Millet officially released "Red Meter mobile phone", to sweep the thousand-level intelligent machine Market

This afternoon millet joint QQ Space, officially released a long rumored "red Rice mobile phone." "Red-meter mobile phone" using MTK four core 1.5GHz processor, 4.7-inch IPs retina screen, 1280x720 resolution, Samsung/ov 8 million-pixel back-camera, MIUI V5, support td-scdma+gsm dual sim double, the first batch to prepare 100,000 units, The purchase will be open on August 12 for a price of only 799 yuan.

According to data released on site, Millet sold 7.03 million handsets in the first half of 2013, including tax sales of 13.27 billion, an increase of 140%. By July 2013, the number of MIUI users had exceeded 20 million, a figure that had just topped 10 million by the end of last year. According to the League of Friends of the list of active equipment, TOP10 mobile phone terminal inside, millet 1S, millet 2, millet 1, millet 2S accounted for nearly half. Millet mobile phone positioning is still enthusiasts, positioning those pursuit of high-performance, cost-effective users, while the red meter mobile phones are positioning the public users, the pursuit of experience, the pursuit of cost-effective users.

According to the data of millet, about 68% of the millet mobile phone users are using China Mobile 2G Network, so choose to cooperate with China Mobile, support TD-SCDMA 3G Network. According to Taobao cat sales data show that only 18% of the mobile phone than 2000 yuan, 21% of the mobile phone between 2000~1000 yuan, and 1000 yuan below the price of the mobile phone, accounted for 61% of the share, in other words, the thousand-level intelligent machine market is the real battlefield.

The sale of the red rice mobile phone, millet and QQ space exclusive debut, the use of social marketing model, the purchase of red Rice mobile phone must be booked through the QQ space. Tencent VP Zheng Zhihao said QQ space active users 611 million, is the largest social network. 70% of the users use mobile phone landing QQ space, in the previous release of the QQ space albums popular models, Millet mobile phone ranked third. In other words, QQ space users and Millet mobile phone users have a considerable degree of overlap, which also lays an important foundation for the cooperation between the two sides.

In the update ...