Millet shares Kelidreyun finally put shoes into the car network "river"

Absrtact: Kay October 9 issued a stock issue subscription notice, Millet Technology's two investment companies Tianjin Jinxing Investment Company and its wholly-owned subsidiary Tianjin Shun Rice Investment swept all 7 million shares of about 84 million yuan subscription. It made people sigh for a

Kay October 9 issued a "stock issue subscription Announcement", Millet Technology's two investment companies Tianjin Jinxing Investment Company and its wholly-owned subsidiary Tianjin Shun Rice Investment in all 7 million shares of about 84 million yuan subscription. It made people sigh--the lei of a year-long "car-making" scandal, and finally put the shoes into the "river" of the car network.

After Google and Apple have set foot in the car, the media in the tech circle feel that the "rebels" that has always been lonely will have to be shot.

So, Millet lost no chance in the April 1 thrown out "lei in China car Networking Chamber of Commerce announced a high-profile and a well-known car companies secretly developed millet pure electric car" story, and by Lei personally on April 5 Weibo on the rumors, also said "will continue to focus on smart phones and other core business."

In the successful "mixed" a foot Tesla set off the heat of the electric car, was "shabu" a "rice noodles" do not think "millet car" is just an April fool joke or hype means, its behind will scroll.

Through the "April Fool's" test water, millet at very low cost, attracted the It circle and the automobile circle interest, also obtains the media and the business person for its enthusiastic outline business model, after "The rumor", Lei also with Tesla CEO Ellon MASC cordial meeting, even more lets the person to this "commercial drama" The next season germination more speculation.

Let Millet company now really go to "build a car", obviously is reluctant to, it has no Google-like deep technical research and development strength, also no Alibaba huge market share, it has the enterprising leader and the team that understands marketing means. Through the observation of Apple, Tencent, Baidu and other companies, Lei is not difficult to conclude that "car networking is a shortcut to the automotive industry," the thesis.

For the car network "novice" millet, the map is undoubtedly a more intuitive and mature entry point. Although the domestic ownership of navigation map Grade A mapping qualification of the company has 12, but only Kay, NavInfo and Gould more advanced, and 8 consecutive years leading the car navigation after the market Kay, in 2013, the market accounted for up to 70%, the dominant position seems difficult to waver.

However, in Alibaba wholly-owned acquisition of the gold map, Tencent investment in the four-dimensional map of the new, completely changed the field of mobile map power contrast.

At the beginning of September, Gould won a joint with Tesla, based on the map of the independent collection of information to support Tesla charging network landmark information query and navigation. Although the number of electric vehicles such as Tesla is very small, the profit can not be much, but its advertising effect is not the average car comparable.

At the same time, nearly 5 months after the stake, Tencent formal and four-dimensional map of the new car networking solutions "fun driving wedrive." The product integrates Tencent QQ car experience, QQ music, Tencent News, public comments, optional shares, Tencent to see the game, as well as the four-dimensional map of the new fun driving navigation, fun driving T service and other resources.

Although it is generally believed that "fun driving wedrive" is mainly to the gold, but from Tencent vice President Ma Mins said will be "bound owner", "according to the needs of the car manufacturers two development" to see, Kelid is "lying in the gun" ah. In fact, Kay has been looking for mobile internet companies to invest, otherwise it is difficult to regain the initiative of the map market, let alone the giants of the car networking battlefield. After the "talk" with Baidu, Kay seems more eager, but turned his eyes to not "BAT" camp.

At present, there is media speculation, Millet and Kay cooperation, it is likely not to exceed the millet mobile phone pre-installed Kay navigation form, but if you want to use the Millet mobile phone user group to promote Kay Navigation, fear will exceed the "rice noodles" to the price of affordability. Instead is "Millet car box" such products, more in line with Lei's appetite. And NavInfo, Gao de different is, Kay "advantage" is to do the navigation, the firm foundation is reliable, the reputation is good. Therefore, millet with the help of Kay successful "on the bus" the benefits look more.

In fact, the two years of millet try to make WiFi box "on the bus", although exposed many performance deficiencies, still is a useful attempt. But can rely on map to access the car network, and then through the car intelligent system in the automotive field to gain a foothold? Lei just took the first step.

By the way, the Lei, who had denied the "car-making", had already started making bikes. Four wheels of the bad whole, two wheels is still not good? Perhaps, always face Kay, is need "rebels" to help play a vote high?