Millet technology in improving product quality, reduce prices and build ecological efforts

It has been reported that Lei with an oversized stake in the recent financing may have surpassed the horse cloud, but also some people say in the Industrial 4.0 era, the pure electric business platform will die. It seems that the millet as the biggest competitor of Alibaba, I have reservations, perhaps the "lei" still do not understand the meaning of Ma Yun in just the curtain of the Davos forum, this is why?

First, Ma Yun wants to help more people succeed beginner has not changed, but the world has changed. Ma Yun in Davos Forum said: "I go to apply for police, altogether 5 applications, 4 pass, only I did not." KFC to China, 24 people apply for this job, 23 people became, 1 people did not accept is me. I applied to Harvard 10 times and was rejected. I told myself that maybe one day I could go to teach. ”

Many people complain that the through train too burn money, traffic has contributed to the day cat, Taobao has not been made. Is this an understandable way to think that Ma Yun was rejected so many times before? I think not, that is the refusal of the market; then the reason why it is difficult to make money on Taobao is that the market has changed and must meet the new changes.

A successful person, in the memory of their memories of that time, there will be emotional fluctuations. Speaking to everyone, or to help more people understand and adapt to the changing market. And millet is mainly to make some good products but not so many people at any time to buy.

Second, Alibaba also needs to change according to market changes. Alibaba provides is a trading platform just, we buy fakes will blame Ma Yun, products can not sell the blame does not support small sellers. But the Chinese smartphone industry as the Pioneer Industry 4.0 era is quietly coming, even Alibaba, cat, Taobao are facing the risk of disappearing.

Jingdong in the face of this change before the arrival, has built a warehousing logistics, but also control the industrial 4.0 of an important link, and Ma's rookie logistics to which step is not known? (Xi Hee: Community warehouses or regional warehouses may be in the near future, this is Lei Feng will not tell you the business opportunities OH)

Millet is different, millet Mall is just a tool, such as home appliances, decoration and other products are cooperation with others, warehousing logistics also try to use partners, so Alibaba is facing a strong competitive pressure in the work for a lot of people do not it?

Third, Alibaba tends to serve manufacturers that offer better quality products. This is the normal behavior of a commercial company, when other sellers products are not good enough, cheap enough, or even the product is very poor, why should the platform be fair distribution of high-quality resources?

Millet's strategic investment in the United States is ostensibly a provocation to gree, in fact, the challenge of Alibaba is even greater. Because the Millet mall has become China's third largest electric business platform, and then continue to invest more industry, Ali is even more precarious.

So Alibaba not only to support quality manufacturers, but also to seek strategic partners, such as a stake in the canton Medicine.

In the industrial age, the continuous compression of costs can make bad coins expel good money; How should the traditional industry deal with this new situation?

First, build your own brand community. Can be corporate websites, micro-blog, micro-mail, APP, according to the actual situation. If you do not have their own brand community and strong offline channels, the latter is difficult to achieve standardization, large-scale production.

A few days ago there is a machine tool cooling equipment friends said their own technology can greatly reduce pollution, energy efficiency, ask me how to use the network to break through the bottleneck of sales, I try to suggest that can authorize other manufacturers to produce and sell; The friend expressed fear that patented technology was leaked and dared not authorize it. This kind of situation can try to do the brand community, slowly put the volume bigger some in the consideration authorizes the matter.

Second, help potential customers solve more problems. When a prospective client has a strong demand, you will have a very big competition and it is not easy to establish a good relationship in the short term. It is necessary to unearth other requirements for potential customers in advance. The more the number of these requirements the more the better.

Third, find opportunities to meet the other needs of potential customers (to solve their problems). The so-called emotion is in this one to establish between.

These three viewpoints in network marketing can be simply called digging demand, do long tail content, do outside the chain. Before the traditional business transformation of E-commerce series of articles have in-depth discussion. One can subscribe to me in the previous article to see, two can directly reply to questions, three is direct communication.