Millet released new products behind, hand tour practitioners to reveal their ambitions

After the release of new products in millet last week, it triggered a lot of speculation and comments about hardware and prices. And when we visit the hands of practitioners found that, in fact, from the point of view of the hand may be more able to see the truth behind the new millet.

However, in the hands of practitioners, the current millet mobile phone has been affected by Huawei, ZTE and other thousand-yuan machine impact, and the release of TV and flat is to open up the second battlefield, which accelerates the popularization of millet hand-travel distribution platform.

Because of the huge profits compared with the hand tour, the hardware of the meager profit even if the loss is still insignificant. And millet in the release of new products hidden behind the truth is: Lei The latest strategy is to be able to accelerate the popularity of flat and television to improve the status of millet hand distribution channels, so that millet can be distributed through the game to make money.

So less nonsense, let's take a look at the hands of the practitioners to disclose the new Millet two big truth and two big questions.

Truth one: Shorten the development cycle

Chang Gung tabloid: What do you think of the TVs and tablets released by Millet last week?

Game developer K: We are actually very concerned about the tablet of this product, read a lot of online analysis, found that few people can talk about the idea. The 2048x1536 resolution of this tablet is actually quite exciting, not that it's technically more than X, but that it can greatly reduce the cost of adaptation in the late game.

Chang Gung tabloid: what exactly?

Game developer K: Apple is OK, but you see Android, there are so many distribution platforms, there are so many different models, the resolution of these models are inconsistent, from the lowest 320x240 to the current mainstream of the 1920x1080, should be adapted, these work on the one hand, increased the cost of the development of the game, But this is not the main, the most important thing is to extend the game development cycle, to ensure that in so many resolutions are not a bug, in fact, difficult.

So now we are all to launch the iOS version, after the optimization of a variety of screen adaptation, and then launched an Android version. And the significance of this product is that they use the same resolution as the ipad, so that we do not need to go through a lot of resolution matching test, we can directly launch the Android version of the game.

A listed company hand Tour leader X: Yes, the millet tablet with the same resolution of the ipad is very clever.

Truth two: Layout video games

Chang Gung tabloid: What else do you care about besides the resolution?

A listed company hand Tour leader X: In fact, this release of Millet TV 2 We are also very concerned about, do not know if you have noticed a recent trend is that everyone in the video game on. Some time ago Baidu audio and video also launched the main game function of the TV box, and also with the handle, our technicians bought a set back to think that this is a TV box, it is more than a TV game machine. After the millet released 4K TV, their stake in the West Hill home to announce the first time on this platform to launch a video game, do you think it would be a coincidence? I see a lot of analysis that this did not launch the Millet 3S is disappointed, but the living room game in the future may be not inferior to the hand tour of the big market.

Game developer K: Shang also come to our company to discuss cooperation before, but the specific situation is not very clear. Now said to occupy the living room, the future based on the living room of the game will certainly be a big market, and now many game companies have also set up a program for the video game group. I do the technology, the topic or to say will be resolution of this parameter, Millet TV 2 resolution is 3840 x 2160, now mainstream mobile phone screen resolution is 1920x1080, in fact, these two resolutions are very easy to adapt, do not need to go through too much optimization can be, Le Video is also pushing the resolution of the 4K TV, but the main video is not the game. 4K, video games These future are trends, and millet is in this direction to rely on, I think they are in the right direction.

Question one: Can you solve the bottleneck of Android?

Chang Gung tabloid: So why is there so much external to millet this release product of the Spit? Is it so perfect?

A listed company hand Tour leader X: Just said all is the good aspect, in fact, we all know that the Android system itself is not as perfect as the iOS system, which is not reflected on the small screen of the mobile phone, but I believe that every person who has used the Android tablet has a deep understanding, millet MIUI or according to the android two times to develop, So whether they can solve the bottleneck of the Android system, I think I have to get the product before I can judge.

Question two: Millet map what?

Chang Gung Tabloid: Why does Millet choose to release TV and tablet at this time?

Game Developers K: Because our company is also in the game with Baidu, 360 of these channels to cooperate, so should be able to more comprehensive look at this thing. Now Millet is the fourth largest hand distribution channels in China, but the gap compared to the previous three is very large. What about mobile phones? These 1 years, Huawei, ZTE these brands of the thousand-yuan machine up quickly, so simply rely on the volume of mobile phones to speed up the popularization of millet distribution platform may be difficult, so flat or TV is a good way to increase the distribution of millet channels.

We make the game very clear now how strong distribution channels, this is how much profit space, if through the flat, TV these products can quickly promote the popularity of millet distribution platform, the hardware on the profit is negligible. I think this is their purpose.