Millet no longer fever lei can you recreate the "hunger"?

Today, Millet launched the Millet 4 mobile phones and smart hand ring products. Before the press conference, as in the past, the new mobile phone used in the same material austenitic 304 steel for a series of transmission, although the millet repeatedly stressed that the stainless steel material rust, corrosion resistance characteristics, but this marketing has not become a popular topic, and even related keywords are not indexed by Baidu, With the original out of thin air to create the concept of piston headphones are fans of the Millet award if two companies. However, after the Millet 4 release, the user commented on it was not ideal. From the existing feedback, millet in the press before and after the propaganda of the stainless steel frame has not been expected to praise, it was said that 304 stainless steel in the stainless steel family can be regarded as the most common model, austenitic 304 is just a meal with stainless steel lunch box material, Therefore, the user questioned millet in the press conference before and after repeated emphasis on austenitic 304 stainless steel, there is a suspicion of public users. In addition, the use of Millet 4 infrared remote control, JDI display, as well as lei (micro-bo) in the press conference claimed that the skin of the baby-like touch back shell is suspected of plagiarism by netizens. Many people think that, in more and more mobile phone manufacturers to enhance the sense of design and product uniformity at the same time, Millet is the opposite, from meters 1 to 4, if the 4 machine together, and then turn off the screen to cover the logo. You couldn't have imagined it was a company. In fact, in the past more than a year, the halo of millet is gradually fading, millet 3 repeated price reduction but popular, routers and television have not been sold on the affirmation of the market, millet flat sales stable but far from the original mobile phone market in the scenery, although the red rice products are still in short supply, But this cheap son brand overdraft is Millet's premium ability and brand image. Lei in the early success of Millet has summed up the famous seven-word tactic: focus, extreme, word-of-mouth, fast, but today's millet has been with these seven words gradually away, at the same time into the mobile phone and accessories, TV/Set-top boxes, routers, tablets and other markets, millet and ODM manufacturers Mirs set up a joint venture company engaged in intelligent home product research and development And the Red Rice series itself is the ultimate antonym, while millet follow-up 4G speed is also difficult to describe. Some competitors have evaluated the performance of millet for nearly a year: millet try to use the fastest speed layout more market to fight for greater living space, but in this process, millet also with the fastest speed lost the original most attractive user characteristics, became an ordinary company. One source said in the Millet 4 mobile phone conference, Lei has long been with a number of long-term tracking of millet media exchanges, Lei said, millet from grassroots enterprises to today's large companies, brand and culture to be summed up, with the release of new mobile phones, Millet's overall promotional strategy will be adjusted. For the company that has created the myth of growth over the past few years, it will be particularly important to have a mobile phone that is still a market-hungry one as early as the product, and it needs to be tested by the market to see if millet 4 can shoulder the burden.