Millet teamed up with Indian E-commerce giant Flipkart to launch Millet mobile

Absrtact: Chinese handset maker Millet follows Motorola's pace, teaming up with Indian E-commerce giant Flipkart in the local launch of the millet mobile phone. The millet, known as Chinese Apple, launched its official website in India in early June, announcing that it will be in the next few weeks

Chinese handset maker Millet follows Motorola's pace, teaming up with Indian E-commerce giant Flipkart in the local launch of the millet mobile phone.

Known as the "Chinese Apple", Millet launched its official website in India in early June, announcing that it will march into the fiercely competitive Indian smartphone market in the coming weeks. According to people familiar with the matter, in the next 2-3 months, Millet is expected to jointly release two of smartphones with Flipkart. He also said that the agreement negotiations between the two sides are in the final stage. Flipkart declined to comment on the matter, and millet did not respond to the matter.

Many handset makers, such as Motorola and Alcatel, are now working with electric dealers to launch their mobile devices exclusively. Motorola has launched a joint with Flipkarts Moto G, Moto x and Moto E, and Indian manufacturer Celkon has launched Snapdeal campus with exclusive a35k.

Millet Company was founded in 2010 by Lei, headquartered in Beijing, has now become one of the largest electronics companies in China. It is dedicated to the design, development and marketing of smartphones, mobile applications and other similar consumer products. Other Chinese manufacturers selling handsets in India include Huawei, ZTE, Lenovo, Gionee and Oppo.

According to the Millet official website statistics, millet company in China has sold 17 million smartphones, including millet 3, red rice, portable WiFi, millet boxes and other products. This February, millet products have landed in the Singapore market. In early June, Millet also hired Jabong co-founder Manu Kumar Jain to be responsible for its operations in India.

India's smartphone market is undergoing a fierce competition, with domestic handset companies and international handset companies vying for billions of per cent of the market. According to IDC, a research firm, smartphone sales in India rose nearly 3 times-fold in 2013, with sales reaching 44 million, as local companies such as Micromax and Karbonn offered affordable equipment. Indian smartphone shipments were 6.14 million in the first quarter of 2013, compared with 17.59 million in the first quarter of 2014.

In the first quarter of 2014, Samsung ranked first in 35% of the market, followed by Micromax (15%), Karbonn (10%), LAVA (6%) and Nokia (4%). Affordable, especially smartphones that sell below 200 dollars (about 1241 yuan) are selling well. In the past few weeks, Nokia and Motorola have released handsets such as Lumia 630 and Moto G to try to exploit the booming Indian smartphone market.