Millet to Zoohua for right millet sales more than Huawei behind

Recently, Isupplicorp China research director Wang in micro-bo blasting material, 2014 three, millet smartphone shipments 18.4 million units, Huawei smartphone shipments 16.8082 million units (of which 9.5624 million Taiwan). This is the first time since the start of the mobile phone in the quarter shipped more than Huawei. According to global shipments, Millet became the world's third-largest handset maker after Samsung and Apple, passing Lenovo (excluding Motorola parts). If only look at domestic sales, millet more than Samsung to become the first brand of domestic sales. Isupplicorp's numbers are consistently plausible, and the results are staggering, but comparing the last few quarters is not surprising. Millet in the two quarter has 15.1 million shipments, three quarters of the summer, there are back-to-school, 18.4 million is not particularly alarming growth, can only say be. But Huawei's figures were the opposite, with Huawei sales reaching 20.56 million in the two quarter, with 11.86 million of domestic sales. The third quarter is good, but Huawei's sales did not rise to 16.8082 million units, this is why? First, the strategy of millet, deep into the low-end, to the price change in fact, in the three quarter millet nothing too big action, in the end of the two-quarter millet millet 3 to 1499 yuan, the price is bursting, the market in addition to Nubiaz7mini, inorganic can fight. Then Millet also released the Red Rice 1s4g version and the red Rice note4g version, the two-cell phone official pricing, respectively, 699 yuan and 999 yuan, are the typical low-cost 4G. Finally Millet 4 debut, adhere to the price of 1999 yuan, Millet still do not do high-priced machine. While the listing of four models, the official price in 699, 999, 1499, 1999, from low to high coverage of all low-end market. Millet strategy is very clear, deep into the low-end market, to price change volume. Sell Millet mobile phones and red-rice handsets at low prices, build MIUI ecosystems and pave the way for a massive follow-up. Summer or Back-to-school season, mobile popularity 4G, student users and mobile contract machine users are price-sensitive. Millet deep low, to the idea of price change quantity, just to cater to these users, millet sales growth is very easy to understand the second, Huawei's strategy to increase prices, in order to change the amount of Unilever in the four quarter of last year to the two quarter of the sales very ferocious, low price Glory 3C series on the red meter has a strong impact. But by the end of the two quarter and the three quarter, Huawei's product strategy has changed. The second quarter of Huawei issued P7 lower configuration of high price routes, the pursuit of high profits, not the pursuit of sales. Glory 6 Although it is cost-effective products, but 1999 yuan is already in the price. After the release of the Mate7 pricing at 3000 yuan price, is already a high-priced mobile phone. Until October 2014, entered the four-quarter, glory to launch a free play brand, made two low-end machines, but the two phones for the three-quarter sales have no help. Huawei's strategy is very clear, the ecosystem or something I don't think about, I justTo make money, profit margins. I wonder if this has anything to do with Ren's speech in the previous period. What we can see is Huawei's efforts to push up prices and high profit models in the three quarter, only to launch two lower-priced machines in the four quarter. Huawei New Machine The cheapest Glory 6 and millet product line the most expensive millet 4 almost, the overall sales must eat some losses, three-quarter sales by Millet is not surprising. Third, more fierce competition in the back of Huawei is not to do the low-end, October free play brand release, low-end price war will be launched in the four quarter. Millet has always wanted to do high-end, but is powerless, the current first up to the amount, the ecological establishment, the concept of the IPO has been saved enough to say. Lenovo, Cool faction, ZTE, OPPO, Vivo, the Charm clan, a plus ... These brands will also not be ducks, with more intense competition in the four quarter.