Millet play turn electric business marketing crazy expansion Sudavig or enjoy 1 billion yuan purchase big single

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To 2015 years of Millet plan sales to 100 million mobile phone size projection, millet to mobile phone screen guide film plus backlight source of the purchase amount will reach 1 billion yuan

Electronics giants are actively layout the global mobile Internet terminal Market to seize the Highland, with the power of Millet technology, the chairman Lei even threatened next year mobile phone sales to break through 100 million. A few days ago, a senior millet executive said: "The millet phone has been ready in China's high-end smartphone market, the competition for Samsung, Apple's share." ”

Millet mobile phone's growing market share, so that behind the "hidden giants" also gradually surfaced. For millet to provide conductive film products Sudavig, the industry believes that only millet to Sudavig contribution to the light film and backlight source of the purchase amount, in 2015 will be more than 1 billion yuan.

The whole income of millet supply chain

Millet mobile phone best-selling, make its overnight fame, millet technology in just two years to become China's fourth largest internet company.

The dual-line expansion of millet in China and overseas markets has benefited the entire supply chain. For example, upstream to do smartphone battery business Scud performance growth significantly. The first half of this year, Scud achieved net profit of 30.21 million yuan, an increase of 161.6%, and the development of millet mobile phone-deep Tianma, the first half of this year to achieve net run 81.39 million yuan, an increase of 280.14%.

Industry analysts believe that with the continuous expansion of millet, millet mobile power and the precision structure of the router products long-term supply side strength precision, the commitment of Millet mobile phone line after-sales service sales Agents Eschde, Camera module supplier-Offikang, etc. will benefit for a long time.

Purchase amount or up to 1 billion yuan next year

Recently, Sudavig's backlight module guide film officially into the supply system of millet, at the same time Sudavig with Apple, Samsung and other manufacturers of the possibility of cooperation, but also to the market has a broad imagination space.

Industry insiders said, compared to navigation, mobile phone backlight module Guide film size larger, plus the overall price of backlight, estimated at 10 yuan.

If the 2015-year millet sales to 100 million mobile phone calculation, millet to guide film plus backlight source of the purchase amount will be around 1 billion yuan.

Sudavig's 2014.5 Annual report shows that the company's net profit was 5.5311 million yuan, up 65.97% year-on-year.

Industry insiders said: "Sudavig has entered most of the domestic mobile phone supply chain, on the surface, the company does not have direct cooperation with Apple, Samsung, but does not rule out its buyers will supply indirect products to Apple, Samsung's possible. ”

Analysts said that the large size of the touchscreen solution provider, the domestic mainly Sudavig. Only a few enterprises such as Sudavig have large-screen touch-control technology capacity and related patents of independent intellectual property rights, it became "incense pastry", a large number of early investment to see results, the performance will be gradually released. At the same time, Sudavig also in the display system to create the overall solution provider identity, and micro-nano innovation in the control of large screen, LED, lighting program plays an important role.

Sudavig Securities Ministry said: "With the company's light film in the application of millet development, the future of other mobile phones, such as 3 C manufacturers are also expected to cooperate with the company." "Newspaper reporter Jiali