Millet router is Lei release of the winners and losers

April 23 New Millet communication will be doomed to a lot of people are satisfied with the conference, because Lei only released 3 "lightweight" Products: millet router, millet router mini, Millet box enhanced version. Old Ji in the scene the first time released the news, many netizens are disappointed: said the 4G version of the Millet mobile phone? What about the 4K Millet TV? After all, the "black boxes" of routers and boxes are really weak compared with these smart devices that have their own screens and can be manipulated by their own hands.

However, old Ji but feel not so simple. After the communication will be in Beijing TV interview in Old Ji also said that the router is actually Ray Junchi to the middle of the winners and losers. If you don't believe it, you can look at the lei hand-painted picture.

From the lei of this hand drawing old Ji has such an idea: if by virtue of miui+ Millet Mobile + millet cloud services. Lei the value of millet to do 10 billion dollars; Lei also need to rely on the miwifi+ millet router + millet ecosystem is likely to increase the value of millet to 50 billion U.S. dollars height. And if the millet can pass the meter os+ meter control center + meter Service + rice ecosystem, establish own personal and the family information control platform, the 100 billion dollar valuation may not be the dream. With this platform, lei no longer need to bet with Mingzhu, because all gree air-conditioning if need to have sex with users, first of all must pass the Millet platform is possible.

In Old Ji's view, the millet router is the first step of Lei building the Family Information Control Center. We can use the Millet phone's play to make an analogy: millet router = Millet mobile phone, still walk is top low-cost route, support AC dual-frequency 2x2, Bo Tong BCM4709 processor, 1TB Super large capacity hard disk and other top-level configuration, plus 699 yuan of ultra-low prices (compared with the configuration), is to break the router market balance, occupy the commanding heights of enthusiasts. Millet router mini= Red meter mobile phone, mainly for high-volume shipments, as soon as possible to seize the public home market. Anyway, whether you use the millet router or the Millet router Mini, you will eventually have to use the millet account to the cloud services.

In the future, millet router and millet TV also have very strong complementarity. All the millet equipment will be through the millet account to get through, HD video file is not large capacity? It doesn't matter, the user through the day time through the Millet mobile phone control millet router, the HD video they like to download to the hard drive of the millet router, the evening back to the home to open the Millet box or millet TV to watch, so that Millet also got a commercial closed loop. In other words, if the millet router is successful, it will lay a good foundation for the future success of Millet TV.

However, Old Ji think Lei is under the game is too big, to really win, I am afraid there are two key points need to fill.

The first is the hardware supply chain. With the rise of the red rice handset sales, lei in the mobile phone industry chain has been able to do "with sales to make suppliers," whether the key processor or OEM manufacturers, now no longer have much problem. And the millet router can also rely on mobile phone bonuses, such as the same is to find a Foxconn foundry. In the final analysis, routers are also an IT product, many parts are interlinked.

The millet TV is going to cost a little bit, television, the industry has not been completely it, most TV manufacturers are still the vertical integration of their own mode, which gives the millet TV access to bring a lot of trouble, Lei must go back to find new processors, panel manufacturers and OEM manufacturers, This is probably also the current slow development of millet TV is an important reason.

The second key point is the content. The user uses the various equipments of millet, in the final analysis also needs to consume the content. On the phone, because Apple, Google has built a complete content distribution ecosystem through the App Store model, millet only need to follow gourd painting scoop copy a millet shop can be, at most is to build a few more millet features theme stores, Game Center, read more, and content can rely on a large number of content providers to supply.

What the TV needs is completely different, it's not the content of the phone, it's the real HD video. Does millet have this content? No, only one ally of Millet Thunder, and the Thunder is actually just a distribution channel, there is no content. On the other hand, to really put high-definition content on the TV's big screen, but also to get integrated broadcast control qualification, which we all know, want to lei is also understand. Therefore, Old Ji believes that Lei future should invest in a high-definition video content resources and TV integrated broadcast control platform to qualify for the manufacturers, like Alibaba investment in the number of companies such as China to solve the content of millet TV problems.

Of course, Lei is now focused on the key pieces of the millet router, in the vicinity of the chessboard around a large appearance. In old Ji view, if the millet router became, Lei also do not need to be with other handset manufacturer PK, like Apple never need to like others PK. However, Lei of the whole game to truly achieve, I am afraid the future is not small.