Millet official website mi.com thief expensive! Is domain name really that important?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Millet recently enabled the new domain name mi.com. Lei Micro Bo said, the new domain name thief, estimated to be the most expensive domain name in China's internet history! 20 million in exchange for 5 letters and a punctuation, in the emotion lei big, but also puzzled: domain name really is so important?

For internet companies, the domain name is really so important. From the next heavy purchase, to the court, although the domain name is only a few letters of the combination, but for the internet company, it means that their unique ID, affecting the user's awareness and their visibility, identity.

Tiger sniffing has listed some of the more well-known domain name change/dispute incidents in recent years.

March 2008, Beijing Happy Person Information Technology Co., Ltd. was founded Kaixin001.com, the same year October, Beijing Thousand Oak Interconnection Technology Development Co., Ltd. began to use Kaixin.com website, online happy farm. May 2009, happy net to unfair competition for the Thousand Oak to sue for infringement, put forward including the cessation of use of net name, kaixin.com domain name, compensation for 10 million yuan and other 5 litigation requirements.

April 7, 2011, Sina Weibo officially enabled independent domain name weibo.com, synchronized replacement of the new logo, allegedly cost 8 million yuan.

October 27, 2011, distinguished Amazon President Wang Hanwa announced that the premier Amazon officially renamed "Amazon China" and started short domain name z.cn, the current domain name jump to Amazon China's official website amazon.cn.

January 11, 2012, Taobao Mall announced at a strategic conference in Beijing, Tmall.com to replace the Chinese brand "Taobao Mall" for "Day Cat." At the same time, domain name information query shows that Taobao has purchased tianmao.com.

February 20, 2013, Beijing east from 360buy.com to JD.com, allegedly, JD.com spent 3 million of dollars. December 1 of the same year, only the goods will spend tens of thousands of changes in the domain name vip.com.

Compared with the big ones, startups don't have the ability to get unique, personalized domain names. Some time ago, a founder of the 360 Finance (360jinrong.com) called on Weibo, and commentators spit, why everyone likes to call 360, the entrepreneur responds: Because the domain name is too expensive.