Millet science and technology 1.266 billion yuan investment in the United States Group ecological chain Construction further

On the evening of December 14, millet company and the United States Group issued a notice, announced that millet technology (millet one of its companies) will be with the United States and the Group to reach strategic cooperation, Millet technology to invest 1.266 billion yuan in the United States of the group, the U.S. group will be 23.01 yuan per share price to millet technology directed additional 55 million shares, raise capital not more than 1.266 billion yuan. The two sides will be in the intelligent home and its ecological chain, mobile internet business areas to carry out a variety of models of strategic cooperation, and docking both in the smart home, electricity and strategic investment and other fields of cooperation team. It is understood that after the release, Millet technology will hold the United States Group shares of 1.29%, and can nominate a core executive for the United States Group director. Why is it beautiful? The construction of millet in its ecological chain is advancing by leaps and bounds, the object of this cooperation is the domestic leading home appliance Enterprise Beauty Group, has caused the infinite reverie. Industry insiders believe that the United States strong market holdings for the smart family of millet is a huge market complement. In 2013 alone, the U.S. home appliance sales reached 250 million units, the market volume reached 2 billion units, affecting 500 million families worldwide. Interestingly, the United States in March this year, the official launch of the smart home strategy, to achieve the interconnection of all household electrical appliances products, and millet Smart family strategy is quite similar, which makes both sides hit. It is understood that this year the United States will complete the release of 25 smart home appliances category, Nutrition Wisdom Butler, water Health intelligent Butler, energy placement Intelligent Butler and other intelligent life solutions will be pushed to the market. This investment is the most important part of millet in its ecological chain construction, as we all know, since the release of millet TV and millet router, intelligent family has become the next tuyere in Millet eyes, millet company founder, Chairman and CEO Lei in the internal sharing will even say: This is the next hundred billion dollar scale market. As a smart phone and other intelligent equipment industry leading Internet enterprise millet technology, and the United States Group of the strategic cooperation of domestic appliances entity industry and the Internet enterprise deep pioneering cooperation, conducive to promoting both sides in the smart home, mobile Internet and related industrial investment development of deep integration, the establishment of strong alliances, The whole ecological chain with complementary advantages. Layout one year the millet ecological chain revealed uncover at the end of 2013, millet Company set up an eco-chain team, mainly responsible for investment in intelligent hardware company. Millet company chairman Lei said: "I hope to use the Millet model to replicate 100 enterprises, leading the whole industry to grow up and downstream together." At present, many of the star products of millet from the ecological chain of millet investment enterprises, such as millet hand ring, mobile power supply, air purifier, respectively, from Hua mi, purple rice, chi meters and other enterprises. According to the latest published data, millet bracelet on-line 3 months time, sales have exceeded 1 million; Millet mobile power release time just after the first anniversary, only the silver version of the sales have exceeded 10 million; just released the Millet air purifier is more than 899 yuan to the super cost-effective caused the whole industry vibration, The millet pattern is being quickly copied to lifeState chain Enterprises. Through the mobile phone this essential product, the family of hardware devices connected together, millet gradually built a mobile phone around the millet (flat), TV (box) and smart routers of the three core hardware of the surrounding hardware ecological chain, all of these intelligent products are connected with the millet mobile phone, data sharing. After one year, the ecological chain of millet construction more clear. So far, 25 companies have accepted millet investment, become the millet eco-chain enterprises. Iron Man three power upgrades millet investment is constantly at the same time as Millet technology and Jinshan software two companies chairman of the Lei recently in the capital of the big big people quite a bit dazzling. In early November, announced Sina former editor-in-chief Chen to join Millet, Lei has said that Millet will invest 1 billion of dollars in the first phase of the investment in content; early December, Lei announced that Jinshan will be in the cloud services to invest 1 billion of dollars, Jinshan, Millet and Temasek joined together to share 295 million of billions of dollars in China's largest telecoms-neutral Internet infrastructure service provider century. In the LEI planning, in addition to actively promote the construction of the eco-chain in the hardware field, in the content, including video, games, also is building an ecological chain. In video, Millet has invested in thunder, Huayi Film, Youku potatoes and Archie art. In the game, Millet Mutual Entertainment in the help of the millet ecology, the monthly water in the last month has reached 175 million yuan, into the December as of now, the platform water has nearly 200 million yuan. Millet Mutual Entertainment recently invested in Tianma development of the "national Miracle" game, but also become this year's a super Dark horse.