Millet music behind the business model of the dispute

Since the recent video sued Millet platform content infringement, millet lost, the two sides began to fall into the endless stream of public relations, the battlefield from the site to the microblogging to anonymous broke the software spread everywhere, massive, cruel, it seems not commonplace . However, judging from the contents of the case, Haidian Court ruled that the contents of millet torture music is only "Jinling 13 Hairpin" "I am a special forces soldier" and other seven works, the amount of compensation is only a mere 150,000 yuan. However, the reason why such a huge storm can be set off is that the core reason or the collision between the two business models is that the model issue is a matter of life and death. Therefore, this is by no means a question of 150,000 but a correct orientation of the business model.

Millet to the left, music to the right

Currently, millet and music are two of the most successful hardware companies in the Internet industry. Of course, it may not succeed at least, or at least be the most mature. However, the opposite of the two in the business model is the root cause of all disputes.

The essence of millet is a hardware company. Although it very much hopes to become a so-called triathlon, it is essentially a hardware company. Although Apple's appstore revenue is very good, but little-known person, this piece of revenue in Apple's total revenue which accounted for only 9%. The Android Market in China is a lot more complicated than the appstore environment. Millet users do not necessarily use the millet market, and they may even use pea pods or 360. Therefore, it is basically impossible to make this major source of income. Currently the top five Android channels include 360, Baidu, Tencent and pea pods and UC, millet can not enter the top five, in the game revenue, that is, playing soy sauce. Therefore, in the platform content, millet began to focus on the field of network video, millet box until now millet television. Because video is still the longest service currently available to users, there is plenty of room for imagination and pay-as-you-go environments for both viscous users and business models, compared to an average of just a few dozen seconds. As a result, Xiaomi thus entered the jealous of the video field.

The essence of the music as a copyright content company, is relying on genuine content, video site is a copyright content as a genuine music content export, copyright is the lifeblood of music. Whether it is video sites, or music box, television, everything and even the establishment of the film and television companies, are around the copyright of music do. When the traditional video sites are as traffic-fate, regardless of the genuine piracy can bring traffic on it. This gave a great opportunity for LeTV, which attached great importance to copyright accumulation in the same year, and for the rise of LeTV, it was also for this reason that when we started to pay attention to copyright, LeTV had accumulated too much and the price doubled . LeTV TV is getting cheaper, the membership fee has accounted for 50%, indicating that LeTV training users to pay for watching habits, the hardware is only a carrier, after all, television and mobile phones are not the same, once purchased, will not be replaced a few years.

The two business models, one is the hardware-based content support needs, one is the copyright-based hardware exports, resulting in a collision, just a matter of time. Millet is not just playing copyright lawsuits with LeTV, Thunder, Hunan Satellite TV, Youku, etc., and millet have fought copyright lawsuits, and Thunder as Lei Jun's rapid investment, the lawsuit probably has disappeared. However, from this point of view, Xiaomi's demand for content is very urgent.

The future is soft or hard?

The development of mobile Internet set off a wave of intelligent hardware, the future is soft or hard, seems to be a problem. Before the Internet must be the software first, hardware companies and the Internet basically nothing, the Internet company will not be a computer to put their own website on the front page. However, the era of mobile Internet is not the same, we all have found no Internet access, or the entrance is fragmented, began to advance into the field of hardware hardware users want to stick with the use of. After all, you have to buy a cell phone must hold every day, buy a TV certainly have to keep reading every day.

Hardware innovation has brought tremendous opportunity, millet and other manufacturers have also achieved leaps and bounds, which brought the tide of intelligent hardware is also choppy, it seems that the future belongs to the hardware. However, after the climax, we suddenly found that the hardware if there is no content, but a bunch of parts, and content in the user accustomed to free, the value of the content of the charges are basically copyright. Is a mobile game, are more likely to have copyright success, so the situation is going down sharply, we all began to compete for copyrighted content, and some companies do not have bigger copyright, have begun to make money to make up for copyright. Copyright dispute has become the most intense competition in this era, and in the field of video, even more so. Some time ago Sohu video has jointly four video sites jointly prosecuted Baidu infringement, setting off the beginning of an era of copyright controversy. In this era, breach of contract is no longer a matter of understatement, the seven content fine of 150,000 although not much, but it is said that after the follow-up music will continue to expand after 500 were sued millet infringement, it is so accumulation Up, follow-up problems are estimated to be endless.

From this perspective, the good news in the competition over the mobile Internet is that if you make your own ideas and copyrights, it's entirely up to the pressure of the giants to get on the market. The bad news is that well-known big copyright are gathered in the hands of the giants, they have sufficient power to protect these rights. For mobile Internet entrepreneurs, the importance of copyright should be put on their own daily agenda.

Millet in copyright war

Millet is a hardware company, but it really is a software company's thinking kernel, which led to his copyright issues can not pay enough attention, or that there is no way to strict demands on themselves. If you are strict with yourself, it is their own hardware is just a bunch of parts embarrassment. Such as millet 4K TV there is no 4K copyright content can play, can only play some 4K pictorial to meet the heart of rice noodles. In response to this situation, millet used to deal with countermeasures is very irrational, on the one hand, Xiaomi introduced a hard drive with a router, to tell you that you can download a variety of high-definition. This is essentially an attempt to circumvent copyright risk with p2p, allowing users to create a self-cycle of uploading and downloading to each other, thereby providing Xiaomi products with content that they do not own. On the other hand, the millet community has also condemned the release of a large number of noodles with links to pirated content and topics, seems to create a high-definition piracy sharing community. Before the most famous HD share community ideas network, closed in April 2013, the founder was arrested and sentenced by public relations agencies. This site offers BT downloads of high-definition pirated movies all year round, and relies on various cottage boxes for advertising. The broadcast through P2P technology broadcast, has also been reported by Tencent, facing a huge regulatory fines. The millet through the millet community plus Thunder plus smart routing plus millet box plus millet television to form a similar fast broadcast ecology, the ecological more perfect than the broadcast and harsh, because these hardware to build a full dissemination of architecture, not just p2p itself. Have to say, millet in order to content, take a move risk, a move may affect the listing of risk chess.

From another perspective, millet investment Thunder acquired the copyright content is still far behind to support Xiaomi's entire system of content needs, buying a large number of copyright is the future must. However, at present, almost all the copyright owners already have their own exports of smart hardware, ranging from small boxes to large TVs. In addition, the video industry has been burning money for so many years. It is easy to see the dawn of copyright fees and it is unlikely that the interests will be overwhelming. Therefore, the cost of this copyright is certainly not small, maybe it became the original Lei Jun millet, did not think of a pain.

Millet music as the dispute is the copyright dispute, but also the business model dispute, and ultimately the dispute between life and death, copyright content is quality content, the number must be very scarce, who account for more who will take the initiative in the future competition. For the average person, to do their own copyrighted products, is also a good direction, before you do will be plagiarism, and now you do, it may be acquired.