Millet soft and hard game industry

Absrtact: Starting from 17th this month, the millet game began to announce a large, vibrating, feel-new product on Weibo. Yesterday afternoon, the mystery product unveiled a Bluetooth game handle, the price is 99 yuan, can buy immediately. Specifically, the game hand

Starting from 17th this month, the millet game began on Weibo to announce a "big, vibrating, feel" new product. Yesterday afternoon, mysterious products revealed-a Bluetooth game handle, price 99 yuan, can be purchased instantly.

Specifically, the main highlights of the game handles are:

shell using the same processing technology as Sony PS4, Samsung toughened material, can prevent scratches, the surface of the sun-textured treatment, can avoid palms sweating leave fingerprints. Larger keys, and can perceive the depth of the finger press, can withstand at least 1 million times pressure, left and right motor asymmetric design vibration motor, 3-axis gravity acceleration function. 2 section 5th battery can insist on standby for 1 years; handle support millet TV, millet box, millet flat, millet mobile phone (not support millet 1, Red Rice series).

According to the Millet play, hardware is always the cost of fast shipping to other value-added services to profitability. Sure enough, the current handle has been out of stock. See, this cost-effective handle in the face of domestic competitors, there is no small advantage. But it's still a lack of attraction for the heavily gamers, who still lack a host device like Xbox One and PS4. Last year it was rumored that Millet and the United States Android game host provider Ouya cooperation, but later did not launch hardware.

Millet game to do is to compete for most of the living room entertainment time. So lei several times on Weibo for the game experience with salt on the millet TV. Chinese hand tour yesterday announced that with the Millet mutual entertainment to reach a cooperation, its "national gun fight" not only suitable for millet mobile phone, will also be suitable with millet TV, millet flat, millet box, such as all entertainment hardware terminals.

MIUI has now been killed in the Chinese game distribution channel TOP5. Millet at the end of the main push of the "National Miracle Mu", the first day to recharge more than 20 million yuan. According to Tencent Technology reports, Millet 2015-year game Business KPI has been set at 3 billion yuan. The 3 billion income scale is equivalent to reaching 360 levels in 2014.

And Millet is in the active layout of the video, reading and other content than the game is undoubtedly the most easy to earn money content. From the software and hardware two aspects of the game industry, will let Lei next year's "hardware does not make money, through the Internet value-added services to make money," the story better say some. The millet investor Yuri Milner has already put the word out, Millet's next pole position is hundreds of billions of dollars.

Not only millet, many manufacturers have seen the great potential of family entertainment. Since the January 2014 game host ban lifted, the major manufacturers in the layout of the living room entertainment. Baidu acquired 91, integrated 91 games and cool games to build Baidu mobile game team, and in the recent launch of the Shadow Stick 3, add video games, 360 and music video in the TV box, Android game to cooperate.