Millet Technology released the Millet 4 mobile phone, but also released the Smart hand ring

Millet family Add New ding: July 22, Millet technology released Millet 4 mobile phones, but also released the smart hand ring.

Previously, millet family products have included millet mobile phone (including Millet series, S series, Red Meter series), millet box, millet TV, millet router, millet flat and millet power supply, millet headphones and other products.

It can be foreseen that millet technology will also launch more products, millet has been from the single to combat the corps.

For Millet technology, Hardware Corps combat is not the final layout of millet Company: Millet all the hardware inside, hidden are millet MIUI operating system, via Millet Hardware Corps, MIUI operating system to more areas of coverage, millet into more Internet applications and services. is currently mobile internet, the future is home internet, car networking.

Millet 4 will also launch support for mobile 4G TDD LTE with Unicom 4G FDD LTE network version, from this September onwards.

Remember that dream of Bill Gates? Calculations are available at any time, any place, or on any device. There is a calculation means that there is Microsoft. Unfortunately, Bill Gates's footsteps eventually stalled in the PC, in the mobile internet era, Microsoft has lost to Google and Android, a crushing defeat. This failure is the root cause of all the current Microsoft crises.

It was Jobs ' dream and Lei's dream. From the hardware (Millet Corps), to the System (MIUI), to the ecosystem (millet becomes the Internet should have the preferred Access platform and service), this is the Thunder Army to achieve this dream three gradient.

Millet Corps

"Millet company entrepreneurship four years of masterpiece", Millet company chairman Lei This evaluation just released Millet 4.

Millet technology related officials said, in order to millet 4 production, including Foxconn's manufacturers have invested 1.9 billion yuan to update the equipment. Lei's goal is to create a user screaming products, not only Internet applications and services, but also more than hardware performance, in the process design to do the ultimate. The press conference, the Thunder military Apple to mark Millet 4.

Millet technology through the online survey of a large number of users found that the user for the next generation of millet mobile phone most value is the process and feel. Technology, millet using stainless steel metal frame, the rear cover for the grating after the cover, there are wood, bamboo, cloth, skin, stone, etc. can replace the cover; the handle, millet with a very narrow border, weighing only 149 grams, the use of anti-fingerprint technology.

Lei introduced, Millet 4 mobile phone early in February 2013 in the millet company within the project, experience 18 months, 6 generations of engineering machine before finally published. In September 2013, when the Millet 3 released, Millet 4 of the first generation of engineering machine has been basically completed.

According to Lei, Millet 4 will be at the end of the launch began to mass production, commitment to achieve two months supply 1 million units. July 29 launched the Unicom version, the August launch of the telecommunications version, September launched mobile 4G version.

Millet hand ring is different from the general hand ring Place is: Millet hand ring not only smart equipment, wearing millet bracelet, and mobile phone interconnection, is an individual ID, such as mobile phone unlock can not enter the password.

Millet Hardware Corps, Millet mobile phone is a fist products, status is very important: one is the largest shipments, the second is the commitment of the Internet applications and services, the third is the longest stay of the user, there is "body five limb", "human body extension" and so on, regardless of tablet, smart TV, smart phones or other products, are not comparable to smartphones.

Jobs once said, "I was just trying to sell ios,iphone, but the box, I sold iOS to you on the iphone." At least for the moment, the millet mobile phone for MIUI, or the most impress the user's box.

Jobs is subtext, and iOS carries millions of Internet apps and services, connecting the same number of developers, all of which are the Apple ecosystem, the "country" of jobs, and the secret of Apple's surpassing Microsoft.

In the Millet Hardware corps, millet mobile phone as a fist products, millet is also "today": in the smartphone market stand firm, you can guarantee a short-term lead; Millet TV, smart bracelet and other hardware products represent the future: at some point in the future, these hardware may surpass the mobile phone, become the new most touching user's " box. "

Lei Introduction, Millet MIUI Android customization system after four years of development of the number of users has more than 65 million, and is gradually upgraded to an Internet service platform. From 2010 attention to "function and interface", 2012 "content and Ecology", "2013 Internet Service", Millet will strive to MIUI to create a more complete life service platform.

Thunder Logic

Millet technology development for more than four years, has entered the second stage: from 2010 to 2013, millet by letting users scream products, occasion Internet marketing, in the business to establish their own reputation. In summing up why millet so fire, the industry's opponents of the consensus is that Millet is a brand of mobile phones, the user emotionally locked, they are weaker in the brand on the opponent.

Lei arrived at the Tuyere, Millet just founded, Micro Bo began to pop, next, micro-letter began to become popular, users access to information, information sharing ways and means have changed, a social marketing naming era came. Lei may be the first to discover this trend, as a start-up company, without any historical burden, the easiest to try new things, new methods. Later, it turns out that the millet mobile phone became the biggest winner of social marketing era.

Into the 2014, Lenovo, Huawei and other mobile phone companies began to engage in internet marketing, learning about hunger marketing. What is the secret of millet continuing to lead? Millet consensus is that one is to continue to the Millet brand potential energy release, the second is to play the advantages of the electric business.

In the past three years, every open purchase, each volume snapped up, is a stress test, found that the problem immediately corrected. The goal of the electrical business system is "this year's peak is next year's mean value", until the annual sales of billion Taiwan's capacity.

After three years of testing, now the millet electric business system has been completed, with the help of the electric business advantage, millet technology hope that in the next considerable period of time ahead of their competitors. This platform is not only used for mobile phones, but also for the other members of the Millet Hardware Corps, with the brand advantage, millet to create a "lead at the starting line" advantage. This is the second stage.

The third order is the advantage of ecological chain. According to the vice president of Millet Technology peak, as of the end of last year, MIUI system monthly income has exceeded 35 million yuan. Six months later, the figure should be higher. These income from the Millet Application Center, the Millet Game Center, the theme center, reads and so on, inside the application some is provided by the millet, some by the third party provides.

Lei expounded his internet thinking when said seven words, respectively, "Focus, Ultimate, Word-of-mouth, fast." From the reputation of the ready, exerting power to the future of the ecological chain, Lei hope that each step is ahead of the opponents, do the "fast" homework.

Millet technology is a mirror, from the advent of Apple iPhone1, smartphones have been developed for seven years, Lei is not the first to enter this field, but is the fastest: Many peers Internet thinking is still internet marketing.

The fast and slow difference comes from the so-called internet thinking: one of the changes that the Internet brings to the world is the rapid spread of information, the creation of a network of gods that can be completed overnight, and the use of Internet marketing to be the winner of this era.

Another kind of thinking is that the Internet brings the world to change is symmetrical, such as information symmetry. Based on this understanding, the information is symmetrical, the user becomes clever, will no longer be moved by marketing. The correct approach is, in the focus of the attitude to make the ultimate product, with the ultimate product will bring a reputation, the world changes quickly, but also have a sense of crisis, rapid change can not be surpassed. Focus, extreme, word-of-mouth, fast, Ray military in the latter.

In a sense, thinking from the perspective of information symmetry, it is the real internet thinking, rather than the internet thinking has been rotten Street, or to marketing as a fundamental, or even the user's internet thinking.

Wen/Hou Jiyong