Millet "Wait for the Wind to" logic: use big industry to kill small workshop

Millet, known as the "market catfish", aimed the next battlefield at the air purifier. The day before yesterday through the Millet Science and technology launched by the air purifier once again caused the industry's uproar. On the one hand, the market all people sigh millet purifier price cheap, on the other hand is the millet and the appearance of plagiarism between the shell shelling. Relying on "internet thinking" to conquer the millet side enjoy the mobile internet benefits, while also bear the rapid expansion of public opinion after the annoyance. Put aside the Internet farce-style hype, red uncle this time in the Millet company experience this air purifier, and with Zhimi technology director Su Jun had a conversation, see red Uncle this communication results. Use big industry to kill small workshop market air purifier Thousands, why millet this has caused such a big response, the most central pain point is cheap. The air purifier sounds high-end, can pass the filtration PM2.5, can clean the air, actually plainly is "the electric fan" + "the filter Net" to set two big blocks, the filter net will filter out the air the sundry goods to cast clean air to pass, this is the principle. However, with the modern people's attention to health, air purifier wearing a healthy, filtered coat became a small luxury, the price is generally 2000-4000 yuan, is a real profiteering industry, one of the cost is very low, the middleman profit is very high. How did millet succeed? Buy a mobile phone because it is cheap and easy to use, millet is the most good thing is through the capital operation to exit the explosion of products. Then through the Internet to kill the intermediate link, and then through the large industrial operation (single model product orders tens of millions of units), with close to the cost price (in fact, the cost will be reduced after a certain threshold) sales, thus obtaining a huge volume of sales. Millet is the most adept at using cost price directly to destroy the intermediate link, and then through the large industrial production to spread the cost, thereby gaining profits. See this believe everyone understand millet into the air purifier market motives: directly cut off the intermediate link, the cost of selling, with large industrial production to eliminate people. This person refers to both the dealer in the middle and the labor cost of the production. This time the Millet Air purifier design the first standard is to be able to large-scale industrialization, and the key of the screen is to achieve the full automation production. Reducing the participation of people reduces the cost, but also can improve the yield. In the explanation, intelligent Rice Technology director Su Jun several times mentioned the concept of large industry, compared to other air purifier manufacturers tens of thousands of orders, millet orders directly on the millions, so even 899 of the cost can still be diluted through the number of costs. This is the biggest power of millet, the catfish: in the mass production stage, millet can be similar to Apple like "eat" the way to quickly obtain the support of OEM manufacturers to ensure production and cost control. Red Uncle Think big industry is millet can also dare to play the core reason of millet industry chain. Any one middle-link heavy industry, millet all through the big industrial era is good at the explosion money way direct change industry ecology. This little millet has been validated n times. The last few months nine health care ITiyatien project combined with Millet launched the cloud sphygmomanometer into a burst, driving the share price from 8 yuan to 27 yuan. and millet hand ring, millet TV, etc. also through the same way quickly gain market share. The big industry is the biggest support behind the Millet star's exploding money. The rapid development of millet in recent two years has indeed become the industry's largest catfish. Having benefited from Lei's perennial investment background, millet began to expand rapidly after the toughest infancy. Millet will invest in the future 100 companies, to replicate the "millet mode", the introduction of low-cost quality products. Millet has invested 25 companies in the past two years. Behind the rapid expansion is the millet model can not always rely on large industries to monopolize, because there will always be other giants in the same way to compete. For example, in the mobile phone industry, Huawei copy of the Millet model in a short period of time has also achieved quite good results, millet expansion speed must be faster than the opponent's awakening speed to continue to maintain the general volume of growth. 　　This time the air purifier is a very successful product, because no matter you scold the fierce, you can not deny that many people are in urgent need of this cheap and exquisite workmanship products. Tear force war: still want to continue the article to this end, since the experience of the Millet air purifier, it can not be separated from these days of the appearance of plagiarism war. Millet This side also has no taboo, the scene placed 5 brands of similar products, millet and the big put together. From the point of view of the real machine, the two do have some similarities in detail, the tower design, the bottom of the intake fence and the top of the turbine have some approximation. But in the key design, details, even head, vent design is also different. In the final question and answer session of the communication will be Su Jun revealed that millet in the design and the Ministry of Law has repeatedly confirmed that there is no relevant patent after the design, but did not disclose the air purifier design Director from the details of the Bali. It seems that the two sides will continue to fight for a short period of time.