Millet target to expand red rice will enter India

Millet founder Lei Horizons beyond Greater China, active deployment overseas, is about to expand the Indian market. India's third quarter last year, smartphone shipments increased nearly one-fold, millet overseas expansion target on the country, not surprisingly. In India, the city accounted for only the second Samsung is a micromax,1991 years since the establishment of a lot of transformation, not very easy to establish today in India mobile phone market status. This could be the strongest rival for Millet in India. Samsung last year in the Indian smartphone market with nearly 32% of the share of the first, Micromax to a slightly more than 21% of the share of the second seat, but the city accounted for the decline in Samsung, the latter is improved, Samsung slightly wrong, the Earth cannon a brother from behind is not difficult. Micromax's strategy is to sell the specs at half price with Samsung's mobile phone, which, after the advantage of Samsung's products, robs its market share through low prices. This is similar to the advertised millet of high standard and low price, but the two walk is a very different way. Millet sells machines at close cost prices on the Internet. Lei said last year that instead of comparing millet to Chinese apples, it would be better to look at it as a software internet company. In a slightly dramatic language, the combination of hardware, software and the Internet forms a MIUI ecosystem based on an improved version of the Android system. In other words, Lei focuses on selling software and services to the Millet machine. This model works well in the mainland, but statistics show that half of India's mobile customers do not use data services, while e-commerce in the country's retail market share only 1%,micromax smart phones are mostly sold through a large local distribution network. Millet, the success of its Chinese formula will not acclimatized to the facts, to be explained. There is, however, one piece of data that could be used to give Millet a shot: Online retailers in India have recently sold Motorola Moto G smartphones at low prices, with 20,000 of them in 15 minutes. Given the enthusiastic response, Motorola decided to launch another smartphone moto X in the country's E-commerce platform Flipkart. India's E-commerce market three points world, Flipkart two big rivals for Amazon and ebay. Motorola chose Flipkart as Moto X exclusive promotional partner, Flipkart Reciprocity, I believe will not help Motorola's competitors to promote mobile phones. Millet Yong Chuang India, for Flipkart two rivals to provide a chance to reach a similar agreement, to India's mobile phone market growth, a mountain is still tolerant of many tigers.