Millet sports camera came, optical stabilization has wood?

Millet official microblogging release news, March 2 10 o'clock in the morning will release new products, this "lightweight" equipment size only a matchbox size.

"Millet to make matches?" No no No. This is a only match box size mystery new! March 2 10 o'clock in the morning, lightweight new millet network shock starting. ”

Click on the microblogging link, will jump to millet official website. From the promotional video, this product's selling point is to record the motion picture, record shocking moment. Presumably, it could be a small ant sport camera.

November 2014, there have been insiders revealed: _ Millet will launch a sports camera, can take 30 frames per second 4K video, 120 frames per second 1080p video, with optical image stabilization, lens shooting angle reached 138 °, using microSD card storage, the largest support 128GB. _ Basic and GoPro the latest flagship products GoPro Hero 4 Black Edition configuration is the same, the price is only 999 yuan, but also more optical stabilization function.

At present, most of the motion camera without optical stabilization, mainly using electronic image-stabilization, the latter scheme has been integrated in hardware, software, both save money and easy. and the use of optical stabilization, product prices will undoubtedly increase significantly, it is likely to reach the outside world rumors of 999 yuan. Back to the domestic sports camera manufacturers, has been a price to do 499 yuan or even lower. At this time, the introduction of 999 yuan camera, does not account for the day, but also directly PK GoPro launched a low-cost version of the sports camera (price 200 U.S. dollars), even the geographical location is gone.

Optical stabilization is not that you are rich and capricious can do, behind the need for strong technical support. The principle of optical stabilization is to detect the tiny movement of the camera through the gyroscope in the lens, the signal is transmitted to the microprocessor to calculate the amount of displacement that needs to be compensated, and then compensated by the lens's jitter direction and displacement, so as to effectively overcome the blurred image caused by the camera's vibration. This sound is not simple technology, it is more difficult to do.

has become the daily main camera devices are very few mobile phone with optical stabilization, only Apple, HTC, Nokia these manufacturers dare to do, millet is only in the latest millet note on the use of optical stabilization. Even Samsung in optical stabilization technology has difficulties, let alone millet's small ants. If you do optical stabilization, the price up, but did not achieve the expected effect of users, this can not be explained to the user. Millet's next pole position is hundreds of billions of dollars. Any mistakes in this goal are unbearable. In the optical stabilization, it is estimated that the death of regret.

In this way, optical stabilization function is not the possibility of quite large, heart Magsaysay AH. If you are still full of hope, that can only wish you good luck.

Millet products to high cost performance, this is about to be launched without optical stabilization of the "motion Camera", how high is the cost? Enjoy the technology in Taobao, launched a minimum of 499 yuan Jourcam Sports Camera gift bag, CEO Wei guess, without optical image-stabilization of the small ant sports camera can do 299 yuan.

Small ants have previously launched a smart camera, using the industry's mainstream high-end configuration, reached 720 resolution, 111 degree wide-angle, 4 times times zoom. But the price only needs 149 yuan. Many of the competing items are now costing more than 149 yuan. We boldly speculate that the launch of the small ant "Sports camera" may again lower the bottom line, sold to 199 yuan.

199 Yuan, is most likely to rush the domestic sports camera this market price. 2013 GoPro sales reached 3.85 million units, 2014 sales should be higher, but in the Chinese market is likely to be less than thousands of sales. In China, there is no movement, what about sports cameras? High-end Die loyalty powder line since the road is not enough, or low-cost popular route more appropriate.

Motion cameras, including GoPro, are advertised to be used for extreme sports. But the little ant's propaganda video is not exactly this: tourism, leaping meow, whether all this means that the camera in the name of the sport, but also want to seize the market is not sports? For example, Hai Kang Wei as the introduction of Fluorite S1, in addition to use as a sports camera, can also be used for home cameras, home video phone. And when the use of the scene extended to the movement, both the exercise camera in the domestic acclimatized disease, and let the small ant this camera has the opportunity to fly into ordinary people's home. Millet already with millet TV, routers, smart lights and other products into tens of thousands of households, small ant sports camera to go home route is not impossible.

This is not counted, the camera also shoulder the responsibility, to help small ant camera solution "sales around." As of now, we have not seen the zhongdi of the small ant camera, the latest one-month transaction record for the Millet Cat flagship store is 4759, which may mean that the camera sales of the small ant camera are not exceeding expectations or even expected. Whether millet or small ants, need a cardiac tonic.

GoPro unknowingly has gone through the hardware to the content of the road, become a new "media empire", which is what Millet has been pursuing recently. At present, the content industry aloft high dozen millet, dug to the former Sina editor-in-chief Chen, but also invested in the century interconnection, build the host content of the cloud platform, now on the difference content. If the Low-cost universal camera, but also support and mobile communications, and give away the cloud storage, the content of the problem is solved.

Millet Camera This bureau, how calculate all is win.

And now I just want to ask the winner @ Ray boss, "boss, this camera, 199, sell?" ”