Millet mobile phone official debut priced at 1999 yuan from the construction of electric dealers online sales

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August 16 Beijing News August 16 afternoon, the Millet technology independent research and development of its own brand smart phone millet mobile phone official debut, the CEO Lei himself to launch a keynote speech, today from Millet announced into the mobile phone market only one months time. Millet has since the construction of electricity, millet mobile phone completely online sales model, August 29 will start the Project Memorial Edition online booking, October officially large-scale market sales.

Dual Core 1.5G Pricing 1999

It is reported that the millet mobile phone is designed for enthusiasts smart phones, configured for Qualcomm dual-core 1.5G CPU, 1G memory, 4G ROM and sharp 4-inch screen. Millet mobile phone initially priced at 1999 yuan, and the market mainstream dual-core mobile phone compared to the price of nearly half.

It is noteworthy that the millet mobile phone is the first dual-core 1.5G configuration smartphone, its use is currently the world's fastest and most powerful mobile phone chip Qualcomm Snapdragon S3 (ie MSM8260).

In addition to Qualcomm, the other manufacturers of millet mobile phones are also the top suppliers of yuan accessories, including Sharp, Samsung, TPK, Wintek and Desai and so on. Since most of the same Apple suppliers, the industry had once been rumored that the millet phone will be the iphone 5 and jump ticket.

So far, the whole line of millet technology products exposed uncover, all over the mobile phone hardware, operating system and software services. Lei to create "terminal + Content + Service" of the mobile Internet layout also outlines the initial. "Millet is not to rely on the hardware to profit, just for hardware, software more perfect seamless fit, to provide users with a more fluent content, service, improve the user mobile phone end of the Internet experience," Lei frankly.

Mobile Phone return communication tool

"Millet has always wanted to do a" call "the top smartphone, so that the mobile phone back to the source of communication tools. "Lei shook a brand-new millet mobile phone, so said. He explained that in recent years, with the development of the iphone, Android, changed and popularized the smartphone, a variety of applications, functions more and more rich, "but weakened the cell phone signal, battery and other fundamental performance, deviated from the original purpose of communication tools. ”

Lei laughs that many people, including himself, are basically equipped with two mobile phones. One of the iphone, an Android phone or Nokia. This is the cell phone signal module, battery capacity and other factors caused.

"No matter how grip, do not affect the signal of millet mobile phone," Lei also revealed that the Millet mobile phone is 1930 MA large battery, beyond the mainstream smartphone battery capacity of nearly 30%, can support networking standby for up to 450 hours, continuous call for 15 hours.

The dream of the millet handset carries, is lets the handset return the communication tool, the reconstruction handset "CSP" C namely contacts (contact person); S is SMS (refers to SMS and MMS); P is phone (telephone, voice call). These three points are the core functions of the mobile phone as a communication tool.

From the construction of the electric business online sales

As for consumers concerned about the purchase channel problem, Lei also gave a solution on the scene. And the previous "Millet mobile phone will take online sales model," the rumors coincide, but not the same.

Millet mobile phone Indeed will be completely online sales, but not directly in Van, Amoy and other electric platform sales. Millet early in a few months ago, they have bought the domain name from the build electric business platform. In the process of preparing the electric business platform, Millet learn from the experience of Amoy and other brothers, and with the help of every guest, Amoy resources, to create a complete and smooth online sales service system. As for the distribution service, it uses the logistics distribution system of the customers.

Lei bluntly, the traditional mobile phone prices, in addition to the impact of production costs, but also includes channels, store costs, and eventually passed on to the user, "millet mobile phones to build the first network mobile phone brand." Full use of online sales, mainly in order to remove the intermediary channels, store costs, to provide low-cost, high-quality, high service of the top mobile phone.

Millet mobile phone's electric dealer website, will officially open to the outside on August 29, accepts the consumer's purchase order. However, the time was not the expected mass listing, "will first launch 600 projects commemorative version, as long as 1699 yuan, than the official price cheap", lei frankly, the world does not have the perfect mobile phone, engineering commemorative version of the mobile phone is the essence of the test machine, which is also the development of millet Internet model hardware a core link.

As for the future of Millet electric business platform is extended to the category outside the mobile phone, and to take this formal foray into the field of electrical business, Lei did not make a clear statement.

Internet mode to do hardware

Millet In addition to a mobile phone company, but also the core is that Millet is an internet company. Millet abandoned the traditional mobile phone industry research and development model, and using the Internet model research and development.

Different from the traditional mobile phone companies, Millet does not take "behind closed doors" of the way to develop mobile phones, to take a heavy user participation mode to do mobile phones.

A new version of the iphone a year has brought huge changes to the mobile phone industry. A new version of Android is released every quarter, even stunning for mobile phone users.

Millet mobile phone system MIUI, weekly update iteration, the first introduction of the Internet model. There are 500,000 of enthusiasts on the forum who are heavily involved in development improvements, "basically you have comments and suggestions today, we can make corrections next week," Lei said, Millet is the Internet spirit and development model, and even open brush machine settings, can be brushless dual systems, including MIUI and Android native.

In addition, according to the Chinese use habits, MIUI more than 100 innovative improvements, closer to the use of people experience. At the same time, MIUI also pioneered the animation hundred variable lock screen, set up the world's largest theme library, users can personalize or even customize the theme.

Or will subvert the mobile phone industry

Industry insiders believe that the millet mobile phone or will subvert the old mobile phone manufacturing industry. The price of the millet phone alone, is enough for the mobile phone industry to create a huge impact, "so the allocation and price, on the one hand can be seen millet is not want to profit through mobile phones, on the other hand, the traditional mobile phone industry because of stores, channels and other factors, resulting in mobile phone additional costs, and this part of the cost, ”

"Millet mobile phone Internet development and sales model, in addition to more close to user needs, but also the key is to ensure the quality of the premise, and more close to the user's wallet." The person bluntly said that in the past decade the Chinese mobile phone industry has undergone several rounds of change, and the development of the iphone and Android has changed the game rules in the mobile phone industry. Terminal standardization integration more and more mature, terminal competition is no longer the core of the mobile phone industry, terminal + content + Service to the user experience is the most important.