. I believe these three points have nothing to do with the Internet, but this is the Internet's most important user thinking and product thinking.

When it comes to user thinking, many people find it hard to understand and say how you get users involved. How do you interact with the user, I think there is no know-how, is essentially the party's mass line, the mass line of the interactive thinking with the Internet is exactly the same. We must go deep into the masses, trust the masses, and rely on the masses to come from the masses and to the masses. We do not put this open source community, interactive marketing, see how great and great, I think it is essentially the mass line, as long as you understand the mass line, you understand the user's thinking.

So the nature of the Internet is actually the ultimate in traditional business, and that's it. Perhaps people think the internet is high, what is bad. Back to the essence, is what you use the concept of users, what the concept of the product, what kind of concept of employees and shareholders? is actually a new kind of thinking.

So, talking about here a lot of people say, you speak very simple, millet should not be so simple. At the beginning of last year, in the communication with a group of entrepreneurs, I said, I really think that Millet advocated the internet thinking is completely replicable, the result is that we do not believe, I said that in the next five years, invest in 100 companies to replicate the millet model, this is the beginning of last year's plan. That's the eco-chain of smart hardware we're talking about today.

For example, give two companies. The first company is called the Purple rice Technology, is a Nanjing company, to do mobile power, the founder is the noble Millet, I four years ago to do mobile phone hardware, need to find a substitute factory to help me, I find the world's top ten, no one is willing to produce for me, this is excusable, Because the world's largest processing plant is absolutely unwilling to produce for a start-up company.

We can actually find some small factories in Shenzhen to dry, this is entirely possible, but, millet from the first year, on the world class standards for their own, not a good factory to help me produce, how can I make world-class products? It took me a long time to make a trip, and I finally persuaded the fifth company, an Anglo-conglomerate, to do cell phone work. I said that the general manager, he is the general manager of Nanjing, he persuaded the Ying-da, so far, WA is our mobile phone generation of the most core factory.

Last August, he left WA for some time to find me, said he intends to start a business, he did 17 mobile phone development, design and production, he wanted to venture out. I said you can do a mobile power, he said this mobile power is too simple, there is nothing inside. I said you along with millet, from the first day, you have a good understanding of the millet model. If you use the Millet mode to do mobile power supply, you are likely to run the world's first mobile power company. I talked to him last August, from 7 o'clock to 4 o'clock in the morning, and I completely persuaded him. He started the next day with purple Rice, began to do mobile power, this January, the product listed. In the highest one months, sold 3 million of the mobile power supply, this year's annual turnover, at least a breakthrough of 1 billion yuan. The company just started only ten or twenty people, and now only forty or fifty people, called the Purple Rice technology, is Nanjing.

He encountered the biggest problem is the world are fakes, fakes are real goods 10 times times, now the world is selling millet mobile power, or fake. Because really has done to the extreme, his aluminum alloy shell, all is the best, 4000 MA, others sell two hundred or three hundred things, he used the world's top things, do a good sell 69. I believe many of you are using the mobile power of millet. No matter what brand of mobile phone, you have the opportunity to use the mobile power of millet, because the future is the world's first, but stressed that people only buy on the millet online, because those who look like, inside with a notebook of second-hand batteries, very easy to explode. So, the biggest difficulty that the purple rice technology encounters is fake. This is the purple rice technology invested last August.

We invested in a start-up company early this year, in Hefei, is China a big help doctor to do, we suggest they do bracelet, help them to define the whole bracelet product, I am also the user of the hand ring, I think the most fatal is the problem of charging, data update. I said that foreign brands, 5-7 days to charge a power, you can three months to recharge electricity, the result he finished, can only do 60 days or so. But my colleagues tried it well, and then we declared that our bracelet could be a 30-day store, in fact, can use 60 days, is I wear this bracelet, so good hand ring sell 79, two or three months time, on the sale of 1 million of the hand ring, I think not half a year, it has become the world's first hand ring company, Last month they had just priced 300 million dollars to raise 35 million, and they grew very fast.

This is my two start-up companies, have achieved very big development. The essence is that they use millet standards, with millet advocated by the Internet thinking, and seriously do a one or two of commonly used products, these products really just good, second, listen to the views of users, rapid improvement. Third, with close to the cost of price, sales of these products, improve efficiency.

I think if the real material to do when the product, his cost must be a lot higher, then, how to cost a lot of things to sell cheap, how to improve efficiency, this is our emphasis on social media marketing, participation in the marketing, as well as the direct sales of electric dealers. This series of ways to help us cut the market costs, cut off the channel costs, store costs, and even optimize the entire warehouse management, the cost, so that it reached a very perfect match, very low cost.

I think the core of the millet pattern is efficiency.

All two companies have been successful, like the Millet air purifier, it is also the beginning of this year, a purple rice technology, this product to do extremely stunning, in order to reduce the noise of air purifier, because this is a huge driver, in order to reduce noise, each of them with a fan shaft, each one to do dynamic balance, or even uneven operation, To correct the whole balance, improve the balance, so that the noise in the mute case is only about 30 db, in fact, very quiet.

So, millet helps startups improve their products, improve their services, and improve their relationships with users. We have cast 25 so far, have released six or seven, each product on the table, can give you a shock feeling. So, just now people say what is not with millet a cooperation enough different? I think it is not Millet's Internet magic, is the value of millet, methodology, self-discipline, and strive to make every thing a good determination. So, I believe that the remaining 88, they do the product on the table, will let everyone have a stunning feeling. Next we want to invest 100 smart hardware companies to improve the entire millet eco-chain, this is our whole plan. I believe these 100 companies can make more Chinese companies understand the value of real and efficient operation. We also hope that through these efforts to promote the transformation and upgrading of the entire industrial Internet.

In the first half of this year, I talked about our entire dream of setting up millet, we hope that millet can become China's national enterprises, through our efforts to let everyone in the world enjoy the fun of Chinese science and technology innovation. We hope that we, like the Sony of the 70 's, have led the entire Chinese industry to begin to really do well and to evaluate the quality of the products that drive the entire industry to make China affordable for everyone in the world. I believe that after the next 10 years to 20 years of efforts, Chinese products will become synonymous with quality goods, this is the dream of our founding millet. I believe that four years later, this point also began to appear step-by-step, of course, this need to get everyone's support, but also need everyone's help, thank you!