Millet mobile phone speed-whether good or bad talk, millet brand image is gradually popular

Millet technology revenue of 13.27 billion yuan in the first half, mobile phone sales up to 7.03 million, in addition to the number of millet mobile phone users are rising, the mainland China, Hong Kong, Taiwan, a total of 14.22 million mobile users, the results are very good ...

January 9, 2013, Millet Technology co-founder Li Vanchang Foreign said, Millet mobile phone 2012 total shipments up to 7.19 million units, sales amounted to 12.6 billion yuan;

September 26, 2012, the Millet technology official website said that the first half of 2012, Millet mobile phone sales of 4 million.

In accordance with the above figures:

In the first half of 2013, the average daily sales of millet mobile phone 38,520;

The average daily sales of millet handsets in 2012 were 19,699, and the average daily sales were 219.18 million in the first half of 2012.

Visible, this year, millet mobile phone sales speed is 175.7% last year, almost doubled-in addition to the consumer groups on millet technology more and more intense interest, millet technology last year actively broaden sales channels, and put a lot of capital to supply chain, to ensure the stability of the sales volume this year. Remember Lei once said that Millet is Qualcomm's third-largest customer, Sharp's first major customer. This year millet 2S released, I was reflected that this year's mobile phone is not as difficult as last year to buy.

At the beginning, the Millet mobile phone can only be completed through the official website, but since last year with Suning easy to purchase cooperation, the millet mobile phone and new Beijing east, Amazon and other online sales channels; and, millet and operator cooperation, expand the offline sales channels-the pervasive operators store and millet science and technology strong propaganda mobilization ability to match, The official call for "brand influence from the first-tier cities to the two or three-line and below the city infiltration", not unreasonable.

Millet mobile phone in the country after several years of propaganda, regardless of good or bad discussion, brand image gradually popular. But in the price of about 2000 yuan, millet mobile phone ushered in Lenovo, Huawei, ZTE and other domestic mobile phone manufacturers of the encirclement-so, 7.03 million of millet mobile phones, how many are sold overseas? How many are sold domestically? This is a more interesting figure.

This June I went to Taipei, found that the local people's Congress heard more than millet mobile phones, newspapers are often able to appear in the figure of millet, this should and the operator's propaganda efforts inseparable. In addition, some foreign commentary articles, also can see the overseas media and consumers to millet evaluation more positive. Only in Taiwan, the millet mobile phone is also a difficult situation. Perhaps the overseas sales of millet handsets are not high.

Remember that the millet technology for the third round of financing 216 million U.S. dollars, valued as high as 4 billion dollars, the face of many skeptical comments, as a response at that time Lei proposed "City Dream rate" concept. Looking back now, the "City Dream rate" may be a good generalization for a company that maintains rapid growth.