Millet music is the smart TV is actually a capital show?

Smart TV is becoming the hottest term in the 2013 for Internet video, whether it's a snapped super TV or a millet TV, and it's only been released in a matter of minutes. According to official data, the first 3000 sets of millet TV were sold in less than 2 minutes, while the latest S50 Super TV sold 10,000 units in 10 minutes.

However, in addition to selling, it is worth noting that no matter whether the video super TV or Millet TV in the release of television products, its stock prices, valuations have changed a lot.

On the other hand, the two smart TV although the main low-cost, but because of the restrictions on sales model, the initial stage can not be as traditional appliances like the launch of large-scale sales.

In other words, the low price of millet TV is true, the loss is true, but through a limited way to control the cost of losses, and create a large number of concerns, 3000 television losses of the cost of translation into advertising costs are also worth, this is the marketing to small broad.

Although even though it is more open than millet, it is not limited to sale, but since the release of TV products, the stock price in the past 10 months nearly 5 times times, the current company market value has reached 36.9 billion.

For the time being, whether it is millet or music, its smart TV may be more of a weapon to fry high market value.

Millet hundreds of thousands of cost in exchange for tens effect

A traditional household appliance manufacturer estimates that the cost of 2999 yuan of 47-inch millet TV manufacturing costs about 2800 yuan, according to the person's algorithm, millet per television net loss of 200 yuan, the first batch of the sale of 3000 television projections, the current loss of about 600,000 yuan.

"From the point of view of manufacturing is loss, but if you change the angle, the loss of the hundreds of thousands of cost of the calculation to the marketing costs, can only be used to describe, from the media exposure, users focus on two indicators, even if the hundreds of or even tens of millions of advertising is difficult to do this effect. said the person.

We found through Baidu Index query, "Millet TV" Baidu index in the release of products from the average 700 to 53329, although then slipped to about 11000, but as last week's release again jumped to 21000, around the millet TV related search words in the recent rise of 600%.

Another early saw the project of the VC venture in private said, initially very optimistic about the millet model, but because of a variety of reasons last did not vote, but from the current growth, millet mode he is not understand.

Another reason for the investor's ignorance is that the millet index rose 6 billion dollars in 1 years. Public data show that June 2012, millet Company successfully financed 216 million U.S. dollars, then Millet company chairman and CEO Lei publicly disclosed that Millet was valued at 4 billion U.S. dollars. In August this year, millet again completed a new round of financing, then Lei confirmed that millet valuation reached 10 billion U.S. dollars.

"It's hard to imagine a start-up company that would value an additional 6 billion dollars a year, even when Baidu grew fastest." In fact, you see this 1 years, millet only two changes, one is to start to do TV, one is to start making boxes, I can not say that the value of millet has water, but there is no doubt that these two concepts for the increase in the value of millet contributed. The person concludes.

1-year share price rose 4.7 times times

Said the millet, and then to see Music, December 2012 music as the share price in the vicinity of 18 Yuan, after the video Super TV released, the stock price rose to about 40 yuan, then the demolition shares, the share price fell to 25 yuan near.

With the recent spate of blockbuster news on Super TV and the launch of S50 products for the mainstream market, le saw its share price exceed $52 before the close of October 21, to 18 yuan before the December 2012 split. Tesco's shares have risen 4.7 times-fold in less than 1 years, and the company's market capitalisation has reached 36.9 billion yuan.

Even if you do not look at actual sales, only from the performance of the stock price, the concept of video Super TV is also a very successful speculation.

A domestic fund manager privately talked about the shares, said, with the domestic future of smart television market size to see, the company in the next few years, the value of the companies may exceed 100 billion. You see, fund managers are brainwashed into this, the stock price can not rise ....

Conclusion

In fact, the traditional appliance business model is to sell a TV to make money. and millet and music as two enterprises into the market, one is through the concept of manufacturing marketing to increase valuations, one is through the concept of stock prices, a completely different business model, and then see the network of Hisense, TCL Intelligent TV and millet, music as compared to the analysis, can only feel very unreasonable.

The future of this model of smart television is still unknown, but at present it is still in the capital show.