Millet technology and Li Vanchang have not denied the new energy vehicle plan

Absrtact: When Millet Technology co-founder, vice President Li Vanchang to Silicon Valley, is considered to do a new energy vehicle project widely circulated in the industry, another technology company, November 26, officially announced the plan to do super car. Domestic IT companies to build cars have

When Millet Technology co-founder, vice President Li Vanchang to Silicon Valley, is considered to do the new Energy vehicle project widely circulated in the industry, another technology company, November 26, the official announced the plan to do super car. Domestic IT companies have been rumored to have been making cars for a long time and have become a reality in the past year.

Because Millet has not acknowledged outside rumors, Li Vanchang denied the "go to Silicon Valley to do the camera" rumors, but millet technology and Li Vanchang did not deny the new energy vehicle plan.

Millet internal code for "Misra" of the electric vehicle spy photos, has already appeared on the Internet. Before that, it was said that the millet electric car by BYD Foundry production.

Theoretically, looking for a car company foundry is the most convenient way to build a car without a car base: one can solve the shortcomings of traditional auto parts system, vehicle platform technology development and production line problems; the second is to avoid the "state in principle no longer new batch of new car production qualification" restrictions.

However, the company's internal stakeholders December 22 to the 21st century Economic report reporter said: "BYD foundry Millet electric Car News We also see on the Internet, and then find the relevant leadership inquiries, get the answer is that there is no statement, let the news." ”

In the absence of a declaration to enter the new energy vehicles before, millet actively admit that BYD foundry production is almost impossible. Good marketing of millet technology response firm Many, "the news is not true, we do not have this plan." ”

With it thinking to engage in car, the most typical car is currently the world's hottest new energy car enterprise Tesla. Many of its engineers and managers are in it, such as former Tesla vice President Wu Bixiang from Apple, the new vice president of Tesla, Jin Jun, and his last job was the CMO.

Tesla's most attractive car is not new energy but its technological sense. "When traditional cars are sold to consumers, a lot of performance is fixed, but Tesla can upgrade through a remote system to achieve performance upgrades." Its user experience, like the current smartphone. "Wu Bixiang said.

The glamour of the internet car is right here, Tesla's car is set up with sensors and chips, and can now complete to upgrade some new features, including driving control. Tesla made a system upgrade to the Tesla Model S that had been sold in China one months ago, and the new V6.0 version of the system upgraded map navigation, voice control and other functions.

Another route is for IT companies to make cars across borders, most of which are Google. In 2013, Google's Self-driving-car (driverless car) was able to travel at 60-kilometer mph on the streets of the crowded US Mountain View (Google headquarters), where Self-driving-car's road test mileage exceeded 500,000 miles.

Millet Technology founder Lei want to go is Google path. Millet has never dabbled in cars, and has not even had the same intersection with the auto industry. It has the advantage of only a bunch of it engineers and their MIUI system.

The MIUI system is built by software engineer Li Vanchang, a third-party Android system ROM optimized, customized, and developed based on Android. The goal is to create a customized Android smartphone experience.

Li Vanchang believes, "on the surface, users are using mobile hardware, but in fact most of the manipulation experience, in essence, comes from software." "As the hardware in the eyes of the IT people, cars and phones are actually consistent," he said.

But "inverted Raipai" that the car and the current intelligent mobile phone, home appliances and so on hardware are different, the biggest difference is that its "hardware" admission threshold is very high. "The car is composed of more than 20,000 parts, the overall performance requirements are very strict, there is no development, technology and production base do not have a safe product." "said the auto developer of a joint venture.

IT companies think their advantage lies in thinking, the habit of rendering into a vertical integration with the IT ecosystem industry chain to build cars. But in fact, from the automotive industry angle, millet can see the advantage, only marketing, so the sound is very strong.

At present, it Enterprise's marketing does walk in front of the automobile enterprise, a lot of car enterprises all draw lessons from. Marketing master Lei habit of playing user thinking, requirements to do "explosive products" in the product, team management, media and social media management to this principle, the concept of a highly consistent operation.

Like Apple, before the product is officially released, the use of absolute secrecy, in order to obtain the appearance of instantaneous, high concentration, high energy information of the outburst of the propagation effect. Millet's consistent style of acting may be "Misra" very immature before the strict blockade of the message of the important reasons.

But this operation, in the automotive industry is questionable, because the current car consumer market, the lack of mobile phone this technology products, large-scale "enthusiasts" crowd base, and a year on the hundreds products listed, completely detonated market marketing difficulty is very big.

Le vision path is considered to be the most reliable IT companies to enter the car. Jia Yue, chief executive of the company, joined Baic at the outset, and went to Silicon Valley to take a stake in a Atieva, Atieva founder of Tesla's former director Shei Jiapeng, a Redwood City based in the Silicon Valley region of the United States.

Shei Jiapeng is a Chinese, atieva many engineers from Tesla, with a more pronounced Tesla gene. Atieva positioning for the new Energy vehicle core system Provider, "new Energy automotive industry, Intel." In the combination of it and automobiles, there are more mature experience, which is also the industry more optimistic about the important reasons for the music view.